Chief Marketing Officer
Acquired by Juniper Networks.WiteSand SaaS was built to fundamentally upgrade the way enterprises provision, scale, and safeguard their networks, while reducing operating expenses, removing complexity, and improving control. Employing AI to look deep into the network, monitor activity, and predict faults, it gathers signals from existing systems into an intelligent, unified interface.I created and scaled the company's marketing department, taking WiteSand from stealthmode, nascent identity, and undefined product set to successful public launch with full branding and industry-leading products in customer deployments in six months.Developed new corporate identity, logo, website, videos. Built full-stack lead gen. Created media and analyst campaigns that drove coverage by Business Insider, MarketWatch, Yahoo Finance, AP, S&P Global Market Intelligence, Enterprise Strategy Group, 650 Group, and others.