Working on launching a new brand:
- Migrating the rigid Wordpress site to a dynamic Shopify webshop (design, pages, content, apps, tracking).- Crafting a brand identity and awareness campaign, with a team of freelancers.- Producing photo and video content for all campaigns, same team.- Connecting with Media Buyers and executing an online/offline campaign in NRC.- Crafting posts and running the social channels.- Setting up, running and evaluating GADS and Meta Ads campaigns with a team of freelancers.- Sending out PR and receiving organic articles in e.g. Parool, Volkskrant Magazine and other media platforms.- Ensuring offline presence by arranging VtWonen fair 2023 & 2024 participation from beginning to end.

Traineeship fixated on developing capabilities concerning SEO and Content Marketing, doing so by working for different clients across diverse industries. My activities within this traineeship were mostly SEO related.Activities:- Working on the job (70%): creating and optimizing consumer centric content, building authority trough linkbuilding (e.g. PR, Partnerships), reviewing site structures and linking.- Self development (30%): following training sessions (SEO, CM, SEA, CRO, E-Com and more), organic growth assignments, building client performance reports. Understanding of tooling: Google Analytics, Google Search Console, Google Data Studio, Google Sheets, Ahrefs, Screaming Frog.

Representing the brand Red Bull at various retailers and business fairs throughout the Netherlands.- Delivering and setting up Point Of Sale promotions - Price and in-store brand representation checkups- Realising new category layout

Representative of the entire package of Pre-Master exam courses given by Capita Selecta. - Performed as a (stand by) tutor for multiple courses given throughout the year- Created and planned exam courses for various groups of students- Hired and monitored student tutors- Controlled the process of new or updated course content being made

Representative of all promotional activities within the city of Groningen.- Monitored a group of 30 promotional workers - Hired and guided new employees- Planned and created promotional activities to reach new or existing customers- Took care of feedback and payment acceptance of all promotional workers

An intensive Honors Program for students to discover and develop their entrepreneurial skills by trying to start an own company. In about 6 months, experienced entrepreneurs will inspire & guide you through the program. With a focus on three critical areas for becoming a successful entrepreneur: personal development, story telling and tooling (Lean Startup method).

Member of a group organising a three-day event with numerous activities, including cultural activities coordinated for charity.