-Created social media campaign strategies with digital marketing program strategies based on key word optimization and analysis-Crafted landing pages and lead generation forms that drove high conversion rates for demos through constantly tweaking the content, internal linking, metadata and URL slugs-Collaborated with team members and contractors to compose compelling content (blogs, email/landing page copy, white papers, supporting assets, sales collateral, product marketing collateral) that resonate with our buyers, incorporating targeted SEO components and maintaining a consistent brand voice and message-Closely aligned with sales and customer success teams to gain real-time insights and intelligence on current buyer trends and pain points that can be integrated into digital marketing-Worked with clients and our team to analyze marketing situations and problems and putting together digital marketing plans, strategies, and budgets. Communicating these strategies and plans in presentations and documents-Worked on setting up and tracking PPC campaigns, online advertising campaigns, mailing lists, targeted advertising, marketing automation systems like Hubspot, analytics, etc-Worked with partner agencies and Digital Manager to manage and execute on the paid media strategy including paid search, content discovery, and business profile management-Created emails to be distributed via email platforms including Constant Contacts and Mailchimp-Managed key legal aspects of social media management and content creation (e.g. copyright, privacy, user data storage, contest rules, COPA etc.) and ensure compliance-Managed social media content; Twitter, Instagram, Facebook and Tumblr-Planned, implemented and executed strategic weekly social media campaigns-Built customers social media, email and phone number database-Designed social and digital marketing strategies to align with business objectives

-Plan and orchestrate media blitzes with various media and radio outlets as well as all relevant social media platforms-Design, Develop and implement cover art and all print media in reference to my clients-Schedule appearances-Tour management duties included booking hotels, dealing with promoters and or venues and collecting agreed upon payouts-Develop, market and sale merchandise

-Plan and execute high profile celebrity driven events-Create marketing strategies tailored to the venues needs using all social media platforms-Developed and implemented detailed marketing programs in a fast paced environment -Develop and maintain strong relationships with taste makers and key influencers -Use targeted marketing strategies to build the company’s database

-Managed a team of seven promoters-Worked cohesively with club management to plan and execute A-List celebrity driven weekly events-Created and coordinated grassroots social media and street team promotion marketing initiatives-Developed and maintained strong relationships with radio personalities and upper management

-Managed social media content; Twitter, Instagram and Tumblr-Planned, implemented and executed strategic weekly social media campaigns-Built the venues email and phone number database-Planned events and booked talent as well

-Established relationships with local boutiques to build accounts with prospective clients -Distributed look books to various vendors to build awareness of the brand and increase sales-Selectively distributed merchandise to key influencers to build awareness utilizing my professional Relationships -Increased the brand presence in the Atlanta market by utilizing product placement and influencer -marketing