Sharon Williamson Email & Phone Number

Consulting on and execution of content marketing, brand management and social media programs.

Dayton, Ohio Area

Recently retired leader of content development team focused on increasing customer and prospect engagement through the creation and deployment of print, digital and video assets on the web and through social media.

Dayton, Ohio Area

Responsible for branding, external communications, public relations, web and social media. Serving on collaborative team to develop the company's first content strategy and demand generation pilot. Leading cross-functional team to rebrand WorkflowOne since acquisition by Standard Register in August 2013.

Lead corporate and marketing communications, content development, web marketing and SEO. Launched company's first initiatives in in-bound and outbound lead generation. Served as sole communications and marketing resource during aggressive transformation period (1 yr). Served as change management lead on project team to overhaul customer service delivery. Counseled senior leadership to improve workforce engagement, implementing new communications vehicles.

Directed internal and external communications, trade shows and events, sales incentive programs, and customer satisfaction research for leading provider of print management and promotional marketing. Maintained workforce engagement during period of highly volatile management change through program of proactive communication by senior leadership. Managed design and implementation of new Intranet using SharePoint 2007, which served as a Microsoft beta site for this new software.

Developed new name and comprehensive branding platform for $1 billion spin-off as private company, paving the way for its repositioning from traditional product supplier to consultative solutions seller. Managed launch of new brand and PR during sale of company to The Carlyle Group. Built new communications infrastructure in 4 months to replace services formerly provided by corporate parent. Served as chief spokesperson; advised Canadian division on marketing and communications.

Directed development and execution of all external promotion and internal communication for document management division of $2 billion information management company. Conducted first branding study to develop new company vision. Launched division's first Intranet site. Created multi-media training packages to introduce new products and services to sales force of 600 serving diverse customer base.

Directed communications for state’s largest managed health care plan (advertising, PR, print management, charitable contributions, community relations, employee communications). Developed direct mail campaign for brokers that resulted in $2 million incremental revenue. Managed $4 million budget and staff of 10 in two sites.

Directed media relations and environmental communications. Corporate spokesperson for major forest products and electronic publishing company (approx. $4 billion). Produced award-winning financial communications for analysts and shareowners. Counseled operations on marketing and community relations.

Managed public relations, video and trade show programs for electronic publishing pioneer during phase of rapid growth. Counseled senior management on employee relations, government relations, corporate contributions. Wrote speeches for delivery at national forums and U.S. Senate.

B.A., Economics

Activities and Societies: Omicron Delta Epsilon (economics honorary), Delta Omicron (music honorary), Phi Mu Sorority (officer), William &.

Mba

Awarded full fellowship for graduate study. Internship at Princeton University.