VEMIC provides a comprehensive set of services, including:1. Real-time decisioning: VEMIC leverages the capabilities of Pega CDH to enable organizations to make timely and effective decisions based on real-time data. This ensures that businesses can respond swiftly to changing circumstances, be more relevant to their customer and create more personal experiences.2. Predictive modeling: VEMIC specializes in developing advanced predictive models that utilize cutting-edge algorithms and machine learning techniques. These models enable businesses to forecast future trends, behaviors, and outcomes, empowering them to make proactive and strategic decisions.3. Customer Value Management: VEMIC offers expertise in customer value management, helping businesses optimize customer relationships and maximize their lifetime value. By analyzing customer data and implementing tailored strategies, VEMIC helps organizations enhance customer satisfaction, loyalty, and profitability.

During my time at Rabobank, I was actively involved in developing Pega Customer Decision Hub (CDH). With a particular focus on the Inbound and Outbound call center operations, I worked closely with teams to optimize performance and deliver exceptional customer service. Additionally, I had the opportunity to contribute to the development of Pega 1:1 OPS Manager serving as an intermediary between the business and development teams.

Teamleader online marketing. Responsible for acquistion and publishing relevant articles (Journal of Marketing, Twinkle).

I worked on a number of projects in the field of database marketing and contact strategies.

Responsible for all Database Marketing & Market Research activities within De Lotto. Setting up Lifecycle program for Lotto subscribers & internet players.

Responsible for all Market Research activities at De Lotto. Implementing a tracking study & internetpanel.

Analysing marketing & sales data and setting up SAP Business Warehouse.

Market research for mid-size Dutch companies with an interested in marketing their products in the USA. Feasibility studies, Market research, Fact finding missions, Match making programs with distributors and agents, representation.