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A proven Leader with the Danaher Business System. 20+ years of international experience in strategic and new product development, product marketing, strategy, engineering, and business development across many industries. I open new markets and product categories as well as deliver improvements to both the top and bottom line.
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Director Of MarketingLennox CommercialTexas, United States -
Head Of MarketingEg4 Electronics Nov 2023 - PresentDallas-Fort Worth Metroplex, Us• Performed a deep dive into the solar industry landscape, focusing on current trends and competitors• Collaborated with sales and distribution to align on residential target markets and develop ideal customer profiles. Engaged with product and engineering teams to highlight EG4 equipment advantages.• Improved online presence by optimizing the website for SEO and added compelling customer resources (string sizer and customer video testimonials). Drove engagement at critical Solar trade shows.• Introduced a complete content strategy (white papers, videos, blogs, PR, and social media) to educate customers and establish EG4 as an industry thought leader. Refined all corporate messaging. -
Cmo | Cto | Coo Focused On New Product DevelopmentBrad Young & Associates, Inc Feb 2012 - Present• Fractional / Contract CTO, CMO, and COO for multiple clients (Hammerforce, Circle Media, and many confidential clients)• I deliver revenue and margin growth by partnering with executives to provide consulting and market analytics for multiple new products and market segments, finding unmet customer needs, and converting them to actionable strategies and tactics• I develop opportunities to apply novel technologies to new market segments• I develop materials and present to the C-Suite or BoD to gain approval and funding for key initiatives• Using tools, methods, and a growth playbook approach from my Danaher experience, I coach executives on strategy and execution planning, market research, new product development, and leadership. I run kaizens and other events to train leaders to ensure improvements 'stick'.• I co-develop multi-year Corporate Strategy and Annual Operating Plans focused on converting strategy to cross-functional business priorities, tactics, and metrics to enable executive teams to deliver measurable results (e.g., 20% YoY revenue increase at one client) -
Vice President Of Products And EngineeringAtw Jun 2021 - Sep 2022Addison, Texas, UsResponsible for product development, engineering, and materials specifications for the ProGrade line of trailers produced at 5 locations in the USA and Mexico.• Instituted new product development and engineering processes which resulted in YoY increases of $50M in new product revenue while generating $4M in direct cost savings• Planned a new ERP implementation as core team engineering lead, responsible for bills of material (BOM) planning, alignment, and cost savings across four plant locations.• Led the creation of over 200 engineering drawing packages for major trailer models and variations over an 8 month period by engaging 40 contract engineers and drafters. Standardized methods and systems to ensure ongoing value generation from this new business asset.• Built a cohesive and effective team of 13 leaders, engineers, drafters, and business analysts -
Fractional CooMedical Device Startup (Stealth Mode) Aug 2020 - Dec 2020• Fractional COO of a vascular imaging medical device company• Re-created the GTM strategy and pursued additional rounds of funding through developing investment materials and presentation to investment groups• Finalized minimum viable product (MVP) hardware design and selected contract manufacturer
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Senior Global Director, Marketing And Business IntelligenceFlowserve Corporation Aug 2017 - May 2020Irving, Texas, UsPromoted to grow global team of strategic marketers and business analysts to 14• Drove >5% YoY bookings growth through strategic marketing, advanced analytics, market dynamics, competitive intelligence, and improved customer segmentation• Created and updated region, industry, and product market growth models to help set corporate growth strategy• Leveraged Danaher approaches to policy deployment to develop customer and market insights.• Envisioned, gained budget approval, then designed and delivered digital Sales Enablement content and rolled out to sales and distribution teams -
Senior Director Business TransformationFlowserve Corporation Sep 2017 - Jun 2019Irving, Texas, UsPromoted to Business Transformation Office, coincident with Senior Global Marketing Director role.• Developed a market-led, customer-centric growth plan and execution roadmap for key market and customer segments• Led international kaizens with leadership in multiple countries to capture regional, customer and local market opportunities which resulted in increased focus on key opportunities• Resulted in new product development priorities including design-to-value/value engineering projects, as well as new marketing and sales enablement priorities• Create and champion new enterprise-wide digital tools (web and internal) to create and maintain global alignment -
Global Director, Product CommercializationFlowserve Corporation Nov 2015 - Aug 2017Irving, Texas, UsPromoted to build and lead a new Global Marketing team of 9.• Targeted to develop and leverage market insights, understand implications and make strategic and tactical recommendations to business partners in the Platforms and other functions• Created tools and collateral to support sales enablement focus of executive leadership team. Worked with design team for new CRM. -
Global Marketing Director, ChemicalsFlowserve Corporation Jun 2015 - Nov 2015Irving, Texas, UsDrove growth and margin by setting the strategic direction, marketing objectives, and execution plans for the global Chemical Industry -
CooCircle Media, Inc. Nov 2013 - Jun 2015Startup company in the mobile application space working with universities and colleges to increase engagement with students and alumni• Developed marketing, business processes, financial, legal and operational infrastructure to support execution of the growth plan• Raised >$1M of Seed and Angel round investments through preparing investment proposals and delivering presentations to investors
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Global Director Of Strategy And MarketingWayne, A Ge Energy Company Mar 2010 - Oct 2011Recruited to Dresser• Led global marketing, including strategy, brand, tradeshows, media, website, and channel activities• Introduced two new products (gasoline dispenser and prototype electric car charger) into NA and Europe markets with associated collateral, trade show support and distributor campaigns• Acquired Norwegian company to address IP gaps and provide entry point into the African market with a "base offering", to create upsell opportunities• Developed corporate strategic plans for four global offices• Member of GE integration team
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Vice President, Business Development At DanaherInvetech (Danaher) Dec 2007 - Mar 2010Promoted to VP at another Danaher business• Cultivated relationships with CXOs; established Invetech as a trusted new product development (NPD) partner, specializing in novel, difficult or multi-functional projects in B2C and B2B markets• Developed business proposals to provide NPD services including VOC, product design and prototyping, engineering, and contract manufacturing• Served clean-tech, medical devices, and industrial/Ag partners for both Danaher companies and external firms• Developed an $11M pipeline, 3x faster than typical (during 2008 crisis)
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Marketing Manager At DanaherGilbarco Veeder-Root (Danaher) Jun 2005 - Dec 2007• Recruited to Danaher• Developed and introduced world's first IOT product and service offering in gasoline retailing. Introduced basic product with remote access and several levels of associated services. Planned integration to 3rd party energy monitoring systems to maximize value capture.• Worked with East Coast retailer to gain first-mover advantage by deploying into 5 test locations, capturing initial VOC, modifying offering, then expanding to over 300 convenience stores. • Developed contract manufacturer relationship to build product with upgrade features (software enabled on hardware platform) adopting a "good, better, best" market approach
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Director Of Acquisition And IntegrationHoneywell 2004 - 2005Charlotte, North Carolina, Us• Acquired the premier engineering, software and services consultancy in Russia• Integrated firm into existing Honeywell Russia operations and functions• Doubled sales pipeline within one year -
Strategic Solutions Development LeaderHoneywell Aug 2002 - Jul 2004Charlotte, North Carolina, Us• Worked on a "red team" of 12 leaders, developed a new business model and GTM plan in 3 months that earned direct CEO funding, reversing a $90M sales decline: grew to $1B business (as of 2020).• Nominated for Honeywell's Premier Achievement Award• Co-created a new business at Honeywell that now generates $700M revenue annually -
Operations Leader - Latin AmericaHoneywell Apr 2000 - Aug 2002Charlotte, North Carolina, Us• Managed teams of engineers in Mexico and Argentina working on projects in advanced controls, systems, hardware, and software applications• Developed standards, structures and processes for business development, technical sales support, engineering and project management across 4 Latin American countries• Led multi-million dollar Latin American projects at major industrial complexes in Argentina and Mexico -
Senior Program Manager, EngineerHoneywell May 1995 - Apr 2000Charlotte, North Carolina, Us• Managed a team of 14 engineers for 2 years to design, test and implement a $60M software and controls project at a large NA refinery complex• Rolled out several new versions of the software capturing customer feedback to prioritize improvements for remote programming/engineering team• Coded software for operator training simulator
Brad Young Skills
Brad Young Education Details
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Western UniversityChemical And Biochemical Engineering -
Western UniversityChemical Engineering -
University Of CalgaryChemical And Petroleum Engineering -
University Of CalgaryChemical Engineering
Frequently Asked Questions about Brad Young
What company does Brad Young work for?
Brad Young works for Lennox Commercial
What is Brad Young's role at the current company?
Brad Young's current role is Director of Marketing.
What is Brad Young's email address?
Brad Young's email address is br****@****atw.com
What is Brad Young's direct phone number?
Brad Young's direct phone number is +146942*****
What schools did Brad Young attend?
Brad Young attended Western University, Western University, University Of Calgary, University Of Calgary.
What are some of Brad Young's interests?
Brad Young has interest in Children, Economic Empowerment, Education, Environment, Science And Technology.
What skills is Brad Young known for?
Brad Young has skills like Strategy, Business Development, Cross Functional Team Leadership, Business Strategy, Product Development, Strategic Planning, Leadership, Start Ups, Product Marketing, Management, Marketing Strategy, Product Management.
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