As a young and very green ad agency exec totally enamored with the omnipotent power of creativity (I still am), I sat down at my first client sales conference dinner, whereupon a wily old sales vet pointedly told me “Remember Andrew, nothing happens until a sale is made”.That catalytic moment lead to a question I ask clients at the start of every project: “How do we get you face-to-face with customers armed with a competitive advantage that’ll help close the deal?”.At M&H, I lead a team that takes a hands-on, real-world approach to brand strategy development. We walk a mile in your customer’s shoes to understand every step of their brand experience, searching for customers’ unconsidered needs to find real commercial insights that’ll defeat the status quo. From board-room to focus group room, from production line to check out line, I've championed an approach that infuses creativity early in the process. We play at the blurry edges, using both art and science to explore hearts and minds.I promise no stone will go unturned, no idea unconsidered, no channel unexplored, as we create new ways for customers to experience your brand and engage with your salespeople. We’re at our best when brands take a tough road to sale. We help clients with tough challenges sell complex products to sophisticated and demanding customers. If you want to take that road with people who wouldn’t have it any other way. Contact me. Some thoughts to live by;“The way we feel about something is more important than what we think about it.” Simon Sinek “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” Marcel Proust“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” Dr. Donald Caine, Oxford University.