- Directed user experience design on 3 free-to-play mobile titles with over 10M downloads.- Led the creation of design guidelines, components, and documentation to ensure a consistent and intuitive user experience across all game features.- Translated game design specifications into visually intuitive and digestible player experiences through the creation of wireframes, userflows, and detailed UX documentation.- Presented all UI/UX material to internal design, engineering, and product teams, along with key internal stakeholders and external IP holders.- Resolved in-engine UI challenges and implemented UI features, animations, particles, and shaders within Unity.- Managed UI/UX project priorities and collaborated with production and leadership teams to create standardized design and handoff practices.- Provided feedback and mentorship to UI/UX team members to drive a collaborative and creative work environment.

- Created engaging wireframes and interactive prototypes to inform design direction and strategy throughout the production of 2 new mobile titles.- Provided UX documentation and UI style guidance to the international development team for all game systems and interactions.- Worked in Unity to implement high quality UI prefabs, bug fixes, and an engaging player experience.- Led efforts for user focused design with both in-person and virtual testing.

My Role Included:Conducted and analysed market research to inform design direction and strategy.Built software wireframes and prototypes to evaluate UX approach.Planned and coordinated recruitment of new employees.Represented the company at E3 consumer show.Developed marketing material including web design, video creation, and animation.

My role included:Created an effective learning environment and education strategy for all team membersOrganised and facilitated training sessions through direct planning and implementationPresented current ideas of entrepreneurship and business strategy in a clear and concise mannerWorked effectively within a team environment to produce results and meet deadlinesTeam Equilibrium is a learning organisation consisting of 15 entrepreneurs from the Business Team Entrepreneurship programme. Our team company umbrellas start-ups ranging from the healthy food and music sectors to fitness and education.

My role included:Ensured clear interdepartmental communication to clarify issues in game developmentCreated feedback reports to the development team to aid in solving key issues Aided the alignment of the day to day direction of the art team with the development strategyDocumented and performed test plans to efficiently identify issues Magic Fuel Games are focused on developing games that capture and ignite the imagination of players