Brana Chereshskaya Email & Phone Number

San Francisco, California, United States

• Managed Sales and Inventory Planning for a portfolio of brands • Developed brand strategies to drive growth, projected sales, inventory by sku needs, and order cadence leading up to a launch and/or in-store/online promotion• Owned monthly OTB forecasting of sales and inventory needs within the budget and constant changing environment in the business including stock issues, promotions, external factors (i.e. competitors, global pandemic, etc) • Responsible for weekly replenishment guidance to brands in partnership with Demand Planners• Owned all new launch forecasts and generated PO’s to support all merchandising and promo strategies• Partner closely with brands to ensure in-stock targets are met and target fill rates are achieved • Financial partner to the Merchandising team to drive growth

Burbank, California

• Responsible for Sales Forecasting, Analytics, and Promotional Planning for iTunes• Work closely with Sales to develop annual revenue plans and provide guidance on existing and expected trends in the business• Manages process across multiple retail planning teams to track and report results for TPRs for Theatrical New Release films• Acts as a liasion between various business units and sales teams to help ensure all decisions will produce positive results • Works closely with Sales and Trade Marketing teams to create seasonal and thematic promotional plans for digital clients based on timing, pricing, and context in order to drive revenue• Provides post promotional performance analytics to advise Sales and Marketing team on key learning’s and strategies for future campaigns• Tracks performance to plan and goal with weekly pacing updates and monthly forecast revisions

Burbank, California

• Responsible for Sales Forecasting, Analytics, and Promotional Planning for a variety of digital clients including GooglePlay/YouTube, Sony PlayStation, Microsoft XBOX, and DirecTV

Venice, Ca

* Maintained sole ownership of the company Global Sales Report and updated it on a weekly basis to track financial growth of all retail partnerships* Produced weekly and monthly Sales by SKU reports + analyses to reflect on past successes and discuss strategies for growth* Allocated new product launch orders on a seasonal basis to ensure a successful global launch for every product* Worked closely with retail partners to announce new product launches for upcoming seasons, monitor out of stocks, and track wholesale orders* Planned the Annual Sales Meeting for 50+ attendees in various cities across the country which included but was not limited to coordination of Hotels, Flights, Restaurants, and Meeting Spaces.

Venice, California

Venice, California

Venice, California

Greater Los Angeles Area

• Provided administrative support to all staff in a fast-paced environment• Managed all calendars and contacts for the entire Los Angeles office as well as for the Managing Director• Maintained the upkeep of the office environment• Responsible for receiving all calls and providing excellent customer service both via phone and in person• Produced expense reports for all corporate cardholders as well as personal expenses on a monthly basis• Worked on a variety of research projects which included building lists of potential clients to target and creating a new system to keep track of all employees’ whereabouts.

*Contributed to both the Murad and Clean Scene blog, Twitter, and Facebook with writing and Social Media Outreach strategies*Assisted with organizing a database and writing for the upcoming PR Buzz and Media Center on the company website*Helped train new interns*Helped organize and assist in PR events such as dinners, art shows, various 5 K’s, 3rd Annual Makeup Artist Event, and the Annual Sales Meeting for over 300 participants and employees.*Composed, assembled, and mailed out countless media kits to produce media exposure fornew products.*Obtained knowledge and usage of SEO words on all writing pieces. *Created monthly PowerPoint presentations of media hits for the sales department. *Attended public relation meetings and offers creative ideas for upcoming and future media exposure and coverage. *Sent out product requests and donations to all forms of media on a daily basis while maintaining record of all information. *Ordered, maintained, and held responsiblity for the department’s inventory. *Successfully keeps up with daily clipping of press hits using CISION and Meltwater and creating quarterly clip-books.

Responsible for opening and closing the storeCoordinated daily cash reconciliationMaintained inventory control; processed daily shipmentsCreated a sales tracking system to chart top selling productsHelped train new employees on the fundamentals Assisted clients with their purchases.

Managed accounts receivable and accounts payableRegulated all incoming and outgoing mailComposed and maintained client correspondence including filing, binding and organizingProvided assistance for all administrative assistants including reception coverage

Bachelor Of Science (B.S.), Business Management

Aa, Beauty Industry Merchandising & Marketing

High School Diploma