Lead creative teams towards meeting client expectations efficiently.Define tasks within the business context and lead the development of brand strategies.Conduct brand audit, competitor analysis, and TA research.Develop and present positioning hypotheses to clients.Formulate brand guidelines and conceptual metaphors.Supervise creative teams (identity, web, SMM) and oversee naming projects.Achievements:Developed a client interview system, reducing the positioning hypothesis approval process to a single iteration.Impacted the development and revitalization of innovative brands for brand teams spanning the USA, China, India, and Europe

Created conceptual metaphors for over 20 brands and assisted the design team at Repina Branding, an agency awarded by Red Dot, Pentawards, and The Dieline.Achievements:Conducted extensive consumer research for a cannabis product manufacturer in California. Facilitated 10 focus groups involving over 100 participants in collaboration with a research agency for rebranding B2B product.

Career progression from intern to mid-strategist in 18 months. Developed communication platforms for the FMCG brand Myasnitskiy Ryad (leader of the meat products market). Won 2 tenders: BigBon digital account, Rostelecom general account⁃ Development and presentation of communications strategies (including competitor communications analysis, trend watching and best practice cased overview, insight mining, messages, mechanics, and communication platforms)⁃ Developing and presenting tender ideas with the agency⁃ Preparation of analytical reviews, successful cases⁃ Trend watching: desk research, in-depth interviews, quantitative surveys⁃ Target audience analysis: socio-demographic characteristics and interests, consumer behavior, barriers, drivers and purchase triggers, insights, media consumption, CJM⁃ Competitors’ activity and positioning overview (including the Censydiam map)⁃ Advising on the selection of tactical tools and strategic directions to meet client objectives⁃ Audience analysis: defining the core audience, segmentation⁃ Social media listening analysis: mentions of the brand, competitors, drivers, and consumption barriers- Experienced in using iCreative, Mindex, and SimilarWeb data.⁃ Compilation of data into presentation and Dashboard formats