Paula Braga Email and Phone Number
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9+ years of strategy consulting and consumer products background, including leadership experiences in Corporate Strategy and M&A at the #1 brewery in the world and at a leading Beauty & Cosmetics company in LATAM, and consulting projects across Retail, Apparel, Packaged Goods, Pharma and Logistics in the US.Experience in business development, strategic planning, growth, marketing, M&A due diligence, revenue management, CRM & Loyalty and organizational restructuring.At McKinsey, I specialized in Consumer, CPG and Retail. Prior to that, I worked 3 years with Corporate Strategy and M&A at Grupo Boticário, the largest beauty & cosmetics player in the Southern Hemisphere (+4K stores, 15 countries, 3 factories, $4B+ in sales).I hold a Chicago Booth MBA and Bachelor of Science in Engineering, and have international experience in Brazil (5+ years), US (3+ years), Canada (1 year) and Guatemala. I'm currently living in New York City.I’m at my best when working in diverse and inclusive teams. A long time enthusiast of different cultures and languages, I'm especially adept at building relationships with others. When not at work, you can find me traveling and scuba diving.
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Global Strategy Manager, Performance & Resource AllocationAb Inbev Jun 2023 - PresentLeuven, BeManaging global Performance & Resource Allocation for the Growth Group.In addition to leading global Marketing, Sales & Distribution for major global beer brands like Corona, Budweiser, Stella Artois and Michelob, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, Direct to Consumer on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft. By bringing together global tech and commercial functions, we allow AB InBev to fully leverage data, drive digital transformation and organic growth around the world.
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AssociateMckinsey & Company Jul 2022 - Jun 2023Us• Advised Fortune 500 senior management and C-level across consumer and retail companies on topics including growth, merchandising assortment, organizational strategy, and negotiations• Core focus on Consumer, CPG, Retail and Digital Strategy -
Mba Candidate (Full-Time)The University Of Chicago Booth School Of Business Sep 2020 - Jul 2022Chicago, Illinois, Us• Recipient of merit-based Chicago Booth 1898 Scholarship• Concentrations in Strategy, Marketing, Entrepreneurship and Economics• Elected Admissions Interviewer and Brazil's Country Captain by Dean's Student Admissions Committee -
Summer AssociateMckinsey & Company Jun 2021 - Aug 2021Us• Led workstream strategy in Marketing & Sales negotiations on durable goods for a major Latin America retailer
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Corporate Strategy And M&A SpecialistGrupo Boticário Jun 2019 - Aug 2020Curitiba, Paraná, Br• Redesigned strategic growth plan for the Company’s next 3 years amidst COVID Pandemic, collaborating with key business stakeholders and C-level executives, and quantifying and prioritizing 15 key initiatives to be implemented• Conducted analysis of investment opportunities and commercial due diligences, including financial valuations, market sizing and growth modeling, competitive landscape and white space mapping cross categories and channels, to identify trends and market levers and prioritize targets for acquisition. Closed 1 deal amounting in >USD 200M in revenues for the company• Led post-merger integration of the largest online beauty player in Latin America “Beleza na Web”, tracking synergies across 8 different taskforces including commercial, logistics and user experience, concluding full business integration in <6 months -
Loyalty And Crm Sr. Analyst (Head Of Loyalty Program)Grupo Boticário Jan 2018 - Jun 2019Curitiba, Paraná, Br• Developed and launched in 5 months a Loyalty and Rewards Program – currently comprising >90% of business revenues – created to address consumer churn rate with gamification, leading a cross functional team of 12 people including developers, suppliers, and store managers, and attaining 4% of additional revenues• Owned end-to-end operation of engagement & retention strategies for a growing base of >1M customers, running >100 omnichannel touchpoints, managing budget and tier migration, increasing revenues and decreasing customer churn by 12%• Created CRM strategy for new Business Unit, clustering customers to offer distinct value propositions, building database rationale and omnichannel consumer journeys for top 15 international non-proprietary brands, enhancing average spending by 17% • Recognized as high performer as part of the business Leadership Program (top 5%)During my time at Grupo Boticário I was also part of the company's Talent Recruiting team, acting as a brand ambassador interviewing candidates at target universities
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Business AnalystFalconi Aug 2016 - Jan 2018São Paulo, São Paulo, Br• Designed and implemented turnaround strategy and budgeting process for major logistics operator in Brazil, reaching savings of 33% in general expenses• Orchestrated organizational structure transformation for luxury retail company, optimizing teams according to business needs – focus on agility, prioritization, strategic alignment – obtaining savings of USD 15M in SG&A and +5% in revenues• Increased sales margin for luxury retail brand through portfolio planning, strategic assortment management and category pricing, reaching a 12% increase in gross margin• Created organizational efficiency improvement plan for major utilities company in Brazil, focusing on enhancing productivity of >5,000 field operations employees; expected savings of USD 20M in 3 years -
Civil Engineering InternOdebrecht Jan 2015 - Dec 2015Salvador, Ba, Br• Engineering Intern at an Interstate Highway System construction, comprised of 6 different highways• Supervised two production teams of construction workers in different work fronts• Recognized as Best Intern for project of requalification and replacement of suppliers and productivity increase• Conducted projects related to cost reduction and team productivity increase. Performed analyses of KPIs and deviations, elaborated root cause diagnosis and action plans
Paula Braga Skills
Paula Braga Education Details
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The University Of Chicago Booth School Of BusinessMaster Of Business Administration - Mba -
Universidade Federal Da BahiaCivil Engineering
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Insper Instituto De Ensino E PesquisaBusiness Administration And Management
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Harvard Business School Executive EducationCredential Of Readiness
Frequently Asked Questions about Paula Braga
What company does Paula Braga work for?
Paula Braga works for Ab Inbev
What is Paula Braga's role at the current company?
Paula Braga's current role is Global Strategy Manager @ AB InBev | Ex-McKinsey | Chicago Booth MBA.
What is Paula Braga's email address?
Paula Braga's email address is pb****@****oth.edu
What is Paula Braga's direct phone number?
Paula Braga's direct phone number is +171324*****
What schools did Paula Braga attend?
Paula Braga attended The University Of Chicago Booth School Of Business, Universidade Federal Da Bahia, Insper Instituto De Ensino E Pesquisa, Harvard Business School Executive Education.
What are some of Paula Braga's interests?
Paula Braga has interest in Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation.
What skills is Paula Braga known for?
Paula Braga has skills like Planejamento De Projetos, Consulting, Contract Management, Construction Management, Economics, Autocad, Corporate Finance, Consultoria, Revenue And Profit Growth, Bim, Business Development, Team Leadership.
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