• Grew DTC revenue to over $1.5 million/month; nearly doubled conversion rate.• Managed comprehensive ecommerce strategy and analytics.• Developed and implemented A/B testing and CRO initiatives.• Led FSA/HSA integration, raising $1M through a Shopify partnership.• Oversaw website engineering projects, coordinating with external agencies.• Contributed to email, SMS, and lead generation initiatives.RESPONSIBILITIES: Ecommerce, CRO, & SEO strategy, lead generation, front-end engineering (HTML/CSS/JavaScript/Liquid), traffic & sales analytics, Amazon Buy with Prime, rapid prototyping & A/B testing, advised on email and SMS strategy, ADA compliance, legal compliance, marketing systems integrations and administration.TOOLS & SERVICES: Shopify Plus, Recharge Subscriptions, Convert Experiences (A/B Testing), Klaviyo, Attentive SMS, Stamped Reviews, Talkable (Refer-a-Friend), Amazon Buy with Prime, SheerID, Google Analytics & Tag Manager, Microsoft Clarity (heat mapping), Git & Github, Figma, Zendesk.

• Doubled conversion rate and increased revenue to $2M+/month.• Managed ecommerce roadmap, website development, and CRO in a fast-paced startup environment.• Oversaw full-stack engineering, web development, and agency coordination.RESPONSIBILITIES: Ecommerce & conversion rate optimization (CRO) strategy, SEO strategy, lead generation, project management, traffic & sales analytics, rapid prototyping & A/B testing, front-end engineering (HTML/CSS/JavaScript/Liquid), advised on email strategy, ADA compliance, legal & regulatory compliance, domain management, all marketing service integrations.TOOLS & SERVICES:Shopify Plus, WordPress, Google Analytics, Tag Manager, Data Studio & Optimize, Hotjar (heat mapping), Git & Github, Jenkins build routines, SheerID, Braze, Klaviyo, Contentstack, Talkable (Refer-a-Friend), Figma, Adobe Suite (Photoshop, XD), Salesforce, UserTesting.

• Oversaw digital marketing portfolio with an emphasis on B2B lead generation.• Managed digital team and vendors, migrated from Klaviyo to Marketo, and rolled out the company’s first drip lead-gen email strategies.• Member of Sciton’s Culture Task Force, contributing to company morale and leadership development.RESPONSIBILITIES: Managed 10 company websites & microsites (WordPress/HTML/CSS/JavaScript/PHP/MySQL), Marketo email & lead generation campaigns, marketing analytics, managed webinars, US and international digital marketing, legal & regulatory compliance, video library management.TOOLS & SERVICES:WordPress, Drupal, Shopify, Marketo, GoToWebinar, Google Analytics, Git & Github, Vimeo, Adobe Suite (Photoshop, Illustrator, XD), Domain & Server Management, Salesforce.

• Drove brand awareness through physician & patient websites and international microsites.• Oversaw graphic designer and digital growth agency; managed paid search campaigns with $1M budgets.• Analyzed marketing results and updated strategies; collaborated on social media campaigns and global event marketing.RESPONSIBILITIES: Managed physician & patient websites, developed landing pages, analyzed marketing results, oversaw graphic designer, managed digital growth agency, collaborated on social media and global event marketing.TOOLS & SERVICES: WordPress, MailChimp, Google Analytics & Tag Manager, Vimeo, Adobe Suite (Photoshop, Illustrator, XD), Domain & Server Management.

Migrated all digital marketing operations in-house from external agency. Established digital marketing direction and strategy for the primary ecommerce website and four subsidiary websites. Directed team of graphic and web designers. Tracked and analyzed printed advertisement traffic through use of unique URLs, QR codes, and promotion codes. Managed vendors, website security, and fraud prevention. Designed, launched, and tested email marketing campaigns. Managed product promotions and social media.- Boosted site traffic by 52% and conversion rate 35% through organic search engine optimization (SEO).- Saves 30% of annual marketing budget through negotiated rates with vendors.- Took on leadership of creative operations for 3-months while Creative Director was on leave. Oversaw all photography, advertisements, and printed materials.