Bradley Zaytsoff Email & Phone Number

Coldstream, BC, CA

Palo Alto, California, US

I am a seasoned marketing leader with over 20 years of experience who can help you design and implement an effective marketing strategy. I am skilled in developing marketing plans, driving SaaS product growth, creating monetization and revenue strategies, and executing multi-channel campaigns. I have a strong track record of generating B2B visibility.

Long Beach, California, US

• Envase is the largest and most innovative drayage-focused TMS provider in North America.Responsibilities and achievements:
• Led marketing program that helped Envase exceed annual revenue expectations by significant margins
• Spearheaded the creation and execution of an organization-wide marketing plan that unified nine acquired companies (including Tailwind Transportation Software) and consolidated Envase’s position as a thought leader in.
• Merged six websites and all business units’ social media channels
• Leveraged reputation of acquired companies to establish Envase’s footprint in the industry

• Tailwind helps small and mid-sized trucking companies and freight brokerages improve organizational efficiency and profitability with all-in-one web-based transportation management software. Responsibilities and.
• Launched the new Tailwind SaaS product and rebrand, developing the new website, corporate videos, and a webinar program to position Tailwind as the go-to software company helping smaller and family-owned trucking.
• Revamped the Tailwind lead generation program to triple software trial sign-ups while reducing marketing spend by over 40%.
• Built, measured, and optimized multi-channel campaigns to significantly increase brand recognition and customer engagement
• Grew Tailwind revenue for five straight years while competing with much larger organizations, resulting in acquisition by Envase Technologies

Vancouver, British Columbia, CA

• INETCO provides real-time transaction monitoring and analytics softwareResponsibilities and achievements:
• Set annual and quarterly strategic marketing plans that generated high-quality leads and added millions of dollars to the sales funnel
• Served as brand champion, representing INETCO at industry events and managing all internal and external communications
• Played a pivotal role in the strategic website redesign in alignment with the brand and industry trends
• Produced website and social media content, blog articles, news stories, press releases, videos, webinars, and database emails
• Consistently exceeded lead generation goals and positioned INETCO as a thought leader in transaction monitoring

Vancouver, BC, CA

• Suite101 was a social publishing network that reached over thirty million online visitors a month.Responsibilities and achievements:
• Managed all revenue generating partners including Google, Glam Media, Yellow Pages Group
• Led company monetization; diversified revenue sources and raised revenue per page view by 30%
• Synthesized customer feedback, site analytics, and industry trends to direct product development
• Developed communications program to support an over 2000 person strong writer community

Vancouver, BC, CA

• Lat49 was an ad network that served location focused digital display advertising.Responsibilities and achievements:
• Led business development and grew reseller network from two to seven organizations
• Quickly on-boarded new sales channels, including teams from the Hearst Corporation and Move.com
• Trained, provided marketing and sales support for over 100 individual salespeople
• Led corporate marketing—from setting strategy to managing events and developing collateral

• Intrinsyc (TSX: ICS) is a global mobile software solutions provider.Responsibilities and achievements:
• Chief of Staff to the CEO—aid to CEO in strategy, messaging, key client and investor relations
• Organized company participation in international events like the Mobile World Congress (Barcelona)
• Headed corporate PR—wrote and disseminated press releases (60+), led media and analyst relations, managed company website, prepped and placed executive speakers (CTIA, ETRE)

CA

• IDELIX specialized in technology that enhanced geospatial data visualization and interaction. Responsibilities and achievements:
• Managed company participation in NATO training exercise (CWID) and industry events (GEOINT)
• Presented to media (CBC, Globe and Mail), business, and government (CIA, DND, NGA)
• Led content marketing—wrote and managed development of all corporate communications, including press releases, industry articles, website, demo videos, data sheets, etc.

Burnaby, British Columbia, CA

• Future Shop is Canada’s largest retailer and e-tailer of consumer electronics.Responsibilities and achievements:
• Successfully organized and executed the marketing launch of twenty new FUTURE SHOP stores
• Created an operations guide to streamline production of grand opening events
• Managed a highly matrixed team—aligned over 50 stakeholders and third party vendors to ensure that budget, promotion, and sales goals were achieved for each grand opening

• Point Passat was a marketing agency focused on servicing international organizations moving into the Russian marketResponsibilities and achievements:
• Managed key multinational accounts (IKEA, Russian-American Chamber of Commerce)
• Managed multiple projects and clients at any given time, ensuring timelines and budgets were met
• Led internal and external communications, advertising, and production teams in implementing product launches, store openings, and awards ceremonies

• Founded in 1744, the Imperial Porcelain Manufactory is a producer of handpainted ceramics in Saint Petersburg, Russia.Responsibilities and achievements:
• Developed, provided content for, and executed all English language advertising, direct mail, press releases, and customer retention programs
• Created the Imperial Porcelain Factory tour program-–managed internal groups, briefed sales staff, and coordinated tours with agencies and local hotels

Mini-Mba, Digital Marketing

Certificate, Product Management

Certificate, Strategy & Innovation

Social Media Fundamentals

Marketing Communications For High-Tech Firms

Bachelor Of Commerce, International Business