Automaticos is the one of the world's only remote brand strategy agencies focused on brand positioning, product positioning and brand architecture. Access big-agency methodologies and client-side experience of renowned international brand experts from anywhere in the world. Recent clients include Fitbit, Bowers & Wilkins, Walden University, and a number of tech startups.Recent Projects: Fitbit Brand Architecture & Product Positioning project. In preparation for a multi-product launch in 2020, Fitbit asked for help in simplifying & clarifying their product portfolio, reducing emphasis on features & price by explaining the differences between products better, honing in on real human benefits, and generally helping individual consumers find the best product for them more quickly & easily. The result was clear product positioning(s) that complemented the Fitbit brand, a solid brand architecture and a better shopping experience, contributing to a 54% increase in revenue from Fitbit.com (October 2020 vs October 2019).Bowers & Wilkins Brand Platform project. In an effort to get back to its British roots following a 2016 American acquisition, Bowers & Wilkins asked Automaticos to interview employees, management, and partners worldwide, to rediscover the truth of the brand. The result was a brand positioning the original team believed in, a significant clean-up of the consumer-facing brand architecture, and improved product positionings for its top selling speaker and headphone products. This work provided an anchor for the eventual acquisition of B&W by Sound United in October 2020. Walden University (an American online university). Reformulated brand platform (including positioning and brand architecture) in 2019, contributing to the successful 2020 brand campaign and significantly better performance in awareness and consideration from March to December 2020. Delivered 40+ consumer-grade program positionings.

I led the brand management activities for a portfolio of universities, including University of Liverpool, University of Miami, and University of Roehampton. Applying proper brand and product management principles and executing mostly digitally, we reduced bounce rate (by 98% in some cases), increased repeat visits to the organic website by 45%, and increased page views per session by almost 50%. The brand-led video content of our online advertising campaigns exceeded industry benchmarks for clickthrough by 500%. We pushed the limits of online marketing in higher education, resulting in a 200% increase in enquiry conversion rate.I was also the founder and executive producer of one of the world's leading Higher Education podcasts, The University of LIverpool Podcast.

Rebranded $14B real estate company, brought it into the world of digital marketing and social media, clarified brand architecture, and made brand purpose "Building Better Communities to live and work in" the driving force of company's culture, values and overarching story. Reported to CEO.

I directed the global Sonos account. Our brand work helped reposition Sonos from a technology brand beloved by "in the know" audiophiles to a company of broader appeal, focused on experience and originality. This new consumer-focused brand approach is a key reason Sonos is the global leader in connected wireless hi-fi. From a traditional brand architecture / product marketing point of view, I also was responsible for the positioning and naming of the SUB, the PLAYBAR, and the PLAY:ONEI managed a number of new business development activities, and brought new clients such as The Weather Channel and Thompson Reuters to the agency's roster.

I worked on the new BlackBerry brand strategy & positioning, to help focus the company in a time of major competitive challenges. We drove a 300% increase in sales of BlackBerry Torch in North America. I implemented brand frameworks and tools to connect the dots between product, design, brand marketing and digital marketing.

In a project led by the CMO, I worked with the marketing, product marketing and design teams on a strategy to manage its product and brand portfolio, and to change BlackBerry's brand architecture.

In this role I had board-level impact on product & service brand portfolio development, as well as co-branding and co-marketing. My work helped drive the reduction of device portfolio from 60 products a year to 16, through a combination of customer experience analysis, portfolio analysis, and brand architecture refinement. I created and implemented a strategic competitive framework used company-wide for developing and introducing new products, value domains & categories.

I was part of the team that developed the Nokia Nseries sub-brand; positioning, architecture and identity. I also managed strategic partnerships including the successful co-branding relationship with Carl Zeiss for camera lenses / optics.

One of the original digital marketers in the mobile space, I led Nokia’s brand development for Mobile Services and Nokia.com mobile. I was a member of global Nokia Web Board, determining the strategy of Nokia.com. I was manager of 2 key global Nokia.com digital services sites.

I was the world's first mobile phone games marketing manager - I was on the original Nokia games team, driving the Snake and Space Impact games brands into the global launches of multiple products. My team created the world's first mobile score sending service, and co-developed and patented the world's first mobile game level download service.

Developed analysis of mobile voicemail, which was used to drive consistency in voicemail solutions across European operators / carriers.