www.worx.com & www.rockwelltools.com

Positec Tool Group is a global leader in power tools and outdoor power equipmentwww.worxyardtools.com & www.rockwelltools.com

Manage and direct ad, marketing and web agencies and 3 freelance designers to create online and collateral materials. Set artistic direction and directed resources in development and implementation of design and marketing concepts. Oversee all aspects of print production of creative and manage $4M marketing budget.• Lead cross-functional team to develop 300+ page product catalogue used to communicate product mix to vendors.• Develop, plan and coordinated scalable new product launch kits which included over site of multi-shot photo shots.

SHUR-LINE – paint productsHuntersville, NC - Newell Rubbermaid CampusManage in-house design team responsible for SHUR-LINE® brand revitalization. Involved in product positioning, retail strategy and consumer messaging while also strategically developing the brand communication hierarchy and identity manual. Developed “design” worksheets which focused on encouraging collaboration between the marketing teams and designers. The worksheets provided a starting point for team conversations about the brand positioning, market trends and the need to crystallize our communication strategy into impactful visual messages that resonate with consumers. • Managed and mentored individual designers. Used situational leadership tactics to tailor career paths and growth/development opportunities by gaining a better understanding of personal objectives, their strengths and what keeps them motivated.• Created monthly “inspiration team building meetings” which provided the team with off-site and internal opportunities to share their knowledge, talk about experiences, express their creativity, and give back to the community.

BernzOmatic – torch, gas and outdoor living productsHuntersville, NC - Newell Rubbermaid CampusDesign demand creation elements for comprehensive new product commercialization plans and customer line reviews, including Lowes®, Home Depot® and Wal-Mart®. Provide comprehensive creative solutions for packaging , POP, direct mail, national advertisements, environmental signage and sales collateral. Designed new packaging and graphics for entire product line resulting in a 30% reduction in packaging costs.Responsible for all demand creation elements for $5M torch & gas new product launch into Lowes & Home Depot resulting in gained distribution and the fastest selling product in the company’s history. • Designed a versatile, modular trade show booth that showcases new products and built brand awareness. Increased foot traffic and trade show sales by 18%. • Directed interactive teams to create email blasts, teasers sites, and new product pages as part of an integrated marketing campaign.• Initiated, developed and executed proofing, nomenclature, file archiving and photography processes.• Developed and executed new product national sales email teaser campaign that drove awareness and generated excitement amongst the sales team.

IRWIN® Industrial Tools – hand tools and power tool accessoriesHuntersville, NC - Newell Rubbermaid CampusPresented creative solutions to cross-functional teams to meet marketing communication needs. Designed new product packaging, retail promotions and trade show graphics. Coordinated brainstorms for new creative and promotional ideas. Managed agencies and freelancers for production and collateral designs.• Streamlined national ad creative process and brought ad creation in-house that resulted in 40% cost savings.• Executed full bay environmental signage and merchandising for big-box retailers, including Home Depot and Lowe’s.• Successfully navigated competing agendas and budgets to design multi-division collateral for high-profile sales event. • Concepted and designed Blue Blade utility blade launch collateral, packaging and POP materials and award-winning national advertisement.• Developed and managed comprehensive visual libraries to simplify the distribution and use of IRWIN images.

STRAIT-LINE® Electronic Tools – consumer laser levelsRUBBERMAID® TOUGH TOOLS - hand and electronic toolsHuntersville, NC - Newell Rubbermaid CampusResponsible for conceptualization and design of collateral material, employee reference guides, corporate identity and packaging graphics. Involved in new product development for consumer line extensions. Designed new packaging for the entire product line. • Collaborated with Black-n-Decker® and Stanley® to design and produce national Lowe’s instore signage. • Designed and managed the production of mobile demonstration kiosk used on “This Old House” national tour which was part of a $3M marketing sponsorship.Managed talent, photographer and shot list of 4-day application photo shoot for Rubbermaid Tough Tools® packaging and POP.• Designed and developed Rubbermaid Tough Tools demonstration cart used for on-air tool the Home Shopping Network®.• Designed POP and managed logistics with display vendors for the STRAIT-LINE Home Depot end-cap promotion and Canadian try-it boards.

Yearbook publisherCharlotte, NCTranslated customer sketches/ideas into dynamic cover designs for annual yearbooks. Project managed each yearbook cover from clients input through print production. Collaborated with customer service representatives to ensure client satisfaction. Assisted other departments with image prep, design, and page make-up.• Design representative for the southeast executing 20+ onsite workshops at regional elementary, middle and high schools. • Adhered to a production schedule that consisted of production, print deadlines, and quotas.• Utilized printing techniques that included embossing, silk screening, 4 color, and duotones.

Entertainment based media and marketing companyBurbank, CA Managed the execution of national advance screenings and special promotions of motion pictures for six film studios on college campuses across the country. Developed programs to build brand equity by integrating clients’ products into promotional materials and maximizing sampling opportunities. • Managed design through print production of all collateral and promotional materials.• Designed and produced newsletter promoting business events and activities.• Managed execution of advance screenings and special promotions of motion pictures for Buena Vista Pictures®, Warner Brothers.®, Universal Pictures®, and New Line Cinema®.• Developed and reconciled budgets of $50K to $500K.• Managed 300 college/university representatives to organize and execute on-campus event details.• Coordinated the distribution of a national college movie preview show to 300 colleges/universities.