Consumer Marketing Intern
- Created engaging narratives for new products, highlighting unique features to strengthen market position against competitors - Analyzed the competitive landscape of the sports medicine industry to see what areas Mueller could expand or reduce their footprint - Oversaw Mueller Sports Medicine’s social media platform, focusing on content scheduling, engagement metrics, and community interaction - Developed clear and compelling product descriptions that effectively communicated features and benefits, enhancing consumer understanding and interest - Analyzed competitor presence on Tik-Tok and implemented a target strategy to engage both current and younger audiences - While managing Mueller’s Tik-Tok account, post views increased by 26% and follower count rose by 28% - Cultivated relationships with potential influencers to broaden brand reach - Leveraged consumer survey data to make informed recommendations for price adjustments, aligning offers with optimal consumer price sensitivity
