-Luxury Automotive - CRM:Executed email/direct mail campaigns to support new customer conquest efforts and encourage repurchase and loyalty, as well as for on-going owner communications and goal specific initiatives Developed strategy, generated and managed project schedules, provided creative direction and oversaw production/development for CRM initiatives in new business settingCollaborated with client leads and internal creative team to deliver effective, on strategy/brand creative on multiple one-off and ongoing email campaigns simultaneouslyCollaborated with software development team to streamline development and quality assurance testing process for email campaigns-Military Defense - General Marketing/Advertising:Executed web and print advertising applicationsDeveloped estimates, tracked budgets, directed creative, development and quality assurance teams Served as primary point of client contact and agency lead for account

Led team in the development of Integrated Marketing Plan for sponsoring company to present at the national levelOrganized and conducted primary research to support marketing plan including focus groups, surveys, and personal interviews

Coordinated and managed job progress for variety of marketing materials for Ford, specifically Ford Car, SUV, and Fleet accounts (domestic)Participated in many functions within the agency to develop sound understanding of the inner workings of marketing/advertising agencies