Brady Ferron

Brady Ferron Email and Phone Number

Vice President Strategic Partnerships @ EPIC
Denver, CO, US
About Brady Ferron

With a robust track record in the automotive marketing space, I harness data and innovative technologies to deliver unparalleled ROI and information clarity for auto dealers and OEMs. Leveraging competencies in corporate strategy, business development, customer experience, and customer relationship management - I've established a reputation for propelling business development and fostering informed decision-making processes.My commitment to excellence is further enriched through strategic advisory roles, where I champion continuous learning and a transformative culture. Each collaboration has led to a significant improvement in profitability, customer satisfaction, and retention rates. These efforts reflect my core mission to connect people with cutting-edge solutions and drive sustainable growth.

Brady Ferron's Current Company Details
EPIC

Epic

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Vice President Strategic Partnerships
Denver, CO, US
Brady Ferron Work Experience Details
  • Epic
    Vice President Strategic Partnerships
    Epic
    Denver, Co, Us
  • Purecars
    Senior Director Of Business Development
    Purecars May 2024 - Present
    Atlanta, Georgia, Us
    Auto dealers, OEMs, and customers have a lot of goals in common – both want the best ROI, the most up-to-date technology, and all the pertinent information needed to make informed decisions. As a leading automotive marketing provider, we know the best way to achieve those goals is by leveraging data, expertise, and the most innovative technological solutions.
  • A42, Inc.
    President
    A42, Inc. Mar 2020 - Present
    Nimble consulting group that works with stand out, innovative companies by helping them in the following areas:Growth ManagementStrategy & InnovationBuild/Buy/Partner Decisioning
  • Quantum⁵, Llc
    Strategic Advisor
    Quantum⁵, Llc Jan 2023 - Present
    Scottsdale, Arizona, Us
    Training in Automotive is Broken!Training has been a singular event for too long and the impact on people and dealers is unfair.Meet Quantum⁵ , a training program that helps your whole team improve their skills in a way that translates to more profit, greater CSI, retention of customers and employees, and a culture change that impacts the customer experience. A blend of in-person learning experiences, creation of a dealership learning community for post-training success, and goal setting for accountability is the key to unlocking transformative change.
  • Highroad
    Strategic Advisor
    Highroad Mar 2022 - Present
    A dynamically built platform that allows private sellers to easily search, compare, validate and select offers from one place while helping dealers competitively source the inventory they truly need. Not lead roulette. We’re building the first offer-engine aggregate platform that filters what’s most important to a private seller when they’re preparing to sell their car. Our rating system connects to a nationwide network of established buyers and instantly aligns multiple offers to meet the defining criteria.
  • Cloud Theory
    Director, Enterprise Partnerships
    Cloud Theory Apr 2023 - May 2024
    Grand Rapids, Mi, Us
    Cloud Theory is more than a concept. We're the eye of the storm, where cutting-edge data, software, and artificial intelligence meet deep industry knowledge and experience. Built for automotive manufacturers, agencies, and affiliates, Cloud Theory enables our partners to understand – in real time – the complex, competitive world in which they do business and to make bold decisions that drive them and their organization forward. The combination of billions of data points, interactive tools, and expert context ensures they weather any storm and find their way to clear blue skies.
  • Epsilon
    Vice President, Automotive Product Strategy
    Epsilon 2017 - 2020
    Irving, Texas, Us
    Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Led a team that drove over $40MM in annual revenue and was comprised of a team of over 60 engineers, product and program professionals.•Thought leadership, creation, and stewardship of the strategy for the Epsilon automotive products that included campaign management, reporting and insights.•Responsible for developing and presenting content for new client pitches and RFPs that supported new business wins of 3 new OEM clients.•Responsible for aligning client/vertical strategies to the appropriate technology and service components both within Epsilon and with our network of partners.•Coordinate resources and solutions from across Epsilon (product, technology, digital, data, & agency) to determine best offers for our clients and to demonstrate those capabilities.•Lead a team of 3 direct reports (Sr. Product Manager – Campaign Solutions; Sr. Product Manager – Reporting and Insights; UX/UI Director) with 10 indirect reports and an additional 50 matrix/dotted line reports comprised of Engineers, Product Owners/Business Analyst, Privacy Specialist, Metrics & Analytics specialist, Content and Vehicle Data Manager.•Manage, hire, and mentor digital product managers, product owners/ business analyst supporting the entire customer journey. •Oversee the implementation of regulatory requirements such as the California Consumer Protection Act (CCPA) and Web Content Accessibility Guidelines (WCAG) 2.0.•Lead portfolio strategy, product roadmaps, feature prioritization and personalization in collaboration with Account Management, Creative and Design, and executive leadership.
  • Dealerhq
    Co-Founder, Managing Director
    Dealerhq 2014 - 2017
    Boulder, Co, Us
    The only digital marketplace that is built for dealers to discover, connect, and improve their retail operation. DealerHQ looks at the macro trends of the automotive industry and look to create alignment between dealers and vendors. DealerHQ strives to connect automotive retailers to their vendors in order to sell and service more vehicles profitably.•Managed the full spectrum of product development, market discovery, sales, fundraising, and board and investor relations.•Secured Angel and Series A Funding that started the company and led to the development of our initial beta product.•Responsible for creation of strategy and product roadmap.•Recruited and managed team of developers, sales, and product professionals.•DrivingSales Autoventures award winning presentation development and delivery that led to additional investment and revenue.•NADA Expo Sponsored Presenter to teach automotive dealers best practices in vendor and data management.
  • Taq
    Vice President, Client Services And Marketing
    Taq 2009 - 2014
    Markham, Ontario, Ca
    SCI MarketView creates consistent and reliable views of information for companies throughout the entire lifecycle of the lead. We provide an easy to use portal for performance monitoring and tracking as well as tools and best practices to maximize results and your return on investment. •Led a cross-functional team that delivered future product strategy, marketing activities of the SCI brand and the analysis of marketing intelligence on behalf of our clients.•Directed a team effort to stabilize a major account that ultimately led to a $30 Million contract renewal.•Collaborated with key team members to deliver a winning proposal of a major automotive account.•Helped to facilitate a complete executive team transition by advising incoming CEO, CTO and CFO on the current status of the business and uncovering new paths to growth.•Worked extensively with CEO and executive team to reprogram the culture of the company.•Orchestrated a complete brand overhaul that included agency selection, developed an integrated marketing plan that ranged from internal launch activities to targeted print and digital advertising, social media and website creation.•Successfully guided a team to develop and launch a mobile application to over 1200 U.S. auto dealerships in under 6 months.
  • Aspen Marketing
    Vice President, Client Services
    Aspen Marketing 2004 - 2008
    Irving, Texas, Us
    National leader in integrated marketing solutions, including strategic planning, direct/event marketing, promotions, interactive solutions, consulting, data mining, brand promotions. 800 employees in 9 states.•Developed and maintained 2 major accounts, in addition to pitching new business. Participated in corporate strategy sessions, and co-managed office of 50 staff. •Grew $14M revenue over 4 years, and maximized client satisfaction, including expanding Qwest account from $4M to $8M, opening new opportunities for Mutual of Omaha Wild Kingdom launch on Animal Planet, and defended 2 bid situations for Qwest. •Earned rank in top 5% 3 consecutive years, and the respect of peers, including others’ decisions to remain on after Group President’s departure.•Promoted to Vice President from Account Manager in just over 1 year.
  • Bbdo Detroit
    Group Supervisor
    Bbdo Detroit 2003 - 2004
    New York, Ny, Us
    •Administered $15M annual budget. Directed experiential training, client relationships, business development, and cross-functional supervisors, including key creative liaison, media deliverables production supervisor, and logistics manager. Negotiated with tour sponsors and vendors. •Saved corporation $1M, negotiating tour agreement with major tire sponsor.•Delivered 2 nationwide tours introducing 10 new vehicles to 25K sales people.•Facilitated quicker turnaround times and decreased staff/expenditures devoted to obtaining external resources, by analyzing current operations to streamline procedures and contain costs, using existing resources and developing internal talent, with 97% positive ratings from sales staff.
  • Utechniques, Inc.
    Account Manager
    Utechniques, Inc. 1996 - 2003
    Automotive marketing/training firm. 70 full-time staff and 150+ independent contractors.•Managed critical automotive accounts, including Lexus, Saab, and Saturn, from client relationships to contact management. Initiated sales and developed marketing content. Directed a multitude of projects, with budgets ranging from $250K to $5M. •Produced nationwide tour with 25 venues in only 5 weeks, including training, press, and consumer content.
  • Ritz-Carlton Hotel Company
    Asst. Food And Beverage Manager
    Ritz-Carlton Hotel Company 1995 - 1996
  • J.D. Power And Associates
    Intern
    J.D. Power And Associates 1992 - 1992
    Troy, Mi, Us

Brady Ferron Skills

Leadership E Commerce Strategic Partnerships Salesforce.com Digital Strategy Sales Start Ups Automotive Client Services Market Research Business Development Negotiation Finance Digital Marketing Lead Generation Integrated Marketing Strategic Planning Strategy Sales Management Management Consulting Business Planning Business To Business Strategic Leadership New Business Development Marketing Financial Analysis Business Strategy Marketing Strategy Crm

Brady Ferron Education Details

  • Northwood University
    Northwood University
    Management

Frequently Asked Questions about Brady Ferron

What company does Brady Ferron work for?

Brady Ferron works for Epic

What is Brady Ferron's role at the current company?

Brady Ferron's current role is Vice President Strategic Partnerships.

What is Brady Ferron's email address?

Brady Ferron's email address is br****@****lon.com

What is Brady Ferron's direct phone number?

Brady Ferron's direct phone number is +124847*****

What schools did Brady Ferron attend?

Brady Ferron attended Northwood University.

What skills is Brady Ferron known for?

Brady Ferron has skills like Leadership, E Commerce, Strategic Partnerships, Salesforce.com, Digital Strategy, Sales, Start Ups, Automotive, Client Services, Market Research, Business Development, Negotiation.

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