Brady Purnell Email & Phone Number

Dallas, Texas, United States

Greater Nashville Area, Tn

Greater Nashville Area, Tn

• Collaborate with media director on planning and media strategy on key accounts with clients in healthcare, financial, tourism and footwear. • Implement over $2.5M in traditional and digital media, both nationally, regionally and on a local level, to meet client needs with efficiency. • Participate in and/or lead new business pitches and incremental media spending proposals for existing clients with success of over $200K in additional spending over the past year. • Oversee client billing, vendor invoices, digital reporting and media flowcharts on all media buys while developing new workflow systems to increase productivity of the media team. • Manage media coordinator in day-to-day activity, allowing leadership to focus on other projects.

Greater Nashville Area, Tn

Greater Nashville Area, Tn

• Planned and negotiated TV schedules for 9 direct response clients in 20 markets across the country with supplementary branding campaigns on radio, cable and billboards. • Monitored campaign results and competitor buys to ensure maximum results for clients. • Designed excel spread sheets to better monitor budgets and created charts to show clients’ current market status versus competition.

Ad 2 public service provides pro-bono advertising and marketing campaigns to non-profit organizations in the communities. Clients included Health Assist Tennessee and Clean Air Partnership. • Managed a team of 12 volunteers to develop a creative strategy, marketing plan and media plan for the client, based on their needs, over the course of 8 months • Helped negotiate over $300K worth of value (using an $80K budget) with local radio stations, newspapers, billboards and mass transit. • Presented plan at National Ad 2 competition in San Diego.

Bachelor Of Science (Bs), Advertising

Education record