Supervised ongoing, concurrent multi-channel marketing efforts for six clients in competitive token sale environmentOptimized Google Analytics for Token Foundry, building ecommerce funnel to track $200,000+ in transactionsKey member of team tasked with reconceptualizing business model for long-term growthCreated portfolio of new email templates with mobile-friendly design, in HTML and CSSIdentified market demand through quantitative survey of 800+ platform users

Designed and oversaw all welcome, opportunity renewal, and client engagement marketing campaignsManaged three-person client success team to ensure that over 60 annual campaigns achieved custom KPIsLed development and installation of custom marketing automation platform, allowing for multiple businesses to operate within a single SalesForce systemSpearheaded Google Analytics optimization, including deploying Enhanced Ecommerce, to track hundreds of thousands of dollars in annual sales, and Custom Events to inform website redesignsProject lead for evaluation, selection, and on time deployment of Pardot for a 250,000+ contact databaseDeveloped lead scoring processes, tailored for a 10 person sales team, driving hundreds of qualified leads each monthDeployed inbound lead management system to increase sales team access to hot leads

Doubled average registration for GTM lead gen webinar programs, delivering 300% registration above contractManaged over 35 annual digital campaigns, supporting clients from across renewable energy industryDelivered over 80 emails per month across three distinct business lines by coordinating digital marketing calendarDrove over 15% of all article views and increased time on site by 44% by redesigning newsletterDeveloped dozens of custom partner campaigns, combining branding, podcast sponsorship, and lead gen tactics

Enabled digital campaign reporting capabilities for all clientsEnhanced onsite ad targeting capabilities directly driving over $60,000 in annual contractsProduced weekly research focused, client-facing webinars, generating thousands of leads

Created and maintained responsive, custom ecommerce websitesHead of SEO

Oversaw SEO-driven redesign of company website; moved from over 100th position to top 5 for targeted keywordsDrove social media campaigns to generate 90% increase in total followers Coordinated presence at annual tradeshow, including messaging and logisticsEdited quarterly technical research articles and abstract submissions

Kept research lab fully supplied, coordinated on time and accurate delivery through vendorsManaged invoices and purchase orders through ReQlogic