Helping disruptive companies grow faster through rapid direct response marketing video and landing page testing. We work with fast-growing companies in one of three ways:1. DR Managed + Creative Services2. DR Creative Services3. NEW - Self Serve Platform - Unlimited Video Ad Production

Product Lead - Tiny CastlePrelaunch Product Design - Family Guy: The Quest for Stuff

Getting the epic tale of Ravenshire out there for the world to see. Working with a small, ragtag team of superheroes to get the game live and kickin'.

Producer/Product Lead on upcoming Ravenshire Castle and a second unannounced Lolapps product.• Led 35-person team to develop Ravenshire Castle. Coordinated product strategy, UI design, user experience, art direction, testing and game design.• Iterated on original gameplay mechanics to ensure a stellar user experience.• Ensured gameplay was tailored for the Facebook Platform and monetization.• Conceptualized new social strategy game and developed with a team of 8 concurrently with Ravenshire Castle.

• Designed Sales integrations that increased weekly spend by more than 120% short-term and 50% long-term.• Designed and balanced gambling mechanics that boosted daily spend 20% long-term.• Advised live teams of Garden Life and Critter Island, leading to DARPU gains of 40%.• Quantified the positive effects of Balloon Payments on Reengagement, Virality and Monetization, leading to its core use in Ravenwood Fair.• Retention and Monetization Product Manager – Ravenwood Fair.• Designed features and optimizations for Ravenwood Fair that led to DARPU gains of 45%.• Designed features and iterated on gameplay to increase Retention and Reengagement in Ravenwood Fair, leading to the DAU peak of over 1 million users.

• Balance Lead on Dante’s Inferno. Balanced every aspect of the game for optimal UX and fun.• Authored, designed and balanced Band of Heroes: Special Ops expansion that proved out content packs as major drivers of reengagement and DARPU.• Rebalanced premium virtual goods leading to 30% long-term DARPU jumps across X-Wars titles.