Vice President Of Marketing
Current- Spearheading marketing and digital transformation strategies for a financial institution, leading a team to curate an impeccable online presence, showcase philanthropic projects, and engage diverse communities.
- Sustaining postitive net member growth in FY23 via member promotions and integrated digital marketing campaigns.
- Ensuring business continuity by overhauling processes and workflows to maximize output, slash redundant costs, and recover working hours.
- Administering annual budget for omnichannel campaigns, incentives, brand enhancements, and outreach.
- Mapping out a seamless customer journey for prospective members, engaging them at each stage.