Brailyn Barineau Email & Phone Number

Birmingham, Al, Us

2560 18Th St S. Homewood, Alabama 35209

• Development and implementation of the brand strategy • Developing the marketing strategy for new and existing products• Overseeing implementation of the marketing strategy including campaigns, events, digital marketing, and PR• Working closely with the company’s sales team; enabling them to meet their objectives by providing them with appropriate tools, materials and presentations• Guiding day to day activities related to marketing efforts• Work closely with product management team to define marketing materials and programs• Manage social media presence and direct programs to improve social media reputation and recognition• Developing and delivering marketing and communications strategies for the organization• Undertake continuous analysis of competitive environment and consumer trends

Birmingham, Alabama Area

- Execute strategic public relations and social media campaigns for clients in various industries- Secure local, regional and national media placements in publications such as: FoodNetwork.com, The Daily Meal, Men's Journal, BuzzFeed and Thrillist- Generate brand awareness for clients by implementing all communication tactics, including media relations, community engagement, executive positioning, industry relations, event management, creative development and digital influence- Craft and distribute communication materials, including news releases, fact sheets, bios, newsletters and prepared remarks- Manage and oversee strategy for the digital footprint of the client's brand, including but not limited to Instagram, Twitter, Facebook, LinkedIn and Pinterest accounts- Creatively brainstorm innovative ideas/strategies to support brand initiatives with focus on consumer engagement while monitoring social media insights, trends, metrics and engagement- Daily main point of contact between the agency and assigned client accounts

Birmingham, Alabama Area

- Oversaw and monitor client social media campaigns. Managed online content including copy and graphics to ensure alignment to overall strategy- Provided quarterly recaps of social media growth, successes and fails- Assisted in developing paid media strategies to optimize performance on Facebook and Instagram- Created engaging and professional visuals that reflect clients and their brand- Oversaw KC Projects internship program. Responsible for recruiting, interviewing, hiring and managing interns each quarter