Bj Williams Email and Phone Number

As a skilled and innovative Creative Director, I was hired to build a compelling brand for Navisite. Drawing upon my expertise in design, branding, and marketing, I embarked on a comprehensive journey to establish a unique and recognizable identity for the company.Collaborating closely with key stakeholders, I guided the brand development process from inception to execution. Through extensive research and analysis, I gained a deep understanding of the company's values, vision, and target audience. This allowed me to create a cohesive brand strategy that resonated with the desired customer base and differentiated Navisite from its competitors.To effectively convey the brand's essence, I led a team of talented designers and illustrators, ensuring that every visual and written element aligned with the overarching brand message. From logo design and typography choices to color palettes and style guides, every aspect of the brand's visual identity was meticulously crafted to evoke the desired emotions and perceptions.By maintaining consistency and resonance across platforms such as advertising campaigns, social media presence, website design, and offline collateral, I ensured that the brand experience remained engaging and memorable for customers.Throughout the brand-building process, I worked closely with internal teams and external partners to align the company's mission and values with the brand identity. This collaborative approach allowed me to seamlessly integrate the brand into all facets of the organization, from internal culture to customer-facing interactions. By fostering brand buy-in and enthusiasm among employees, I created a strong brand culture and instilled a sense of pride and purpose in representing Navisite.

ANA's 2018 B2 Award Winner: Brand Relaunch

Within 10 months, I've - completely refreshed the brand- created new brand guidelines - redesigned the website to incorporate the new branding and to optimize all pages for SEO.- rebranded and redesigned all collateral - created a Brand Photo Library - produced a multitude of video content - animated promotional videos, demo videos, 4k quality, professional customer case study and product videos.- Designed several trade show booths, banners and ads.

Brand Manager, Content Marketing Creator and Strategist.Responsible for development and execution of content marketing strategies and content creation that increased awareness and sales.Refreshed the entire INAP Brand - (redesigned logo, created new brand guidelines, recreated and redesigned all print collateral, digital collateral, promotional items, trade show banners and booths). Produced, directed and edited a robust library of over 100 videos (Educational, Informational and Promotional).

Managed and executed creative marketing strategies for new product launches, On Demand, Pay-Per-View, Sports Packages and neighborhood acquisitions for the East Carolina Division.

Assisted the Media Buyer in developing media strategies to optimize product visibility through various media outlets.