Brady Raney Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, United States

Lead digital presence through social media, email marketing and website initiatives.

Dallas/Fort Worth Area

• Maintained 90%+ occupancy among 12 operating communities in the Central and Pacific Northwest affected by the COVID-19 pandemic.• Launched 5 newly constructed multi-family communities in Texas, Oregon, Illinois and Minnesota, while completing an initial lease up goal of 95% at The Maddox in Houston.• Mitigated effects of declared nationwide emergency using crisis communications to improve neighbor sentiment and extend existing leases, ultimately reducing resident churn rate and stabilizing occupancy trends.• Assisted the regions’ onsite and ApartmentLife marketing operations by analyzing daily leasing activity, conducting weekly pricing calls and planning bi-monthly resident events for each community.• Managed in-house and third party online listing feeds, website content, landing pages, social channels, review rankings, email databases and reporting platforms, including RealPage products, Yelp, Yext, WordPress, Google Analytics, Google My Business, Knock and Mailchimp.• Coordinated ad buys, strategic partnerships, digital multimedia including virtual tours and photography, promotional materials, SEO campaigns, branded content, email marketing initiatives and digital multimedia, including virtual tours and photography, for each community.

Dallas/Fort Worth Area

• Increased SRS' DFW email database by 1000%+ by developing segmentation practices, automated response strategies, and dynamic content with a focus on enhancing engagement using analytics.• Collaborated with brokers, best-in-class retail clients, internal teams, vendors and outside agencies to create messaging and materials for available properties, new store promotion, brand expansions and media announcements.• Coordinated event planning, budgets, timelines and related marketing for hosted client events at OMNIA Nightclub at Caesar's Palace, Poolside at Bellagio, Sundance Square, and Omni Dallas/Fort Worth venues following travel to national ICSC industry conferences.

• Managed daily dispatch, office operations, online chat support, accounts receivable, accounts payable, semi-monthly payroll and internal sales and purchasing while improving procedural processes, workflow guidelines and identifying efficiency opportunities for primary client account Partner I.T.• Created the Partner I.T. Operations Manual, which details all company/employee operations.

Dallas, Texas

• Facilitated digital advertising and CRM software sales for 100+ news website forums and daily email newsletters including live weekly software webinars, demonstrations and remote training sessions.• Managed 75+ client advertising accounts and 120+ social media accounts for BubbleLife DFW, BubbleLife HTX and BubbleLife Connect, a full content management system.

Lubbock, Texas Area

• Managed website content and social channels, ultimately increasing Facebook following by 120 percent.• Designed logos, fliers and content for event promotion, raising $15,000+ for the Alpha Phi Foundation.

Fort Worth, Texas

• Assisted in the planning and execution of various media events, including the Indianapolis 500 Champion's Luncheon, Firestone 550, WinStar World Casino 400 and the annual "Speeding to Help" series.• Compiled post-race clip reports to track media coverage, scope and sentiment for event sponsor reports.• Maintained a current media guide and media contact list for the Vice President of Media Relations.

Lubbock, Texas Area

• Authored weekly articles, along with high-resolution photographs, covering school-related topics, including one feature story per semester.