At AZ Lemonade Stand, Aioli Gourmet Burgers, and BLT Kitchens, we pride ourselves on delivering exceptional food experiences and innovative culinary concepts. Our brands are known for their creativity, quality, and customer-centric approach. We are seeking a dynamic and visionary Marketing and Creative Director to lead our marketing efforts and drive brand growth.Job Summary:The Marketing and Creative Director will be responsible for developing and executing comprehensive marketing strategies that enhance brand recognition, drive customer engagement, and increase sales across our diverse portfolio of brands. This role requires a blend of creativity, strategic thinking, and leadership skills to oversee all aspects of marketing, advertising, public relations, and creative content development.Strategic Marketing Planning:Develop and implement comprehensive marketing plans that align with business goals and drive brand growth.Conduct market research to identify trends, customer preferences, and competitive landscape.Brand Management:Oversee the development and consistent implementation of brand guidelines for AZ Lemonade Stand, Aioli Gourmet Burgers, and BLT Kitchens.Ensure brand messaging and visuals are cohesive across all channels.Creative Direction:Lead the creative process from concept to execution for all marketing materials, including digital campaigns, print advertising, social media content, and promotional materials.Collaborate with designers, writers, and other creative professionals to produce high-quality content.Digital Marketing:Develop and execute digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns.Analyze and report on the effectiveness of digital marketing efforts, using data to optimize campaigns.Public Relations and Communications:Manage public relations efforts to enhance brand visibility and reputation.Oversee the creation of press releases, media kits, and other PR materials.

Website: greyfeldesigns.comAbout Greyfel Designs:Greyfel Designs is a premier creative agency specializing in innovative design solutions and strategic branding services. Our team of experienced designers and marketing professionals is dedicated to transforming your vision into reality. We collaborate closely with our clients to deliver exceptional results that not only meet but exceed expectations.Our Services:Brand Identity Development:Crafting unique and compelling brand identities that resonate with your target audience.Logo design, brand guidelines, and visual identity systems.Web Design and Development:Creating stunning, user-friendly websites that enhance your online presence.Responsive design, e-commerce solutions, and content management systems.Graphic Design:Designing eye-catching marketing materials, from brochures and business cards to posters and flyers.High-quality print and digital designs tailored to your brand.Marketing Strategy:Developing comprehensive marketing strategies to boost your brand’s visibility and engagement.Social media management, SEO, and content marketing.Packaging Design:Innovative packaging solutions that make your products stand out on the shelves.Sustainable and visually appealing designs.Event Branding:Creating memorable branding experiences for events, trade shows, and exhibitions.Custom signage, banners, and promotional materials.

- Designed and ran point on creating both our Growlite website and relative landing pages. - Manage all digital ads including Facebook, Google and YouTube. - Manage all social media accounts for my brand. - Operate as the lead point of contact for any and all matters specific to GROWLITE, in addition push the other 3 brands where applicable- Build and maintain strong, long-lasting customer relationships with Distributors, Reps, Hydro Stores, Growers, house accounts and end users across all four regions.- Identify and grow opportunities within ALL the territories and collaborate with sales teams to ensure growth attainment- Be available for outside sales calls, conference calls, conventions and shows when necessary- Able to pitch the Barron and Growlite product on a multitude of levels ranging from end user up to owner/grower level- Understand the horticulture market and have a working knowledge of the current science and procedures within those facilities- Assist in the marketing efforts on Facebook and Instagram (admin)- Maintain and control all large jobs, grows and opportunities within our systems- Head up the CRM (Zoho) as well as being a point of contact and support for our CRM within Barron- Be available as the initial point of contact for Growlite within the Barron network for marketing, shipping, RMA, warehouse, content, website, product, sales and all other Account Manager duties- Be available as the liaison between the Growlite team and Barron for policy and procedures- The ability to properly vet Grow opportunities and web based leads- Competently be able to respond to requests through the Growlite website and on Facebook.- Have a proper mechanical and technical knowledge of our product line and our discontinued products- Create successful procedures and programs for Growlite including pushing for a better “rack promo”, Amazon, and our e-commerce portfolio

- Create and execute a sales plan to drive sales efforts & revenue results in an assigned market territory- Meet and exceed revenue goals and targets on a monthly, quarterly and annual basis- Effectively execute marketing campaigns - Drive lasting account relationships - Maximize cross selling and up-selling opportunities - Work with GDMS Senior Management & other Digital Sales Consultants to maintain a robust pipeline of new opportunities in Salesforce.com.- Manage the sales cycle, from initial qualification of a prospect thru the execution of contracts.- Input into how GDMS can offer the best solutions that improve the efficiency and effectiveness of SMB digital marketing programs- Deliver compelling presentations and product demonstrations that highlight GDMS‘s competitive advantages and superior marketing ROI for prospects/clients- Develop needs-based solution proposals - Effectively articulate the features, competitive advantages, and applications of GDMS’s solutions and competitive positioning- Stay abreast of industry news, competition and consumer trends – thus, being a SMB digital marketing expert

- Manage and grow active accounts while maintaining online operations. - Inside Sales & Territory Management.- Facilitate client training for online/virtual formats with the goal of enabling customers to buy & sell independently.- Maintain and grow active accounts, while managing our online operations.- Recognized: MVP Runner Up (May 2010).- Average Performance: exceeds 122% of goal for non-grounded units & 200% of goal in the open auction.

- Maintain operation procedures of the Internet Sales department (Includes opening/closing procedures).- Handles all departmental planning and logistics. Partner with General Manager, Sales Managers, and Owner to develop and follow strategic sales objectives.- Procurement of web developers and vendors on contract to advertise, develop marketing plans and drive local business.- Maintain business-to-business lease programs.- Manage lead generation tools and market territories.- Responsible for departmental training, recruiting, employee retention, and performance evaluations.- Performance: Consistently achieved set targets, increasing 1st Qtr departmental profitability by $67K .

- Manage sales team of 15 team members (responsible for recruiting, hiring, training & employee retention efforts, and employee performance reviews)- Manage sales and on site marketing distribution activities. Proficient in overall product knowledge- Facilitate trainings, workshops and competitions on Toyota products and models- Competitive Award: First Place in the 2006 Walk Around Competition- Performance: Average 30% Closing Percentage, Average 100% Customer Satisfaction Survey results

- Maintain operating procedures (Includes, opening/closing procedures, nightly cash counts, inventory/supply requests, annual physical count of inventory)- Co-Manage team of part time and full time employees (includes accountability for proper scheduling, team member recruiting, training, development, retention and any other activities to ensure employee are able to confidently perform job duties and provide outstanding customer service)- Ensures safety, compliance and workplace standards are maintained at all times. - Maintains internal controls to minimize inventory shrinkage - Collaborate with management (store and district level leaders) to review store performance & identify trends, opportunities, and successes within the store)