Branden Patterson, a pioneering force and the driving vision behind Nustellar LLC, has carved a distinctive niche in the luxury fragrance goods industry. As the Founder and Chief Visionary Officer of this black-owned, millennial-led company, Branden has transformed Nustellar into a beacon of handcrafted luxury, offering its products under the esteemed flagship brand, Lechaim Nº 18.​Guiding a diverse team of creatives, artisans, and visionaries, Branden's leadership is centered around customer satisfaction, quality assurance, and continuous process improvement. His role spans the breadth of business strategy, operations, and strategic procurement, ensuring Nustellar's steady ascent within the industry.​Branden's entrepreneurial journey with Nustellar, which he established in March 2021 amidst the COVID-19 pandemic, followed a decade-long tenure in various roles within DIRECTV, AT&T, and the newly launched DIRECTV by AT&T and TPG. He was instrumental in strategizing Learning Lab initiatives and addressing NPS and CSAT issues, creating a significant impact on customer and employee satisfaction in partnership with McKinsey & Company.​Throughout his career, Branden has showcased his strategic acumen and collaborative spirit, working with stakeholders on systematic churn initiatives. His efforts have reduced voluntary and involuntary churn and increased ARPU within AT&T and DIRECTV's commercial television divisions. His leadership led to a substantial revamp of internal commercial retention tools, positively impacting competitive business acquisitions, retention performance, and influencing the B2B customer life cycle.​A native of Colorado, Branden embodies the pioneering spirit of Colorado. His relentless determination, ability to overcome obstacles, and consistent success are testaments to his leadership. By fusing his personal and professional experiences with over a decade of business wisdom, Branden has positioned Nustellar as a rising star in the 21st-century luxury fragrance goods industry, inspiring others with his creative passion.​Outside his professional responsibilities, Branden supports various non-profits addressing food insecurity and suicide prevention, reflecting his commitment to community service.​Branden's academic journey took him to Oral Roberts University in Tulsa, Oklahoma, where he studied Theology, Biblical Languages, and Business Management. He returned to Denver, Colorado, in 2007, armed with a diverse educational background that continues to shape his innovative approach to business and Nustellar's promising future.