With over 18 years of experience across marketing, digital, events, live experiences, tech, social and media strategies, I am passionate about creating impactful content and strategies that engage brands and audiences. I’ve had the privilege of working with top agencies and leading brands like Itaú, L'Oréal Paris, RedBull, Budweiser, PepsiCo, and Kérastase, delivering innovative solutions that drive growth.I spent a year at BFerraz, Brazil’s most renowned event agency, where I worked on large-scale experiences for major AmBev brands like Skol and Antarctica. I also spent 7 years at Twitter, where I ultimately served as Head of Marketing for Brazil, leading the development of some of the company’s most influential campaigns and experiences.In the beginning of 2023, I took on the role of Creative & Content Director at Africa, one of Brazil's most awarded advertising agencies. During my time there, I led a creative team to develop integrated campaigns for high-profile clients, collaborating across departments to ensure brand consistency and strategic alignment across all platforms.And finally, by the end of 2023, I joined AppsFlyer, the global leader in mobile measurement, as Marketing Lead for Brazil, where I now focus on building events, experiences, and campaigns that resonate with the Brazilian market.