Bram Lammers Email and Phone Number
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As the Lead of Assortment Planning for Nike's EMEA Value Stores, my expertise in retail category management has been pivotal in steering a $1+ billion portfolio and achieving an impressive Men's FY23-24 Revenue CAGR of +15%. My tenure at Nike has been marked by a series of successes, including spearheading Test & Learn initiatives in the Fleece and Jordan categories, which led to revenue surges of +60% and +80% YoY, respectively.In parallel, my entrepreneurial spirit led me to establish Hamster at Work B.V., a platform that merges my proficiency in corporate wellness with a passion for social health. Our initiative emphasizes the brain's role in weight management, aiming to enhance employee wellness and productivity. The skills honed at Nike have been instrumental in managing cross-functional teams and developing innovative strategies that translate to other sectors, including a successful collaboration with the Ministry of Health, Welfare, and Sport to optimize operations and accelerate growth.
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Manager Assortment Planning Kids, Emea Value StoresNikeAmsterdam, Nh, Nl -
Hamster At Work B.V.Self-Employed Dec 2023 - PresentAmsterdam• Spearheaded the inception of Hamster at Work B.V., an innovative platform dedicated to promoting understanding of the brain's impact on weight management.• Championed a corporate vitality program aimed at enhancing employee wellness and productivity.• Visit our initiative at https://hausofhamster.com/ to explore our unique approach to health empowerment.
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Bram ConsultancySelf-Employed Oct 2020 - PresentAmsterdam• Led consultancy projects beyond Nike, driving process optimization, growth acceleration, and operational efficiency improvements in diverse sectors, notably social health in collaboration with the Ministry of Health, Welfare and Sport.• Key player in developing and implementing innovative growth strategies that resulted in significant enhancements in performance metrics.
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Manager Assortment Planning Men’S, Emea Value StoresNike Nov 2023 - Present• Spearheaded Men's assortment and business planning for over 200 NVS Value stores across EMEA, steering a $0.5 billion portfolio.• Achieved a robust Men's FY23-24 Revenue CAGR of +15%.• Managed and synchronized cross-gender Nike Value Stores operations, leading a team of 4 to maximize inventory efficacy and sales growth.• Directed weekly assortment and pricing strategies across all categories, enhancing overall business performance.• Pioneered Test & Learn initiatives, significantly increasing profitability and conversion rates, with notable successes in Fleece and Jordan categories, yielding revenue surges of +60% and +80% YoY, respectively.
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Interim Manager Space Planning, Emea Value StoresNike Dec 2022 - Oct 2023Hilversum, North Holland, Netherlands• Spearheaded optimization of Nike Value retail spaces, enhancing consumer experience and maximizing profitability.• Drove strategic initiatives, including the integration of Online to Offline setups, to elevate in-store opportunities.• Led a dynamic team of 2 full-time employees, overseeing new store openings, refits, and the rollout of the premium Unite concept.• Conducted comprehensive post-opening evaluations to ensure continuous improvement and success.• Collaborated closely with Store Design, Store Construction, and Real Estate departments to align cross-functional objectives.
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Sr. Assortment Planner, Emea Value StoresNike Jul 2021 - Nov 2022Netherlands• Strategically developed and executed initiatives in line with Nike Retail's vision, driving the Men's Lifestyle & Jordan business towards achieving targeted sales, margin, inventory, and markdown goals within a $500M+ annual budget.• Achieved a notable Compound Annual Growth Rate (CAGR) of +12% in Men's FY21-22 Revenue.• Spearheaded the Stock & Sales plan project, optimizing inventory management and flow, resulting in improved margins cross-gender.
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Interim Sales Account Manager, Intersport UkNike Jan 2021 - Jun 2021Hilversum, North Holland, Netherlands• Spearheaded the integration of the NL & UK regions to establish a unified, efficient digital platform, enhancing performance in two key markets.• Negotiated new trade terms to secure favorable conditions and strengthen market position.• Led a dynamic team of 3 FTEs, steering the forward-thinking Nike Intersport strategy, category management, and store & profitability optimization.• Fostered cross-functional collaboration with Marketing, Operations, and Finance departments to drive cohesive business growth.
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Strategic Sales/Merchandising Account Executive, Intersport Northern EuropeNike Jan 2018 - Dec 2020• Crafted and executed a forward-thinking strategy for Intersport & Nike, pioneering the marketplace of the future with a focus on the 'One Digital Brand' initiative.• Achieved a robust Compound Annual Growth Rate (CAGR) of over 10% over three years.• Expertly negotiated new trade terms to foster mutually beneficial partnerships.• Streamlined operations by implementing a centralized buying process, enhancing efficiency, reducing costs, and optimizing order book management for both Nike and Intersport partners.
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Business Insights Manager, Emea FootballNike Sep 2015 - Dec 2017• Served as a strategic advisor to the FTB Sales Leadership team, steering commercial strategies and spearheading business transformations to fuel profitable growth across diverse consumer and business segments.• Crafted and implemented detailed Supply & Demand Dashboards for sales teams, optimizing inventory targeting, enhancing sell-through rates, and fostering new inventory expansion.• Spearheaded the development of the Market & Market Share Dashboard, empowering sales teams with precise targeting capabilities through demographic, geographic, and price segmentation analysis.
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Category Business Analyst, Northern EuropeNike Feb 2014 - Aug 2015• Spearheaded commercial strategy and business transformation initiatives as a trusted advisor to Category Sales Leadership, catalyzing profitable growth across diverse consumer and business segments.
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Launch Coordinator, Northern EuropeNike Feb 2013 - Jan 2014Hilversum• Spearheaded successful product launches across diverse categories within the EMEA market, ensuring seamless coordination and timely delivery to meet customer demands.
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Assistant Account ManagerReefman Distri Groep Nov 2011 - Jan 2013Apeldoorn Area, Netherlands
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Project CoordinatorEdg Media Nov 2010 - Oct 2011 -
Congress EmployeeEdg Media Nov 2009 - Oct 2010
Bram Lammers Skills
Frequently Asked Questions about Bram Lammers
What company does Bram Lammers work for?
Bram Lammers works for Nike
What is Bram Lammers's role at the current company?
Bram Lammers's current role is Manager Assortment Planning Kids, EMEA Value Stores.
What is Bram Lammers's email address?
Bram Lammers's email address is la****@****ail.com
What schools did Bram Lammers attend?
Bram Lammers attended Saxion University Of Applied Sciences, Saxion, Saxion.
What skills is Bram Lammers known for?
Bram Lammers has skills like Banquets, Business Analysis, Business Strategy, Coaching, Event Management, Front Office, Hospitality, Hospitality Management, Marketing Communications, Microsoft Excel, Microsoft Office, Restaurants.
Who are Bram Lammers's colleagues?
Bram Lammers's colleagues are Mousumi Solanki, Mikael Rizvi, Jeren Ruiz, Mohammad Ashfaq Kotekar, Matheus Maximo, Georgios Fotaras, Kristi Pitner.
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Bram Lammers
Branding | Creatief Strateeg | @ Byron Bureau Voor Branding | Msc Commerciële CommunicatieNijmegen -
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