Ted Matthews Email & Phone Number

Toronto & Phoenix

Author of four-time Globe and Mail #1 Business Bestseller- Brand: It Ain’t the Logo* (*It’s what people think of you™) v2.0. Based upon my 30+ years of experience as founder and owner of a major marketing communications firm. In the book I challenge CEOs to accept that the Brand is not what they learned in business school- it's not just the logo, it's not the advertising, it is every touchpoint in an organization and therefore, they must assume ultimate responsibility for the Brand by assuming the role of CBO - Chief Brand Officer.Available in e-version - iTunes, Kindle, Kobo. Available in 199 page hard copy (USA) at Amazon.com & (Canada) at BooksforBusiness.com SAMPLE CHAPTER & RECOMMENDATIONS

Toronto And Phoenix

Based upon the true definition- Brand is what people think of you™, I support and challenge senior executives to understand Branding and maximize the potential within their Brands.*Selected clients:1-800-GOT-JUNK (Toronto, Manhattan) | Advocis | Aliant | AtlasCare | Canadian Tire | IAMGOLD | Iovate | Investment Planning Counsel | KingSett Capital | Kinross Gold | Mastronardi Produce | Morneau Shepell | Naylor | ornge | Oxford Properties | PICKSEED | Prowis | Purolator | Quadrangle Architects | Revera | Richard Ivey School of Business | Seed Research of Oregon | Steam Whistle Brewing | Strata Health | Veritas Public Relations | Warrillow & Co.| Web Canada

Deliver actionable, entertaining and motivational presentations on the true definition of Brand (Brand is what people think of you™) for prominent organizations in the corporate and public sector.*Selected clients:3M | Canadian Tire | Cassels Brock and Blackwell LLP | Deloitte | Department of Foreign Affairs and International Trade | Duff And Phelps | Investment Planning Counsel | HAPPEN Executive Career Network | KPMG Enterprise and the Richard Ivey School of Business I North American Retail Hardware Association | Privy Council Office (Canada) | Purolator | Queens School of Business | Schulich School of Business | RAC Retail Advertising and Marketing Club of Canada | Steam Whistle Brewing

Launched 310-MAXX in the course of rebranding Oxford Properties as the human landlord, an integral factor in Oxford's sale, 11 months after launch of 310-MAXX, for $150-million over Net Asset Value.

Co-Founder

Toronto

1973: Founded the first promotions company to closely follow advertising strategy in idea development.1983: First to use the term Integrated Marketing Communications- creating in and delivering all marketing disciplines around a single Core Idea. Brand Positioning "Integrated to the core."1986: Moved Promanad into a state-of-the-art, 38,000 square-foot facility with a 75-seat theatre and 80 people in all, including teams of producers, media buyers, photographers, builders, PR professionals and 20 graphic designers.1998: Sold Promanad to Envoy Communications Group.2000: Resigned*Selected Clients:adidas | Benjamin Moore Paints | Bridgestone Tires | Canada Life | Canon | Coretec | Firestone Tires | Ganong | General Electric | GSW | Honda Marine | HMV | Husky Injection Molding | MDS | Naylor | Outboard Marine | Ontario Lottery | Oxford Properties | ScotiaMcLeod | Simms | Sleeman Brewing & Malting | Spar Aerospace | Toshiba | Volkswagon