Bram Van Hulsen Email and Phone Number
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Accomplished Business Leader with over 20 years experience within the B2B Food ingredients, Flavors, Colors, Aroma Chemicals, Human and Animal Nutrition ingredients industry. Thorough understanding of supplying to Food & Beverage, Culinary, Private label, Foodservice, and Animal Nutrition manufacturers and retailers having played a key role in delivering results for several business divisions both Globally, in Europe, APAC and in Australia/NZ. Successful track record in managing P&L responsibility and accountability for the leadership of commercial, marketing, innovation, product, operational & supply chain, financial, and administrative aspects of businesses.Instrumental in developing winning strategies that led to significant business growth as well as driving efficiencies in international matrix organisations. Adept at acting with speed, energy, drive and takes initiative, with analytical and logical approach to solving complex problems.Strong manager with good interpersonal skills in multicultural settings. Team builder with ability to develop high-performance culture, identify initiatives, develop strategy and drive initiatives through to completion.
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Managing Director Nutrition Australia And New ZealandAdmSydney, Nsw, Au -
Managing Director Nutrition Australia & New ZealandAdm Jan 2024 - PresentChicago, Il, Us• In addition to the Commercialization APAC Role, from Jan 2024 again also overall responsible for ADM's Flavors, Specialty Food and Animal Nutrition ingredients business in ANZ, which imports, distributes and sells a cluster of ingredients including the Wild portfolio of Flavours, Colors, Lecithin, Soy Proteins, Soluble Fibers (Fibersol) among others• Manage sub-regional performance with revenues; drive mid to long term business strategy, CAPEX requirements, and market & industry/marketing initiative implementation.• Lead team of >45 professionals in the Sydney, Melbourne and Auckland offices, which comprises of Supply Chain and Customer service, Sales Management, Marketing, Regulatory, Flavour Creation, portfolio and compounding, and beverage, and food application
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Vice President Commercialization Nutrition ApacAdm Jan 2023 - PresentChicago, Il, Us• Drive the strategic Commercial development and execution of the APAC external supply Footprint for the Nutrition’s products through the network of existing ~30 and potential new Strategic supply partners including OEM’s, Co-manufacturing and toll-manufacturing partners in the region. • In 2023, support Commercial Excellence for the Human Nutrition APAC business which focuses on bringing the best out of the APAC sales organization of ~65 persons through driving the standardization of specific sales activities including Opportunity Pipeline and customer visit management, as well as driving the initiatives towards growing the customer base, focusing on those customers that matter, distributors, and improving pricing mechanisms for the teams
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President, Global ColorsAdm Apr 2021 - Dec 2022Chicago, Il, Us• Overall responsible for driving the growth Strategy of ADM’s Global Color business, which produces through 5 factories in Europe and the USA our unique "Colors from Nature" portfolio of products to the Beverage, Confectionery, Dairy, (Alternative) Meat, Foodservice and Retail producers.• Accountability for the Global P&L and Operating profit. Through the matrix organisation leading the Sales implementation, the Color Marketing, the Color Application teams in the various regions, the Color science & Technology initiatives, the Color Procurement organisation as well as driving the inorganic growth business strategy through the organisation.• From Q3 2021 also driving the strategy for the newly set-up Product Platform for Taste Modifiers which are our flavor technologies around Sweet, Masking, Mouthfeel, enhancement and Salt.
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President Human Nutrition/Flavors EmeaiAdm Nov 2019 - Apr 2021Chicago, Il, Us• Overall responsible for ADM’s Human Nutrition - Flavors business in EMEAI, which produces through 8 factories in Europe - Flavor ingredients and Systems, Colors, Fruit Preparations, Sweeteners, and Extracts to the Beverage, Confectionery, Dairy, (Alternative) Meat, Foodservice and Retail producers.• Accountability for the Regional P&L and Operating profit; drive mid to long term business strategy, CAPEX requirements, and market & industry initiative implementation.• Lead organisation of approximately 2000 employees through the Management team of 14 direct and indirect reporting department heads which comprised of Sales, Market Segment heads, Marketing, Innovation, Operations, Supply Chain, Finance, Regulatory, and HR.• Role changed from President Human Nutrition to Flavors in March 2020 due to Global split of BU. Maintained direct Management of the overall Human Nutrition EMEAI sales organisation with >150 Account Managers and ~100 Inside Sales/Sales support.
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Managing Director Nutrition Australia And New ZealandAdm Mar 2015 - Oct 2019Chicago, Il, Us• Overall responsible for ADM Specialty Food and Animal Nutrition ingredients business in ANZ, which imports, distributes and sells a cluster of ingredients including the Wild portfolio of Flavours, Lecithin, Soy Proteins, Soluble Fibers (Fibersol), and Lysine Amino Acids.• Manage P&L of business unit with revenues; drive mid to long term business strategy, CAPEX requirements, and market & industry/marketing initiative implementation.• Lead team of >35 professionals in the Sydney, Melbourne and Auckland offices, which comprises of Supply Chain and Customer service, Sales Management, Marketing, Regulatory, Flavour Creation, portfolio and compounding, and beverage, and food application.• Role title was changed from Commercial Director ANZ to Managing Director ANZ in May 2016
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Global Product Line Leader Fibers And ExtractsDupont Danisco Jan 2012 - Dec 2014Wilmington, De, Us• Overall responsible for global sub business unit compromising of a cluster of Fibres & Functional Extracts namely: Litesse Polydextrose, Rare Sugars, Betaine, Xylose, Vitamin K2, and Pinvita Phytosterols.• Manage P&L of business unit with revenues in excess of several hundred million USD; drive mid to long term business strategy, CAPEX requirements, and market & industry/marketing initiative implementation.• Lead team of 10 global and regional product managers (Japan, China, Singapore, Europe, North-America and South-America) to drive performance of product portfolio through Sales and other related organisations in the various regions.• Oversee pricing and Marketing strategies for product portfolio globally; study competitive products and substitutes; utilise quantitative approach (Profit Mapping) to pricing including assignable contribution optimisation.• Drive new customer pipeline developments, new product launches and new Nutritional science initiatives to support the strategy of the portfolio through management of NPV led Product Commercialisation framework. -
Regional Divisional Director Bioactives ApacDupont Danisco May 2009 - Dec 2011Wilmington, De, Us• Drove all aspects of BioActives Division with annual revenues in excess of several hundred million USD across APAC; product portfolio included Fibers, Polyols, Crystalline Fructose, Yoghurt, Cheese and Probiotic Cultures, Vitamin K2, Phytosterols, Polyphenol, rare sugars among others• Led team of 14 regional product managers in Japan, China, Singapore and Australia to drive execution & performance of the product portfolio through Sales and other related organisations in the region• Provided business development support, execution of new product introductions, overall marketing, technical product support, regulatory advisory and scientific support• Led coordination of “Yogurt cultures” innovation activities in region and production strategies for Probiotics Dietary Supplements and Xylitol factories in China• Actively monitored sales figures and collected feedback from customers on long term growth plans and future needs; utilised information to drive pipeline strategy. Maintained strong on-the-ground presence to understand customer needs and sales team concerns; installed processes to remove bottlenecks and quicken sales cycles for all involved parties
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H&N Mergers & Acquisitions Apac Representative (Concurrent Appointment)Dupont Danisco Aug 2008 - Dec 2009Wilmington, De, Us• Performed duties as M&A representative for Health & Nutrition (H&N) initiative for APAC in parallel to role as regional division director• Led scouting for new ingredients across the region which could potentially fit into Danisco globally; advised on expected market size, built NPV analysis and estimated potential profit margins• Director of Gracelinc Ltd. in New Zealand (Oat Beta glucan), an investment of Danisco; oversaw closure of company after poor results stemming from Nutritional science results of the product.
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Regional Director Sweeteners Apac SouthDupont Danisco Oct 2002 - May 2009Wilmington, De, Us• Drove sales & marketing, technical support and distribution management for Danisco Sweeteners Division with revenues in excess of 15 million USD Lead team of 2 technical specialist, 2 sales persons and portfolio of distributors across the various countries in the region.
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National Sales Manager Food Ingredients AustraliaDupont Danisco Oct 2000 - Sep 2002Wilmington, De, Us• Led team of 4 account managers and 4 sales coordinators to drive sales and marketing of Danisco portfolio of Emulsifiers, Flavours, Textural ingredients (LBG, Pectin, Carrageenan, Alginates), Functional systems (Hydrocolloid blends), Enzymes, Specialties (Cultures and Media), and the CPKelco Agency of Xanthan and Gellan• Full P&L responsibility for business unit
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Area Sales Manager Food IngredientsFrieslandcampina - Dmv International Sep 1997 - Sep 2000Amersfoort, Nl -
European Sales ManagerPhilips Sep 1997 - Sep 1998Amsterdam, Noord-Holland, Nl -
Trainee RotationIbm Philippines & Philips Electronics Jul 1995 - Aug 1997
Bram Van Hulsen Skills
Bram Van Hulsen Education Details
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ImdOrchestrating Winning Performance -
InseadBuilding The Business; Strategies For Asia Pacific
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Vrije Universiteit Amsterdam (Vu Amsterdam)Business Economics
Frequently Asked Questions about Bram Van Hulsen
What company does Bram Van Hulsen work for?
Bram Van Hulsen works for Adm
What is Bram Van Hulsen's role at the current company?
Bram Van Hulsen's current role is Managing Director Nutrition Australia and New Zealand.
What is Bram Van Hulsen's email address?
Bram Van Hulsen's email address is br****@****sco.com
What schools did Bram Van Hulsen attend?
Bram Van Hulsen attended Imd, Insead, Vrije Universiteit Amsterdam (Vu Amsterdam).
What skills is Bram Van Hulsen known for?
Bram Van Hulsen has skills like Ingredients, Business Development, Leadership, Dairy, Food, Business Strategy, Strategy, Product Development, Product Management, Team Management, Management, Food Industry.
Who are Bram Van Hulsen's colleagues?
Bram Van Hulsen's colleagues are Nguyen Thi Thuy Oanh, Tihomir Trifonov, William Heutmaker, Cristhian Colman, Mariana Gdikian, Marcela Pacheco, Christopher Miller.
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