Developing and managing creative concepts and projects within the gaming, esports, and sports sectors. Coordinating campaigns, events, and collaborations, with a focus on brand development, fan engagement, and content creation

✧ 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Developing game-related marketing campaigns and strategies.✧ 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞: Translates customer inquiries into creative solutions, connecting brands with gamers.✧ 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Taking the lead in campaigns from strategy to execution and coordination of activities (A-Z), while also getting hands-on.✧ 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Executing project management like a boss battle, ensuring all parties are informed timely, accurately, and comprehensively.✧ 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Expanding VCTRY's customer relationships, reputation, and brand awareness and identifying new commercial opportunities and turning them into victories.𝐊𝐞𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬: JBL Quantum, Aiki Noodles and Pro League

✧ 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Primary contact for all Next Gen-related matters, driving the development and execution of an ambitious project for all fans between 0 - 21 years old.✧ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Developed a detailed Next Gen strategy and action plan for the next 5 years.✧ 𝐓𝐞𝐚𝐦 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Overseeing and coordinating the Esports Team and Genkids Team.✧ 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬: Worked with the Commercial department to create an interesting proposition for commercial partners and develop and activate partnerships to support the Next Gen project.

✧ 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Primary contact for all Esports-related matters, driving the development and execution of an ambitious multi-year project.✧ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Developed a detailed esports strategy and action plan and adjusted the business plan as the project evolved.✧ 𝐓𝐞𝐚𝐦 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Overseeing and coordinating the Esports Team in EAFC, League of Legends and Counter-Strike.✧ 𝐄𝐯𝐞𝐧𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Planned and executed all Esports events, including international tournament participation, local events in the Esports Arena, and external events.✧ 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: Led all Esports communication efforts by creating and implementing a content strategy and plan, including copywriting and posting.✧ 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬: Worked with the Commercial department to attract commercial partners and develop and activate partnerships to support the Esports initiative.

✧ 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Primary contact for all PSV Esports and DGM Events-related matters, fulfilling a key role within the start-up phase of PSV esports and managing all event operations.✧ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Developed a detailed strategy for PSV Esports, the KNVB E-Talents Cup, and a growth plan for our events activities. ✧ 𝐓𝐞𝐚𝐦 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Overseeing and coordinating the Esports team of PSV and the event team of students and interns.✧ 𝐄𝐯𝐞𝐧𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Planned and executed all gaming events, including EsportsX, 300 local events per year, and tailor-made business events.✧ 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: Led all PSV Esports communication channels by creating and implementing a content strategy, including copywriting, editing and posting.

Organizing and supervising esports/gaming events at football clubs & professional football organizations.

Graduate Intern at AFC Ajax in the Fan Relations department. Research: Improving the Customer Journey for the tourist platform Visitajax.com. Collaborative activities: Visitajax.com & Ajax eSports.

Executing various activations for Adidas & Reebok during events:- Ajax Fan Day- Visual Merchandise Support- In-store Activations