Nisha Primlani-Pugnet Email and Phone Number
Wait what? Marketer by Day☀️ Snack-preneur Boss Woman by Night🌙 How on earth is that possible? 𝐓𝐇𝐄 𝐉𝐔𝐆𝐆𝐋𝐈𝐍𝐆 𝐀𝐂𝐓With 15+ years in Global Marketing & Communications leadership roles, I have a demonstrated track record enabling top-line growth & profitability, driving market share gains, navigating challenging economic environments, & consistently outperforming targets in the US & the GCC. 2017-18, I gifted myself a sabbatical which birthed my 1st foray into entrepreneurship- NBARS LLC, a superfood snacks company dedicated to promoting smarter snacking among UAE residents. Today, I enjoy a providential juggling act, hotelier-ing by day and steadily growing NBARS' footprint on weekends, with the support of my invaluable start-up team. I believe being a business owner made me a more stellar professional, with a never-say-die attitude, ownership mindset and ever striving to do more than my JD!🔵 𝐖𝐇𝐀𝐓 𝐈 𝐃𝐎 𝐅𝐎𝐑 𝐈𝐇𝐆 𝐇𝐎𝐓𝐄𝐋𝐒 & 𝐑𝐄𝐒𝐎𝐑𝐓𝐒?As Head of MarCom & PR for IHG’s first UAE Resort, I lead department strategy, developing commercialization & go-to-market benchmarks for successive Resort openings in the UAE.Presently, I set the direction and take to fruition IHG’s Marketing & Partnership roadmap to drive brand awareness, market performance and loyalty.↓𝑰𝒇 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒌𝒏𝒐𝒘 𝒎𝒐𝒓𝒆, 𝒇𝒆𝒆𝒍 𝒇𝒓𝒆𝒆 𝒕𝒐 𝒄𝒐𝒏𝒕𝒂𝒄𝒕 𝒎𝒆 𝒂𝒕 𝒏𝒊𝒔𝒉𝒂.𝒑𝒖𝒈𝒏𝒆𝒕@𝒊𝒉𝒈.𝒄𝒐𝒎𝐖𝐇𝐀𝐓 𝐈 𝐃𝐈𝐃 𝐅𝐎𝐑 𝐏𝐑𝐄𝐕𝐈𝐎𝐔𝐒 𝐁𝐑𝐀𝐍𝐃𝐒 & 𝐂𝐎𝐌𝐏𝐀𝐍𝐈𝐄𝐒?🔵 As Head of DTCM’s International Marketing India division, I created a long-term strategy for Dubai’s #1 source market in terms of tourist revenues, whilst leading a 25-person team.🔵 As Marketing & Communications Director on Emirates - a strategic client of Publicis Media - I launched campaigns to exceed flight capacity targets by an average of 14% across 25 key destinations.✫ ✫ ✫ ✫Next up, my entrepreneurship avatar aka the indomitable founder in me!🔴 𝐖𝐇𝐀𝐓 𝐈 𝐃𝐈𝐃 𝐅𝐎𝐑 𝐍𝐁𝐀𝐑𝐒 𝐋𝐋𝐂?As Founder & Chief Flavor Officer, I created the brand & go-to-market strategy, rapidly scaled to monthly sales of 4K+ units, 50+ points of sale, built an e-commerce platform & consistently expanded profitability.↓𝑰𝒇 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒌𝒏𝒐𝒘 𝒎𝒐𝒓𝒆, 𝒇𝒆𝒆𝒍 𝒇𝒓𝒆𝒆 𝒕𝒐 𝒇𝒊𝒏𝒅 𝒎𝒆 𝒂𝒕 𝒏𝒊𝒔𝒉𝒂@𝒏𝒃𝒂𝒓𝒔.𝒂𝒆✫ ✫ ✫ ✫𝐖𝐇𝐄𝐑𝐄 𝐈 𝐄𝐗𝐂𝐄𝐋?Omnichannel Strategies 🔶 Brand Development 🔶 Digital Innovation 🔶 B2B / B2C Campaigns 🔶 Media Engagement 🔶 Data & Insight-Driven Programs 🔶 Partnerships & Loyalty 🔶 Multicultural Teams
Ihg Hotels & Resorts
View- Website:
- ihgplc.com
- Employees:
- 18658
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ꜱᴇɴɪᴏʀ ᴍᴀɴᴀɢᴇʀ, ᴄᴀᴍᴘᴀɪɢɴꜱ And ᴘᴀʀᴛɴᴇʀꜱʜɪᴘꜱ ꞮᴍᴇᴀIhg Hotels & ResortsDubai, Ae
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ꜱᴇɴɪᴏʀ ᴍᴀɴᴀɢᴇʀ, ᴄᴀᴍᴘᴀɪɢɴꜱ & ᴘᴀʀᴛɴᴇʀꜱʜɪᴘꜱ ꞮᴍᴇᴀIhg Hotels & Resorts Aug 2021 - PresentDubai, United Arab Emirates
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ʜᴇᴀᴅ ᴏꜰ ᴍᴀʀᴋᴇᴛɪɴɢ, ᴄᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴꜱ & ᴘʀ, Ɪɴᴛᴇʀᴄᴏɴᴛɪɴᴇɴᴛᴀʟ ƦᴇꜱᴏʀᴛꜱIhg Hotels & Resorts Nov 2018 - Jul 2021Dubai, United Arab Emirates𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Lead marketing, communications, and public relations for IHG’s 1st resort in U.A.E. while developing commercialization benchmarks for successive resort openings.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:🔵 Played instrumental role in enabling organization to expand profit margin, increase market share, and attain greater than fair share occupancy despite global COVID-19 crisis in 2020.🔵 Built relationships with key media outlets across all channels (broadcast, digital, and print), successfully boosting brand awareness and securing 18 awards and accolades. Named “Fujairah's Leading Resort” by World Travel Awards (LINK) and “Best Culinary Staycation in Northern Emirates” by FACT Dining Awards (LINK).🔵 Launched digital apps targeting hotel guests and U.A.E. residents with goal of increasing hotel spa and restaurant conversion. Leveraged Google and social ads to generate 175% return on marketing spend
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ꜰᴏᴜɴᴅᴇʀ & ᴄʜɪᴇꜰ ꜰʟᴀᴠᴏʀ ᴏꜰꜰɪᴄᴇʀNbars Superfood Snacks Nov 2017 - PresentDubai𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲:Create brand and go-to-market strategy for U.A.E. based health food start-up.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:🔴 Rapidly scaled to monthly sales of 4K+ units across 50+ points-of-sale, built e-commerce platform, and consistently expanded profitability. -
Ɪɴᴛᴇʀɴᴀᴛɪᴏɴᴀʟ ᴅɪᴠɪꜱɪᴏɴ, ꜱᴇɴɪᴏʀ ʟᴇᴀᴅDubai Tourism Feb 2015 - Jul 2017Dubai𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲:Recruit to create medium and long-term strategy for Dubai’s #1 source market in terms of tourist revenues, leading in-destination and source market-based teams.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:🔵 Collaborated with airline executives and identified opportunity to boost tourism from Tier 2 & Tier 3 cities in India with direct flights into Dubai. Partnered with travel agents to create multiple itineraries including Dubai as destination. Resulted in 26% increase in tourism from targeted Indian cities. 🔵 Developed marketing collateral for sales team focused on travel agent partners to promote Dubai as destination, dramatically increasing tourism revenues derived from travel agent channel 70%.🔵 Leveraged integrated digital, video, cinema, and content partnerships to boost repeat visits 30% and extend average length of stay. -
Ʀᴇɢɪᴏɴᴀʟ ᴅɪʀᴇᴄᴛᴏʀ ᴏꜰ ᴍᴀʀᴋᴇᴛɪɴɢ & ᴄᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴꜱPublicis Media May 2010 - Dec 2014Dubai𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Drive regional marketing and communications strategy, including branding, content creation, social media, and public relations, serving as member of executive team while supervising full-time employees and agency partners.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:🔵 Grew annual revenues $4M and won new accounts in targeted verticals of beauty, real estate, and banking.🔵 Recognized as one of best media agency networks in Middle East, winning 17 global and regional awards in 2012. -
ᴅɪʀᴇᴄᴛᴏʀ ᴏꜰ ᴍᴇᴅɪᴀ & ᴄᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴꜱ – ᴇᴍɪʀᴀᴛᴇꜱ ᴀɪʀʟɪɴᴇꜱPublicis Media Feb 2008 - Apr 2010Dubai, Uae𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲:Lead media and communications strategy for key client (Emirates) across 19 countries located in Africa, West Asia, and Indian Ocean, overseeing $19M annual operating budget, 28 professionals, and multiple agency partners.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:🔵 Played mission-critical role in winning organization’s largest mandate to date (Emirates Airlines).🔵 Launched multiple campaigns to exceed flight capacity targets by average of 14% across 25 key destinations.🔵 Grew annual account revenues 15% by leveraging digital capabilities and delivering consistent outperformance.
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ꜱᴇɴɪᴏʀ ᴄᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴꜱ ᴍᴀɴᴀɢᴇʀ – ᴍᴇɴᴀ, ʟᴇᴠᴀɴᴛ & ꞮʀᴀqStarcom Mediavest Group Jul 2005 - Jan 2008Dubai, Uae𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲:Lead campaigns for major brands such as Red Bull, Kraft, Cadbury, Oreo, Philadelphia Cream Cheese, Maxwell House, Toblerone, Panadol, and Sensodyne. Oversaw $30M annual operating budget and 7 employees.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:🔵 Played vital role in retaining key client (Red Bull), protecting $14M in annual revenues.🔵 Grew billings derived from GSK account 18% by winning mandates in North Africa and Iraq attributable to consistent outperformance of account team based in U.A.E.🔵 Revitalized Mondelez’s brand portfolio in Saudi Arabia by educating consumers on alternative uses for established products via national media campaign on KSA’s #1 TV network (MBC1). Increased consideration to purchase 38% and boosted purchase intent 21% (as per Nielsen research). -
ʙʀᴀɴᴅ ᴍᴀɴᴀɢᴇʀReynolds American Inc. May 2001 - Apr 2005Winston-Salem, Uae𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲:Lead strategic and creative direction of marketing plans for leading North American CPG brands, driving profitable volume and customer retention.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:🔵 Spearheaded brand-building activations for Winston cigarettes in nightlife venues, quadrupling Winston’s market share among pool of 1.2M smokers.🔵 Created promotions for premium-priced Salem brand in underpenetrated urban markets, resulting in 26% of smokers of competitors’ brands trying Salem cigarettes for 1st time.🔵 Launched targeted email campaign for Camel cigarettes, attaining 25% click-through and 50% participation rates.
Nisha Primlani-Pugnet Education Details
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ᴡᴀꜱʜɪɴɢᴛᴏɴ ᴜɴɪᴠᴇʀꜱɪᴛʏ Ɪɴ ꜱᴛ. ʟᴏᴜɪꜱ - ᴏʟɪɴ ʙᴜꜱɪɴᴇꜱꜱ ꜱᴄʜᴏᴏʟMarketing Strategy -
ꜱᴛ. Xᴀᴠɪᴇʀ'ꜱ ᴄᴏʟʟᴇɢᴇ, ᴍᴜᴍʙᴀɪEconomics
Frequently Asked Questions about Nisha Primlani-Pugnet
What company does Nisha Primlani-Pugnet work for?
Nisha Primlani-Pugnet works for Ihg Hotels & Resorts
What is Nisha Primlani-Pugnet's role at the current company?
Nisha Primlani-Pugnet's current role is ꜱᴇɴɪᴏʀ ᴍᴀɴᴀɢᴇʀ, ᴄᴀᴍᴘᴀɪɢɴꜱ and ᴘᴀʀᴛɴᴇʀꜱʜɪᴘꜱ ɪᴍᴇᴀ.
What schools did Nisha Primlani-Pugnet attend?
Nisha Primlani-Pugnet attended ᴡᴀꜱʜɪɴɢᴛᴏɴ ᴜɴɪᴠᴇʀꜱɪᴛʏ Ɪɴ ꜱᴛ. ʟᴏᴜɪꜱ - ᴏʟɪɴ ʙᴜꜱɪɴᴇꜱꜱ ꜱᴄʜᴏᴏʟ, ꜱᴛ. Xᴀᴠɪᴇʀ'ꜱ ᴄᴏʟʟᴇɢᴇ, ᴍᴜᴍʙᴀɪ.
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