Vice President Of Marketing
Current• Spearheading marketing and digital transformation strategies for a financial institution, leading a team to curate an impeccable online presence, showcase philanthropic projects, and engage diverse communities.• Sustaining postitive net member growth in FY23 via member promotions and integrated digital marketing campaigns.• Ensuring business continuity by overhauling processes and workflows to maximize output, slash redundant costs, and recover working hours.• Administering annual budget for omnichannel campaigns, incentives, brand enhancements, and outreach.• Mapping out a seamless customer journey for prospective members, engaging them at each stage.