Kris Wood

Kris Wood Email and Phone Number

Brand Identity Consultant @ Ayuda Agency - Creative Brand Strategy & Identity
Newcastle upon Tyne, GB
Kris Wood's Location
Newcastle Upon Tyne, England, United Kingdom, United Kingdom
About Kris Wood

You’ve built a business. It’s successful, but something feels off. Customers don’t quite “get” your value, your team’s efforts feel disjointed, and your marketing spend isn’t delivering the results you’d hoped for.I know that feeling—it’s frustrating. And I know how to fix it.I’m Kris but you might know me better as The Brandalorian. I help hands-on founders like you transform your business into a brand with clarity, purpose, and alignment—in just 60 days. No fluff. No wasted budget. Just a focused, proven system that brings your vision to life and positions your business for unstoppable growth.Here’s What I DoThrough workshops, strategy sessions, and hands-on team alignment, I guide founders and their teams through:✅ Defining clear Values and Mission✅ Creating a powerful Value Proposition✅ Developing Product Differentiation & Positioning✅ Crafting a Compelling Brand Story✅ Mapping the Buyer Journey and Decision Process✅ Establishing a Visual Identity & Messaging Hierarchy✅ Building Social Proof and Credibility✅ Enhancing User Experience (UX)By the time we’re done, you’ll have a fully aligned brand strategy that strengthens your business, engages your team, and attracts the right customers.What Makes Me DifferentI’ve walked in your shoes. As a former one-person marketing team, I know what it feels like to juggle everything, struggle to stand out, and push through the fear of stagnation. My process is founder-focused and built on collaboration because I believe the best solutions come from within your team.Is This You?You’re a busy founder or MD. You’re passionate about your work but frustrated by stagnation and a lack of clarity in your business. You want your business to scale, but you don’t want to lose your purpose or waste money on tactics that don’t align.If that sounds familiar, I can help. Let’s make your business a brand worth shouting about.

Kris Wood's Current Company Details
Ayuda Agency - Creative Brand Strategy & Identity

Ayuda Agency - Creative Brand Strategy & Identity

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Brand Identity Consultant
Newcastle upon Tyne, GB
Website:
ayudaagency.com
Employees:
2
Kris Wood Work Experience Details
  • Ayuda Agency - Creative Brand Strategy & Identity
    Brand Identity Consultant
    Ayuda Agency - Creative Brand Strategy & Identity
    Newcastle Upon Tyne, Gb
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  • The Brandalorian
    Brand Strategy Consultant
    The Brandalorian Mar 2023 - Present
    Newcastle, England, United Kingdom
    My goal is to transform your brand into a living, breathing entity that not only resonates with your audience but becomes an integral part of their lives. Whether you're looking to revitalise your brand, launch a new venture, or simply gain a fresh perspective, I'm here to guide you on the journey to brand excellence.What I Do:Team Alignment: I specialise in unifying teams under a shared vision and mission, ensuring that every member is not just aware of but fully invested in what your brand stands for. This unity is pivotal in driving coherent and powerful brand messages across all channels.Ideal Customer Attraction: Through in-depth market analysis and a keen understanding of brand appeal, I devise strategies that don't just reach an audience, but engage the exact clientele you aim to serve. This targeted approach ensures that marketing efforts are efficient, effective, and impactful.Competitive Edge: In today's fast-paced market, staying ahead means thinking ahead. I help businesses rise above their competition by not just following trends but setting them, through innovative strategies grounded in solid brand principles.How I Do It:Strategic Foundations: Every great brand is built on a solid foundation. I focus on the core – values, mission, vision – and build upwards, creating strategies that are as sturdy as they are dynamic.The Bigger Questions: The key to a standout brand strategy lies in asking the right questions. I delve deep into the 'whys' and 'hows,' uncovering insights that lead to breakthroughs in how your brand is perceived and experienced.
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  • Ayuda Agency - Creative Brand Strategy & Identity
    Brand Strategy Consultant
    Ayuda Agency - Creative Brand Strategy & Identity Oct 2019 - Present
    Whether it's a start-up seeking to carve out a unique space in a crowded market, or an established business looking to rebrand for a new era, I provide bespoke solutions tailored to your unique needs and objectives.Here's a brief overview of what I can bring to your business:🔹 Brand Audits: I offer comprehensive brand audits that will help you gain an in-depth understanding of your brand's current state. We'll identify your strengths, weaknesses, opportunities, and threats, providing you with a clear road map for strengthening your brand positioning.🔹 Design Sprints: I organise and facilitate design sprints, a methodology used by the world's most innovative companies, to help businesses fast-track product development, branding, and other creative solutions. These intensive sessions can help your team generate ideas and make decisions quickly, saving you time and resources.🔹 Brand Architecture: I'll help you create or refine your brand architecture, ensuring a cohesive, effective brand portfolio that enhances your market presence and customer perception.🔹 Brand Messaging and Voice: I will work with you to establish a compelling brand voice and messaging that resonates with your target audience, aligns with your brand values, and drives customer engagement.🔹 Visual Identity: I'll assess your visual identity, from logo to colour palette, and identify areas of improvement to ensure you're making a strong, consistent visual impact.🔹 Digital and Social Media Presence: I'll evaluate your online presence and content strategy, identifying opportunities to better align your brand and engage with your audience in the digital landscape.
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  • Mammoth Uk
    Brand & Communications Manager
    Mammoth Uk Mar 2019 - Nov 2022
    Newcastle Upon Tyne, United Kingdom
    Managing and curating the Mammoth brand and sub brands by maintaining integrity and consistency of communications across a whole range of channels. Growing brand awareness, and enabling strategic communications with internal and external stakeholders. Key marketing and communications activities include:Creating greater commercial value - brand becoming a valuable business assetBrand creation, launching a stand out strategy, visual identity, and brand worldStrategic Identity and brand consultancyStrategic marketing planningDirecting marketing activitiesReporting on ROI - social/campaign/analyticsPlanning and executing advertising campaignsDeveloping strong brand guidelinesPlanning marketing materials in line with brand guidesDeveloping brand and product positioningDeveloping Tone of voice for communicationsBuilding strategic relationships and partnerships in industry - outsourcingManaging design teamWebsite - build/plan - content attract and retain browsersCorporate identity and brand creation and managementBusiness development - exploring new markets
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  • Mammoth Group
    Head Of Design & Marketing
    Mammoth Group Jan 2014 - Nov 2022
    Newcastle Upon Tyne, United Kingdom
    Mammoth is a health and wellbeing group. We offer the health-conscious, aspirational yet attainable products and services infused with new technology, innovation and fresh thinking.We strive to touch their lives every day and deliver solutions across multiple categories including comfort, healthcare, travel and leisure. We focus on supporting consumers at ‘points of change’ in their lives such as leaving home, moving in together, maternity, retirement and in ill-health. We provide opportunities to invest in better life.As Head of Design and Marketing, I am the custodian of the brand and responsible for the overall creative representation of Mammoth, through its visual identity, communications, and tone of voice. Working closely with the multi disciplinary and cross channel teams, we strive to ensure that every aspect of our communications for both consumers and trade, are meaningful, engaging, and intuitive. I have worked on all aspects of the brand, including print, point of sale, trade exhibition stand design, website, social media, CGI product design and videos, PR, and much more. Working with the directors of the business, I take a leading role in developing the marketing strategy to meet the business objectives, including the development and delivery of marketing plans and campaigns and the management of the marketing department's staff.
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  • Macgregor Black
    Interim Brand & Communications Director
    Macgregor Black Oct 2019 - Mar 2021
    Newcastle Upon Tyne, England, United Kingdom
    Key Objectives Completed - Develop brand positioning strategy, tone of voice, brand story, and brand guidelines- Develop a marketing and communications strategy, including channel strategies, content calendars, internal and external news channels, and interviews with industry leaders and internal staff - Create internal and external newsletter platforms to increase engagement- Define and measure KPIs for marketing across all channels- Build a social media content calendar for the year ahead- Develop and launch a new website- Create client-branded proposals for major brands in fashion, consumer goods, and hospitality- Work directly with MacGregor Black’s clients to advise and consult on recruitment marketing - Develop a full handover to the newly recruited full-time marketing manager and aided the transition assisting with a clear marketing strategy for future growthKey Achievements - Delivery of a 24-month marketing and communications strategy that was agreed upon by all stakeholders within the business - Delivered a full brand positioning strategy and style guide- Developed an engaging and well-received weekly and monthly internal staff newsletter- Developed the quarterly CEO company/stakeholder presentations- LinkedIn growth from 2k followers to 30k in 12 months increasing engagement and direct placements resulting from the comms campaign- Secured media interviews with strategic industry leaders that directly led to new client sign-ups- Click-through rates (CTR) of internal email communications increased from 32% to 90%- CTR of external email communications increased from 4% to 43%- Increased website visitors by 214% pa- Increased traffic from social posts and blog content by over 1000% pm
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  • Coast Print Ltd
    Managing Director
    Coast Print Ltd Jan 2010 - Nov 2014
    Newcastle Upon Tyne, United Kingdom
    As the managing director of Coast Print, my role covered the strategic development of the business objectives and growth in the North East. Digital, Offset, Web and Large Format Print Creative Print DesignPackaging DesignDirect Mail
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  • Coast Creative
    Creative Director
    Coast Creative Jan 2010 - Nov 2014
    Whitley Bay
    Working strategically with a wide range of SME clients to enable their Brands to grow through customer engagement, insight, customer experiences, technology, design and innovation. Getting to know clients better than they know themselves, and covering all aspects of the marketing mix to successfully achieve their marketing objectives in an efficient and cost-effective manner, allowed Coast to work closely and give a personal touch to each project.My role at Coast Creative focussed on leveraging design to achieve customer interaction, engagement, buy in, and advocacy. Working with a multi disciplinary team of in-house and outsourced designers, I curated creative design and managed client projects, ensuring strong brand recognition and consistency across a range of platforms. I developed several design work flows for the in-house and outsourced talent. They were built to complimented that of Coast Creative's sister company, Coast Print and their franchise operator, Printing.com. Using project management systems to ensure that creative design and thinking were considered from the initial briefings, to post delivery customer reviews.
  • Bigger Boat Design Ltd
    Creative Director
    Bigger Boat Design Ltd Sep 2003 - Oct 2010
    Newcastle Upon Tyne, United Kingdom
    Bigger Boat Design believes that understanding the needs, expectations and goals of a customer is crucial to developing a solid strategy and the best outcome for a brand. Your visual identity is the key to establishing the heart and soul of your brand. It's no wonder they say "first impressions count because first impressions last". At Bigger Boat Design we instil the importance of design from the moment we meet with a potential customer. Whether you are starting from scratch in your new brand journey, or believe a refresh of an existing one is in order, we will help you understand and maximise the potential of design in your company so that you can meet and exceed the needs of your customers. In this role I took the lead in directing all aspects of design for the Bigger Boat client base. Overseeing multiple projects simultaneously and working with internal team members and external agencies meant that clear and concise briefs were essential. I also worked with customers to ensure that the user experience was clear, simple and most of all effective in reaching the client's end goal. Testing UI/UX flows helped to create beautiful customer journeys that were captivating and built engagement.
  • Mosquito Menswear
    Co-Owner & Buyer
    Mosquito Menswear Jan 2005 - Sep 2008
    Whitley Bay
    Timeless style is at the core Mosquito Menswear. A small fashion retailer based in the North of England catering to the fashion conscious gentlemen of the North East. Predicting fashion trends and upcoming styles, I select brands and menswear items that both attract people to the store, but also allow customers to express themselves through the clothes they wear. In this role, I also designed and managed the e-commerce website, creating attractive landing and brand pages and ensuring a simple and effective user experience.
  • Energise It
    Senior Designer - Manager
    Energise It Aug 2000 - Aug 2003
    Newcastle Upon Tyne, United Kingdom
    In my role at Energise-IT as Senior Designer, I took the lead in the graphic design team, working to customer briefs and developing concepts across print and digital. By keeping up to date with current design trends and industry innovations, I identified areas of the business that could be improved through creativity and design. These suggestions were taken on and helped to grow the brand reach. I was tasked with implementing a culture of 'design first' into the team which meant that all departments within the business worked with the design team to maximise the potential, from simple internal communications, to board room design ready for important stakeholder meetings.
  • British Engines
    Graphic Designer
    British Engines Sep 1998 - Aug 2000
    Newcastle Upon Tyne, United Kingdom
    As graphic designer at British Engines, I worked in the creative team and reported to the design manager. During my time here, I created eye catching designs for both print and digital for a number of their umbrella companies within the oil and gas industry. Ensuring that every element of design was both functional and visually appealing was a key goal of mine. Many communication included technical data so my attention to detail was of upmost importance, and something that I take pride in.
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Kris Wood Education Details

Frequently Asked Questions about Kris Wood

What company does Kris Wood work for?

Kris Wood works for Ayuda Agency - Creative Brand Strategy & Identity

What is Kris Wood's role at the current company?

Kris Wood's current role is Brand Identity Consultant.

What schools did Kris Wood attend?

Kris Wood attended Cim | The Chartered Institute Of Marketing, Newcastle College.

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