Bram M. Email & Phone Number

Pasadena, California, United States

Los Angeles, California, United States

Drive the overarching performance marketing strategy for GoFundMe, with a focus on deepening brand trust, increasing product engagement, and acquiring new users.Serve as the paid media thought leader; establish and document best practices for global marketing, communications, and product teams.Partner with engineering team to drive the implementation of technical SEO recommendationsLead relationships with external partners, agencies and contractors.

Anaheim, California, United States

• Devise, develop and manage execution of digital direct marketing strategies and budgets for North America• Plan, implement and monitor marketing campaigns and other digital activity to further generate leads and sales • Development, recruitment and day-to-day management of in-house digital marketing team• Oversee and manage all paid media (SEM, Paid Social and Display Advertising) • Own, manage, and grow digital channel strategies and supplier relationships

Anaheim, Ca

• Awarded the Chairman's Award for proposing the formation of the TTC Digital Alliance team, an in-house department to centralize digital marketing efforts• Created campaigns to acquire visitors to Contiki.com for SEM, display, paid social, video, content marketing• Developed and documented detailed online advertising recommendations• Monitored and implemented best practices in SEM• Daily management, including optimization, bid management, keyword research and benchmarking of Google and other ad campaigns• Provide strategic thinking and leadership across a number of channels • During tenure, saw increases in leads and passengers for the U.S. region while improving efficiencies across core digital channels• Promoted to The Travel Corporation's Digital Alliance/Digital Acquisition team

Carson, Ca

Managed paid search, display advertising, and SEO efforts for a leading top 200-internet retailer in the educational sector. Revamped SEM program resulting in paid media revenue up 61% and orders up 67% YoY. Worked to prepare transition of legacy website into a new ecommerce platform.

San Dimas, Ca

As a Campaign Manager, I performed the following:• Paid search campaign management• Keyword discovery and optimization• Bid optimization• Weekly reporting and web analytics monitoring• Integrated marketing initiatives (SEO, display, social media, content marketing)• User intent retargeting• Landing page optimization• Close communication with clients regarding campaign performance• Optimized Product Listing Ads (PLAs) inside Google’s Merchant CenterAs a Search Engine Optimization Analyst, I perform in-depth research and analysis to help WebMetro's clients dominate organic search results. • Keyword analysis • On-page and off-page optimizations• Keyword research and Latent Semantic Indexing (LSI) Table creation• Google Analytics, Webmaster Tools monitoring/analysis• Strategic linking development/Blogger outreach campaign• Content marketing• HTML and CMS implementation of proposed changes• Regional and local campaign optimizations• Social media optimization and mobile pages optimization• Experience with SEO third party tools such as Majestic SEO, SEOmoz, Raven Tools, Bright Edge, SEM Rush, Conductor Searchlight• SEO reporting • Competitive research, prospective client analysis• Canonical tags and server re-directs implementation• Client communications - project management

In charge of making daily cash/check deposits to the bank. Reconciled various income summaries for different vendors on the campus of CSUF.

Web editor in charge of updating the NFL’s official fantasy football game site with news and analysis from in-house columnists as well as various fantasy sites (RotoExperts.com). Duties include copy editing content, creating multiple web centerpieces for landing pages, and constant communication with the news department regarding breaking news and analysis. Coordinates headlines and spotlight re-directs to boost traffic and overall fan interaction.

Compiled local scores agates, covered high school football games. Contributor to hsgametime.com

B.A., Communications

Activities and Societies: Newspaper Editor, AAPI Association, Asian-American Journalists Association

Diploma

Activities and Societies: National Honors Society, California Scholarship Federation, Yearbook Editor, Student Newspaper Staff Writer