Martin Johnson Email & Phone Number

California, United States

San Jose, Ca, Us

San Francisco, Ca, Us

Glendale, Ca, Us

Lead all aspects of marketing including product marketing for the Britive CIEM/Cloud PAM platform, including GTM strategy, AR/PR, messaging and content strategy, demand-gen, and social.•Secured inclusion in the Gartner Hype Cycle for Cloud Infrastructure Entitlements Management (CIEM), as well as mentions in seven cloud PAM and CIEM reports for Gartner and Forrester.•Hacked lead gen through combination of auto lead gen, outbound calling, and executive introductions to generate 3.8K leads, 80 qualified sales meetings, and 20 opportunities in the first 6 months of demand gen. activity. •Drove 421% growth in Linkedin followership from 440 to over 2,500 in 11 months and 90% growth in web traffic through heavy content marketing and thought leadership.•Won two awards in Q3, including 2021 Cloud Security Startup of the Year for the Cybersecurity Breakthrough Awards and Finalist for the Cyberdefense Magazine 2021 Startup Awards.•Developed messaging, ICP, personas, and conversation guide for outbound calling and demand gen.•Completed a full suite of sales presentations, tools, battlecards and solution briefs to support the sales team.

Lead all aspects of marketing including strategy, AR/PR, messaging, go-to-market, demand-gen, social, and product marketing.•Successful market launch of the Polyrize platform including PR, multiple case studies, product content, and sales tools.•Secured inclusion in the new Gartner Hype Cycle for Cloud Infrastructure Entitlements Management (CIEM) category.•Built demand gen infrastructure, virtual team, and content, including Hubspot, Salesforce, outbound calling, and social.•Finalist at the 2020 Check Point Experience product innovation competition. •Authored 2020 Shadow Identity Report

San Jose, California, Us

Marketing leader responsible for Cloud Access Security Broker (CASB) product marketing, go-to-market, and product/customer experience optimization for Symantec’s cloud application security solutions, including Shadow IT visibility and control, cloud DLP, and UBA based threat detection. Author of Symantec’s biannual Shadow Data Report (CASB team used to be Elastica before Blue Coat and Symantec acquisitions)•Successfully launched a Product Success Optimization program for Symantec enterprise products to guide customers through pre-deployment planning, deployment and incident response to ensure successful renewals. Increased CASB renewals from 35% to 93% in six months.•Authored the Symantec Cloud Security Threat Report (CSTR). Generated 10K leads in the first five weeks of promotion.

Mountain View, California, Us

Reporting to the CEO, built and led from the ground-up all go-to-market, demand gen, web marketing and content marketing programs that resulted in a $280M acquisition by Blue Coat.

Eden Prairie, Minnesota, Us

Reporting to the CEO, built and led all go to market, demand gen, and branding programs for this SOC-as-a-Service security provider.•Launched corporate website as a social media/demand gen platform, which drove 10K visitors per month.•Set up and integrated Marketo and SFDC. Marketo email campaigns drove 50+ sales appointments/month.•Established and managed all social media properties, resulting in quick growth in followers - Linkedin (334), Spiceworks (1000), Facebook (398)•Set up and managed company’s SEM and SEO efforts. Brought most relevant keyword rankings to the 1st or 2nd page of Google.•Wrote and produced corporate video that has gained 50K views in 6 months

San Jose, Ca, Us

Reporting to the CEO, led marketing team of 12 responsible for all aspects of marketing--product and solution marketing, corp comm., branding, demand generation and web marketing.• Launched Umbrella security solution (www.umbrella.com). Earned the PC Magazine Editors’ Choice Award within a month of launch.• Initiated integrated marketing program that interlocked all marketing activities under quarterly themes and monthly campaigns.• Launched innovative Umbrella security Labs and site at http://labs.umbrella.com/ to promote security industry thought leadership.• Established marketing budget, KPIs and team performance metrics.

San Jose, California, Us

Reported to CEO, built and led from the ground up all go-to-market programs and systems, including demand gen. web marketing, content development, channel enablement, and branding activities that provided a firm foundation for a highly successful IPO in 2018 and a $7B+ valuation.• Initiated demand gen program driving $27M in pipeline/quarter within 6 months.• Integrated Marketo with Salesforce.com and established lead nurturing and scoring that doubled the lead conversion rate.• Developed, branded and launched partner program which grew to 250 active partners.

Redwood City, California, Us

Reported to the CMO and provided leadership to team of 18 responsible for all global corporate marketing activities, including web marketing for checkpoint.com (enterprise) and zonealarm.com (consumer), creative services and demand gen/channel programs. • Initiated integrated demand gen campaigns that generated $20M in pipe/quarter.• Migrated web site to Omniture CMS, reducing web maintenance by 25%.• Promoted Check Point Experience user conf., resulting in 1500 registered customers and 20+ sponsors.

Abingdon, Oxfordshire, Gb

Reporting to the CMO, led global corporate marketing department of 14 web, content development, design and localization experts while based in the UK. • Launched partner web portal and online ordering system, which significantly improved the distribution of sales tools to partners and reduced order processing costs by 30%.• Launched integrated demand gen. program that generated $21M in pipeline/quarter.• Successfully led brand and web integration efforts in the acquisition of Utimaco.

Tokyo, Japan, Jp

Leading a team of 14 designers, writers and web developers, strategically planned and executed all demand gen, branding and product launch initiatives for Trend Micro’s SaaS, appliance and software based security solutions.• Led the successful launch of Trend Micro Worry Free security product line. • Designed online campaign microsite infrastructure to support multi-phased electronic direct mail and online campaigns.• Planned and established the Affiliate Program for the SMB eStore which grew to 3,000 participants in its first six months.• Architected and built the company eStore and affiliate program, which grew from $17K to $450K in revenue per month in its first 18 months.• Designed and led the development of a new global PRM system that facilitated the distribution of sales tools to partners and increased partner visits by 20%.• Promoted three 10-city anti-spyware roadshows that averaged a 5x ROI.

Ma, Medieval History

Graduate Study Abroad, Hebrew Language/Jewish History

Hs, Prep

Ba, History