Bram Van Berkel Email and Phone Number
Limassol, Limassol, CY
Bram Van Berkel's Location
Limassol Municipality, Limassol, Cyprus, Cyprus
Bram Van Berkel's Contact Details
Bram Van Berkel work email
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Bram Van Berkel personal email
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Bram Van Berkel phone numbers
About Bram Van Berkel
I come from a varied background in Hotels: from independent properties and regional groups to chains and from operational roles to commercial roles. Epitome of my career in hospitality was when I held the reigns of the Commercial HQ of Dutch hotel group Amrâth Hotels.Following Amrâth, I spent 9 years at TravelClick (acquired by Amadeus in 2018) where I was a product expert/sales consultant on products in the Distribution, E-Commerce and Online Marketing domains. During my time there, I consulted hotels across EMEA, LATAM and ASPAC regions on creating a more profitable and sustainable business mix.In 2022 I joined Juyo Analytics to lead the commercial growth of the company as Chief Commercial Officer.
Bram Van Berkel's Current Company Details
Juyo Analytics
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Chief Commercial Officer (CCO)
Limassol, Limassol, CY
- Website:
- juyoanalytics.com
- Employees:
- 18
Bram Van Berkel Work Experience Details
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Chief Commercial Officer (Cco)Juyo AnalyticsLimassol, Limassol, Cy
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Chief Commercial OfficerJuyo Analytics Aug 2022 - PresentBrussels, Brussels Region, BeGet to know Juyo in this excerpt from a recent interview:🛠️ **Skills?** Oh there's plenty there, I'm usually a bit more humble but since you asked: I'm focused purely on supporting the success of Hotels. I can connect the dots between various internal and external systems like a pro, including for example PMS, RMS, rateshoppers, benchmarking tools and more. I visualise it all!Customizable dashboards? Check. Drag-and-drop functionality? Double check. Full drill-down to profit contribution? Triple check. And let's not forget about my Superman Calendar that lets you manipulate time dimensions like you're in a sci-fi movie.📊 **Analytics?** That's my jam. Whether it's Room Type analytics, Net Revenue analytics, or even deep Company analytics placed within context, I've got visualisations for that. And hey, if you're looking to dive deep into distribution costs, I've got you covered from commission costs to marketing fees and even commercial payroll.🤝 **Collaboration?** Absolutely. I believe in the power of teamwork and open communication. After all, data is only as good as the insights you can share, right?🌍 **Global Mindset?** You bet. I've got my eyes set on the bigger picture, always looking for ways to innovate and adapt in an ever-changing landscape. I connect data-dots all around the globe.🎯 **What's Next?** I'm on a mission to make data less daunting and more actionable for hotels around everywhere. With my upcoming upgrades including Hotel Finance Analytics, F&B Analytics and my custom visualisation designer it's just a matter of time until we reach the doorstep of your hotel. So, if you're as passionate about data as I am, let's connect and make some magic happen!
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Guest LecturerBreda University Of Applied Sciences Nov 2018 - Nov 2022Breda, Noord-Brabant, NlI deliver guest lectures on Online Advertising, Distribution and Technology Acquisition in hospitality to students studying a Demand Generation minor at the Academy of Hotel Management of BUAS. Each group usually has 15-20 students in their final year. During the Covid pandemic the lectures were conducted virtually. -
Director Of Field Marketing - Digital MediaAmadeus Mar 2016 - Jun 2022Madrid, Es*Amadeus acquired TravelClick in 2018, I was transitioned from TravelClick to AmadeusSales Specialist and Field Marketing role owning the New Sales goal of the Digital Media products within TravelClick/Amadeus Hospitality. These products together comprised almost 25% of the International Division’s New Sales production in 2019. In 2020 I carried an annual goal of $10M+ (for 2021 it was adjusted down due to the pandemic). 2021 New Sales performance 244% of goal, awarded for being the best performing Sales Specialist of the year.Focus on larger deals ($100K+) including enterprise level deals worth single-digit millions. Executing the field marketing strategy for the International Division including training, promotions, lead generation and content creation.Core activities: Run full sales cycle with Directors of Sales. Consulting clients (hotel management and owners) on commercial strategy. Speaking at seminars, conferences and (virtual) events on a variety of commercial hospitality-related topics. Product training for 50-head count salesforce plus other internal roles.> 2022 Best performing Sales Specialist at Amadeus Hospitality (244% to goal in 2021)> 2019 President’s Club Award winner for outstanding sales (161% to goal)> Closed largest New Sales deals of the year in International Division in ’18, ‘20 and '21> Grew New Sales in Mexico-Caribbean region by 100%+ every year over 5 years including pandemic years 2020-2021 (‘17-'21) -
Director Of E-Commerce & Online MarketingAmadeus Sep 2013 - Mar 2016Madrid, EsSupported the sales team of TravelClick (acquired by Amadeus in 2018) in Europe in selling Distribution and Online Marketing products and services. Strategic approach across Website Design, SEO, Video Creation and Distribution, Digital Media, CRS, (integrated) Channel Management, PMS Connectivity, Internet Booking Engines, Metasearch, GDS and Consortia.> Training of all new-hire Sales Directors on Internet Marketing Services> Successfully launched Video Solutions-product in Europe following company acquisition, also re-launched Digital Media products with new set-up and branding> Achieved 112% of New Sales goal during first full year on the job> Closed largest New deal in the company in ‘14, worth over $3M
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Commercial Operations ManagerAmrâth Hôtels Sep 2012 - Sep 2013Heerlen, Limburg, NlPrivately owned chain of 16 Dutch 3-, 4- and 5-star hotels – totaling 1,300+ rooms in various markets.With focus on sustainable long term revenue growth of the hotels I hired and led a team of experienced professionals. We provided our hotels with support, training, (infra)structure and assisted in developing strategies in the broad commercial fields of Revenue & Distribution Management, Marketing and Sales.During the 12 months I was in charge we grew monthly revenues from our own website by 25% YOY and helped turn the chain from steady decline in room revenues to monthly increases of over 15% YOY in the summer of 2013. -
Group Revenue & Distribution ManagerAmrâth Hôtels Feb 2011 - Aug 2012Heerlen, Limburg, Nlwww.amrathhotels.nl - Privately owned chain of 16 3-, 4- and 5-star hotels in The Netherlands.- Providing Revenue & Distribution advice and support to General Managers and Revenue Managers of our hotels- Advising and deciding with the owner of Amrâth Hôtels on commercial tactics and strategies- Maintaining and checking systems, rate/availability parity and content- Implementation and training of new and existing systems- Analysing supply/demand in our markets, analysing inventory and performance, advising on rates and rate strategies- Analysing performance of distribution channels and setting up future strategies accordingly- Offering new distribution opportunities to hotels- Building relationships with OTA's, suppliers and other partners, contract negotiation- Coordination online marketing efforts (PPC, SEO, Social Media)Focus on optimised profits for the chain in the long run. Replaced Director of Revenue and Distribution during temporary leave (5 months).
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AssessorBreda University Of Applied Sciences Feb 2008 - Aug 2013Breda, Noord-Brabant, NlAssessing students' competencies in an objective way to judge whether they are well enough on track to continue their studies and progress to the next year.- Analysing their self-reflection reports- Conducting a competency-based interview- Judging the students' performance and providing constructive feedback- Reporting to the board of examinersI have assessed over 130 students over the years.
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Conference & Events ExecutiveHilton Amsterdam Oct 2009 - Jan 2011Amsterdam, Noord Holland, Nlamsterdam.hilton.com - 5* Deluxe hotel in the centre of Amsterdam, 271 rooms and banquet facilities for up to 1,500 guests. Main focus on business and MICE segments.I was responsible for the sales and organisation processes of meetings and events within the Business Development office.- Responding to leads/requests- Determining client needs and objectives- Analysing BOB and demand in order to offer suitable rates and product- Creating relevant proposals- (Up)Selling meeting and event products- Negotiating contracts and closing sales- Organising events with client. Communication and handover to other departments ensuring perfect set-up and execution of events.Events of up to €250k/250 guests, international clients from all industries (including pharmaceutical, IT, charity and agencies). I achieved 98-99% Hilton mystery shopper scores. -
Guest Services CoordinatorHilton Amsterdam Jul 2008 - Sep 2009Amsterdam, Noord Holland, Nl- Supervising Front Desk, Concierge and Executive Lounge operations during shifts to a consistently high standard- Act as Duty Manager/Management Representative during absence of management- Calamity/crisis management- Ensuring the team has up to date knowledge of hotel products, services and pricing along with any special promotional offers- Managing VIP-experience for designated guests- Monitoring the appearance, standards and performance of Team Members with an emphasis on training and team work- Maximising revenues through up selling and marketing programmes- Dealing with guest queries and any complaints promptly and efficiently- Maintaining the professional appearance of the Front Desk with a focus on hospitality and guest serviceI implemented my personally designed programme "RevMAX! Overhaul", resulting in 100%+ increase of upsell revenues compared to the year before similar to my efforts at Hilton Cairns.
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Management Assistant/ Floormanager (Interim)Studio Tilburg Feb 2008 - Jul 2008www.studio-tilburg.nl - (Pre-)opening of 250 seat Bar-RestaurantHired for a limited period to support the opening. Setting up SOP's, dealing with suppliers, coordinating hiring of new team, developing and giving training to new hires, purchasing, menu engineering. After opening (21st April 2008): Floor Manager.
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F&B Supervisor (Interim)Rbc Roosendaal Aug 2007 - Jan 2008Hired on interim basis to assist in reorganising F&B Sales and Operations in this 5,000-seat stadium with medium-large banquet/meeting facilities.
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Assistant Revenue ManagerHilton Cairns Aug 2006 - May 2007cairns.hilton.com - 264 room 5-star hotel with conference facilities for up to 500 guests. Tropical gateway to Australia and the Great Barrier Reef.Intern position to learn the principles and applications of Revenue Management in a major hotel chain following an initial internship that covered all departments of the hotel.
Bram Van Berkel Skills
Hotels
Revenue Analysis
Hospitality Industry
Hospitality
Online Marketing
Marketing
Sales
Yield Management
Contract Negotiation
Marketing Strategy
Food And Beverage
Data Analysis
Pricing
Crm
Statistics
Social Media Marketing
Revenue Management
Customer Service
Distribution Strategies
Customer Satisfaction
Hotel Management
Pricing Strategy
Hospitality Management
Customer Relationship Management
Bram Van Berkel Education Details
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Cornell UniversityHospitality Management (Ecornell) -
Breda University Of Applied SciencesInternational Hotel Management
Frequently Asked Questions about Bram Van Berkel
What company does Bram Van Berkel work for?
Bram Van Berkel works for Juyo Analytics
What is Bram Van Berkel's role at the current company?
Bram Van Berkel's current role is Chief Commercial Officer (CCO).
What is Bram Van Berkel's email address?
Bram Van Berkel's email address is b.****@****els.com
What is Bram Van Berkel's direct phone number?
Bram Van Berkel's direct phone number is +1 847-585*****
What schools did Bram Van Berkel attend?
Bram Van Berkel attended Cornell University, Breda University Of Applied Sciences.
What are some of Bram Van Berkel's interests?
Bram Van Berkel has interest in Crm, Self Development, Guest Service/experience Concepts, Imagineering, Hotel Distribution, Managerial And Personal, Revenue Management, Marketing Technologies.
What skills is Bram Van Berkel known for?
Bram Van Berkel has skills like Hotels, Revenue Analysis, Hospitality Industry, Hospitality, Online Marketing, Marketing, Sales, Yield Management, Contract Negotiation, Marketing Strategy, Food And Beverage, Data Analysis.
Who are Bram Van Berkel's colleagues?
Bram Van Berkel's colleagues are Lucia A. R., Diana Tincu, Nikolaos Karivalis, Yo Fo, Karin Van Rhee, Kristi Gusho, Andra Buzila.
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