As part of a strategic restructuring in BYKO marketing has been merged with the procurement and supply chain division to support our future vision. The new division i split into two functions: "Inbound" is responsible for procurement, logistics, warehousing and customs. "Outbound" is responsible for marketing, category management, product information management and developing the relationship with store operations and sales.

Birtingahusid is the largest independent media agency in Iceland and a true pioneer in the Icelandic media business.

ELKO is one of the largerst retailers in Iceland with an annual turnover of €85M and one of the strongest brands in Iceland. I'm leading a focused team that's contributing to the companies long term growth by:* developing our already strong e-commerce business.* shifting our focus from short term sales promotions to a mix that includes long term brand building.* developing and launching new services and products* Improving the customer journey across channels.* launching digital initiatives that improve our internal efficiency and the quality of our services.

TripCreator is an ambitious startup in the online travel business. As head of marketing, I was trusted with leading a team of talented and experienced people in creating the TripCreator brand and strategising and executing all marketing efforts aimed at acquiring and retaining customers. My responsibilities also included business development and taking part in designing the overall user experience and design of the platform.

Consulting clients from a range of different sectors on digital marketing strategies. Conversion rate optimisation, web analytics and interpretation of data, PPC campaigns, SEO, building email campaigns and social media strategies. Clients included small startups and major icelandic corporations.

Bifröst University and The Directorate of Labour offered a course in marketing for female entrepreneurs. I was tasked with creating the course material and teaching the course.

Created and managed www.iftheworldcouldvote.com a website where the world could "vote" in the US Presidential Elections in 2008. The poll got more than 850.000 votes from 213 countries. It was featured on CNN, BBC, The Huffington Post as well as other major media outlets in all continents. All this was achieved by using growth hacking strategies, PR and SEO.