Nisha Primlani-Pugnet Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Dubai, United Arab Emirates

𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Lead marketing, communications, and public relations for IHG’s 1st resort in U.A.E. while developing commercialization benchmarks for successive resort openings.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:🔵 Played instrumental role in enabling organization to expand profit margin, increase market share, and attain greater than fair share occupancy despite global COVID-19 crisis in 2020.🔵 Built relationships with key media outlets across all channels (broadcast, digital, and print), successfully boosting brand awareness and securing 18 awards and accolades. Named “Fujairah's Leading Resort” by World Travel Awards (LINK) and “Best Culinary Staycation in Northern Emirates” by FACT Dining Awards (LINK).🔵 Launched digital apps targeting hotel guests and U.A.E. residents with goal of increasing hotel spa and restaurant conversion. Leveraged Google and social ads to generate 175% return on marketing spend

Dubai

𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲:Create brand and go-to-market strategy for U.A.E. based health food start-up.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:🔴 Rapidly scaled to monthly sales of 4K+ units across 50+ points-of-sale, built e-commerce platform, and consistently expanded profitability.

Dubai

𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲:Recruit to create medium and long-term strategy for Dubai’s #1 source market in terms of tourist revenues, leading in-destination and source market-based teams.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:🔵 Collaborated with airline executives and identified opportunity to boost tourism from Tier 2 & Tier 3 cities in India with direct flights into Dubai. Partnered with travel agents to create multiple itineraries including Dubai as destination. Resulted in 26% increase in tourism from targeted Indian cities. 🔵 Developed marketing collateral for sales team focused on travel agent partners to promote Dubai as destination, dramatically increasing tourism revenues derived from travel agent channel 70%.🔵 Leveraged integrated digital, video, cinema, and content partnerships to boost repeat visits 30% and extend average length of stay.

Dubai

𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Drive regional marketing and communications strategy, including branding, content creation, social media, and public relations, serving as member of executive team while supervising full-time employees and agency partners.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:🔵 Grew annual revenues $4M and won new accounts in targeted verticals of beauty, real estate, and banking.🔵 Recognized as one of best media agency networks in Middle East, winning 17 global and regional awards in 2012.

Dubai, Uae

𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲:Lead media and communications strategy for key client (Emirates) across 19 countries located in Africa, West Asia, and Indian Ocean, overseeing $19M annual operating budget, 28 professionals, and multiple agency partners.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:🔵 Played mission-critical role in winning organization’s largest mandate to date (Emirates Airlines).🔵 Launched multiple campaigns to exceed flight capacity targets by average of 14% across 25 key destinations.🔵 Grew annual account revenues 15% by leveraging digital capabilities and delivering consistent outperformance.

Dubai, Uae

𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲:Lead campaigns for major brands such as Red Bull, Kraft, Cadbury, Oreo, Philadelphia Cream Cheese, Maxwell House, Toblerone, Panadol, and Sensodyne. Oversaw $30M annual operating budget and 7 employees.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:🔵 Played vital role in retaining key client (Red Bull), protecting $14M in annual revenues.🔵 Grew billings derived from GSK account 18% by winning mandates in North Africa and Iraq attributable to consistent outperformance of account team based in U.A.E.🔵 Revitalized Mondelez’s brand portfolio in Saudi Arabia by educating consumers on alternative uses for established products via national media campaign on KSA’s #1 TV network (MBC1). Increased consideration to purchase 38% and boosted purchase intent 21% (as per Nielsen research).

Winston-Salem, Uae

𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲:Lead strategic and creative direction of marketing plans for leading North American CPG brands, driving profitable volume and customer retention.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:🔵 Spearheaded brand-building activations for Winston cigarettes in nightlife venues, quadrupling Winston’s market share among pool of 1.2M smokers.🔵 Created promotions for premium-priced Salem brand in underpenetrated urban markets, resulting in 26% of smokers of competitors’ brands trying Salem cigarettes for 1st time.🔵 Launched targeted email campaign for Camel cigarettes, attaining 25% click-through and 50% participation rates.

Mba, Marketing Strategy

Activities and Societies: Consulting not for profits

Ba, Economics