Brett Brady Email & Phone Number

Portland, Or, Us

- Lead and empower a team of Managers to intake, prioritize and bring to market new and improved capabilities across Nike’s publishing toolset- Drive vision for future state publishing capabilities and process ideation, and work with Marketing, Product, and Geo counterparts.- Collaborate with Design/Product/Marketing teams to improve the operability of all current and future consumer experiences within Nike’s content management systems.- Lead the rollout of new capabilities and consumer experiences; communicating status updates and GTM plans to worldwide stakeholders - Prepare feature prioritization analyses for leadership and working with Geography counterparts and cross-functional leaders to improve Nike’s publishing, targeting, and experimentation capabilities- Lead improvements to publishing tool data management and reporting enablement- Develop and drive business & operational OKRs- Facilitate regular stakeholder alignment sessions to drive a universal user experience, translate strategy into action and align work needed with current/upcoming initiatives

- Led production and publishing operations, working across a multitude of global and geography teams: Digital Product, Design, Technology, Brand Marketing, and Operations. - Led and empowered a small team of Sr. Technical Producers to prioritize and produce seasonal/non-seasonal content and consumer experiences.- Developed business & operational critical metrics and worked with cross-functional partners to prioritize improved reporting capabilities.- Collaborated with Design/Product/Marketing teams to enable various consumer experiences within Nike’s content management systems.- Led the rollout of new capabilities and communicated the status of projects/programs and rollout plans to all partners.- Led the development and documentation of content standards and enabled streamlined operational practices, communication, and appropriate use of guidelines for supported experiences.- Facilitated regular alignment sessions to drive a universal user experience, translate strategy into action and align work needed with current/upcoming initiatives.

- Led new experience and capability planning and delivery across Nike’s digital experiences; marketplace and language expansion efforts for global content publishing operations: - Nike App Stream launch - EMEA13 & Spanish for US language expansions - Nike App launch in Greater China - NRC & NTC Member Home launch- Worked with geo partners during development, training and rollout of new capabilities to ensure the final deliverable is operationally sound and meets the business requirements- Worked with Brand, Commerce, Product and Marketing teams to direct strategy and plans to expand user experiences while creating efficient, scalable processes to support new experiences and capabilities worldwide.- Establish operational business requirements with CMS & Content Planning teams regarding new feature and new product rollouts and enhancements.- Utilize data from CMS & Content Planning to identify gaps and inefficiencies and provide recommended solutions for content publishing.- Lead KPI development for content publishing operations.

Beaverton, Oregon

- Team lead, managed the day to day authoring workload for the team of technical producers.- Created and managed resource planning to execute current and upcoming initiatives while driving seasonal content and brand projects with cross-functional teams to ensure business needs are met.- Created and maintained strategic relationships with Brand Design, Digital Production & Product teams, serving as their point of contact to help maximize functionality in the Nike App, NRC and NTC.- Led the Japan Nike App launch for global content publishing operations.- Worked with Geo teams to create efficient operational processes as global marketing content is created and

Charlotte, North Carolina Area

- Worked with clients to understand, identify and implement marketing automation technologies.- Worked with designers, developers and engineers to define and develop solutions.- Utilized agile methodology and Jira to create and track projects from conception to completion.- Led sprint planning sessions; working with several cross-functional teams to ensure all client projects are moving forward.- Continually made business prioritization & requirement trade-off decisions to balance deadlines and client satisfaction, ensuring projects are delivered on time, within budget and scope.- Created, executed and managed complex, multi-channel marketing campaigns for clients using a variety of marketing technologies.- Continuously worked to iterate and streamline existing marketing projects to increase efficiency and profitability.

Charlotte, North Carolina

- Coordinated the implementation of marketing and advertising campaigns by assembling and analyzing sales forecasts, preparing marketing and advertising strategies and creating promotional presentations- Prepared marketing reports by collecting, analyzing, and summarizing sales data.- Supported sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.- Researched competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising.