With over 20 years of experience leading marketing initiatives and driving sustainable sales growth, I am a skilled and passionate marketing leader. My diverse background in marketing and technology has given me a unique perspective on industry best practices and trends, which I use to develop and implement strategies that increase brand visibility and drive business development. I am an analytical thinker with strong communication and leadership skills, and I pride myself on building strong networks and fostering collaboration among teams. My career highlights include:• Exceeding annual revenue expectations at Envase and growing Tailwind revenues by significant margins from 2020-2021• Tripling software trial sign-ups and reducing marketing spend by over 40% through revamping the Tailwind lead generation program• Growing Tailwind revenue for five consecutive years, leading to its acquisition• Achieving a 30%+ increase in average revenue per page view through innovative advertising technology and A/B testing.As a Fractional Marketing Director, I work with organizations looking for help with• Marketing plan development and execution• B2B SaaS product growth marketing• Digital marketing strategy• Monetization and revenue strategy creation• Multi-channel go-to-market campaigns• Building / optimizing business development and sales processes• Digital and website experience optimization• Engagement program deployment• Data interpretation and insight generation• Quality lead generation