Brady Ferron Email & Phone Number

Denver, CO, US

Atlanta, Georgia, US

Auto dealers, OEMs, and customers have a lot of goals in common – both want the best ROI, the most up-to-date technology, and all the pertinent information needed to make informed decisions. As a leading automotive marketing provider, we know the best way to achieve those goals is by leveraging data, expertise, and the most innovative technological.

Nimble consulting group that works with stand out, innovative companies by helping them in the following areas:Growth ManagementStrategy & InnovationBuild/Buy/Partner Decisioning

Scottsdale, Arizona, US

Training in Automotive is Broken!Training has been a singular event for too long and the impact on people and dealers is unfair.Meet Quantum⁵, a training program that helps your whole team improve their skills in a way that translates to more profit, greater CSI, retention of customers and employees, and a culture change that impacts the customer.

A dynamically built platform that allows private sellers to easily search, compare, validate and select offers from one place while helping dealers competitively source the inventory they truly need. Not lead roulette. We’re building the first offer-engine aggregate platform that filters what’s most important to a private seller when they’re preparing to.

Grand Rapids, MI, US

Cloud Theory is more than a concept. We're the eye of the storm, where cutting-edge data, software, and artificial intelligence meet deep industry knowledge and experience. Built for automotive manufacturers, agencies, and affiliates, Cloud Theory enables our partners to understand – in real time – the complex, competitive world in which they do business.

Irving, Texas, US

• Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services Epsilon combines.
• Thought leadership, creation, and stewardship of the strategy for the Epsilon automotive products that included campaign management, reporting and insights.
• Responsible for developing and presenting content for new client pitches and RFPs that supported new business wins of 3 new OEM clients.
• Responsible for aligning client/vertical strategies to the appropriate technology and service components both within Epsilon and with our network of partners.
• Coordinate resources and solutions from across Epsilon (product, technology, digital, data, & agency) to determine best offers for our clients and to demonstrate those capabilities.
• Lead a team of 3 direct reports (Sr. Product Manager – Campaign Solutions; Sr. Product Manager – Reporting and Insights; UX/UI Director) with 10 indirect reports and an additional 50 matrix/dotted line reports.

Boulder, CO, US

• The only digital marketplace that is built for dealers to discover, connect, and improve their retail operation. DealerHQ looks at the macro trends of the automotive industry and look to create alignment between.
• Managed the full spectrum of product development, market discovery, sales, fundraising, and board and investor relations.
• Secured Angel and Series A Funding that started the company and led to the development of our initial beta product.
• Responsible for creation of strategy and product roadmap.
• Recruited and managed team of developers, sales, and product professionals.
• DrivingSales Autoventures award winning presentation development and delivery that led to additional investment and revenue.

Markham, Ontario, CA

• SCI MarketView creates consistent and reliable views of information for companies throughout the entire lifecycle of the lead. We provide an easy to use portal for performance monitoring and tracking as well as tools.
• Led a cross-functional team that delivered future product strategy, marketing activities of the SCI brand and the analysis of marketing intelligence on behalf of our clients.
• Directed a team effort to stabilize a major account that ultimately led to a $30 Million contract renewal.
• Collaborated with key team members to deliver a winning proposal of a major automotive account.
• Helped to facilitate a complete executive team transition by advising incoming CEO, CTO and CFO on the current status of the business and uncovering new paths to growth.
• Worked extensively with CEO and executive team to reprogram the culture of the company.

Irving, Texas, US

• National leader in integrated marketing solutions, including strategic planning, direct/event marketing, promotions, interactive solutions, consulting, data mining, brand promotions. 800 employees in 9 states.
• Developed and maintained 2 major accounts, in addition to pitching new business. Participated in corporate strategy sessions, and co-managed office of 50 staff.
• Grew $14M revenue over 4 years, and maximized client satisfaction, including expanding Qwest account from $4M to $8M, opening new opportunities for Mutual of Omaha Wild Kingdom launch on Animal Planet, and defended 2.
• Earned rank in top 5% 3 consecutive years, and the respect of peers, including others’ decisions to remain on after Group President’s departure.
• Promoted to Vice President from Account Manager in just over 1 year.

New York, NY, US

• Administered $15M annual budget. Directed experiential training, client relationships, business development, and cross-functional supervisors, including key creative liaison, media deliverables production supervisor.
• Saved corporation $1M, negotiating tour agreement with major tire sponsor.
• Delivered 2 nationwide tours introducing 10 new vehicles to 25K sales people.
• Facilitated quicker turnaround times and decreased staff/expenditures devoted to obtaining external resources, by analyzing current operations to streamline procedures and contain costs, using existing resources and.

• Automotive marketing/training firm. 70 full-time staff and 150+ independent contractors.
• Managed critical automotive accounts, including Lexus, Saab, and Saturn, from client relationships to contact management. Initiated sales and developed marketing content. Directed a multitude of projects, with budgets.
• Produced nationwide tour with 25 venues in only 5 weeks, including training, press, and consumer content.

Troy, MI, US