Brad Zappin Email & Phone Number

Cincinnati, Oh And Fallbrook, Ca

Responsible for strategic planning and managing daily operations.-Grew a niche legal and financial services organization from a start up into a nationwide, $50 million industry leader.-Secured $25 million credit line to recapture previously outsourced revenue streams.-Launched west coast operation center to lower operational costs and increase organizational efficiencies enabling a 13% reduction in net expenses.-Spearheaded acquisition of corporate entity to diversify product lines in the wake of major pending legislative reform.-Created additional corporate entities to mitigate risk exposure and generate additional revenue streams.-Negotiated all existing contracts with vendors to reallocate existing corporate expenditures into capital growth.-Oversaw a complete information technology overhaul to lower costs through automation and streamlined procedures resulting in a near paperless process with 25% lower shipping and supply expenses.-Restructured workflows and organizational relationships to lower expenses by 15% across multiple departments without sacrificing quality, service or production.-Performed multi-layered financial analysis to determine viability and scalability of proposed expansion projects.-Started monthly volunteer program at local Ronald McDonald House with employees and families.

-Secured accounts with high volume legal firms through development of ongoing professional relationships increasing monthly sales by 13% and referral business by 37%.-Created and implemented multi-faceted B2B and B2C sales generation plan which led to 21% rise in sales.-Trained and coached entire sales staff of 40 employees through periods of record growth.-Reinvented business models and strategies and added additional product lines to comply with new legislation after sweeping legislative reform ruled previous operations obsolete.-Completed total brand overhaul resulting in 32% brand awareness increase among attorney clients.-Systemically implemented sales metrics to track results of company marketing initiatives as well as individual performance.-Identified new business opportunities and negotiated partnerships with industry leaders to increase automated B2B referrals through embedded referral mechanisms leading to 15% increase in volume.-Conducted regular comprehensive industry analyses to proactively adapt to competitive initiatives and constantly changing legal landscape.-Analyzed multi-state statutory compliance regulations to identify new growth and territorial expansion opportunities.

-Created all marketing material including multi-media trade show exhibits, informational booklets and promotional items.-Launched interactive websites leading to increased revenue of 37% in two years.-Drove creation and implementation of consumer research resulting in 7% improvement in customer retention.-Managed multi-million dollar direct mail campaign leading to 26% increase in revenue.-Built incentive programs for attorney clients resulting in 17% rise in repeat referral business.-Produced quarterly newsletter and raised readership by 200% in three year time frame.-Constructed databases to securely store consumer information used for marketing purposes.

Bsba, Finance

Mba