Jennifer Brady Email & Phone Number

San Francisco Bay Area

Elevated audiences’ voices to position KQED for success across audience research, development and engagement. Performed data analysis and data integrity measures and applies them to wider engagement and conversion strategies. Defined needs and developed reports and research plans to increases KQED’s knowledge of its audiences and their behaviors with an omnichannel emphasis. Evaulated the best tools and practices in the industry to listen to our audiences’ voices and identify areas of opportunity to act on.

San Francisco Bay Area

Created, implemented and managed audience-centric digital engagement strategies that connects KQED science content with audiences through social media, search, email, web and emerging platforms. Identified emerging opportunities and tools for digital engagement, user generated content and audience development for existing and new user communities. Analyzed audience data and research; and tested and iterated activities across multiple publishing platforms to reach, retain and engage audiences. Shared successful engagement activities and efforts with producers, reporters and other content creators in the KQED Science unit to provide best practices for digital journalism. Improved the experiences our audiences have with KQED content and deepen their engagement with KQED.

Led results-driven digital team of staff and agency partners to ensure nationwide digital communication strategies are developed holistically and maintain the highest standards of customer experience, collaboration, creativity, and execution excellence. Lead social media business strategy and contribute to digital communications and fundraising transformation at the American Cancer Society nationwide. End of Year Fundraising Campaign increased year over year revenue 8% across all digital channels with double digit growth in email (35%), search (16%), and social media (34%).

Developed and executed state, local and internal digital marketing strategies. Created digital content including email and social media copy, photography, and video for executive leadership initiatives.

Implemented digital strategies across email and web platforms to meet customer and business goals. Provided oversight of Relay For Life volunteer and staff teams.

Developed training and customer service plans to implement CRM and revenue strategies.

Provided customer service, web production, and training on CMS and CRM systems.

Managed daily accounting practices and supervised customer service desk.

Supported Administrative Director with fundraising events, school admissions, and curriculum.