Well, we simply take care. We are by far still the best-known Croatian beauty and health company and our products are market leaders in this part of Europe. We have created twelve successful beauty and personal care brands the efficacy of which has been proven. Now, as a member of Magdis Group, we try harder!

• Managed marketing for various product categories from research and development of new innovation through improving sales - responsible to ensure the success of the following brands: Plidenta toothpastes and other oral care products (2002 - up to date); Melem universal body care (2004 - 2008); Pitroid insecticides and Dipterol repellents (2008 - 2012; 2013 - up to date); Rosal Family universal body care (2009 - 2012); Rosal body care (2002 - 2003: Rosal Hydrobalance body lotions, Rosal special body care; Rosal Deo deodorants, Rosal Vitality shower gels, Rosal Family and Glyskin universal body care); Rosal lip care (2003)); Ralon after shave men care (2005 - 2006; 2008 - 2009; 2012 - up to date; Cedevita candies (2008- 2009); Cedevita teas (2008 - 2009); Supero & Linasa detergents (2003 - 2004); Trisa toothbrushes (2002 - 2005), etc.• Supervised all brand-related activities, ensuring high-quality promotions and successful market presence.• Developed and executed comprehensive brand strategies that align with market trends and consumer insights.• Formulated and implemented strategic marketing plans and budget allocations to enhance brand performance.• Served as the key source of information within the organization on brand performance and competitive products. • Worked closely with all internal departments and external suppliers to optimize sales and marketing efforts.• Integrated Neva Cosmetics into the Magdis Group, driving continuous improvement and innovation within the organization.

• Managed both international and domestic clients, adapting global ad campaigns to local markets effectively.• Facilitated strategic marketing and advertising strategies that drove client growth and engagement.• Engineered compelling sales presentations and proposals, addressing advanced advertising requests and project analysis. • Assisted corporate headquarters with advanced advertising requests and project analysis

• Planned and executed creative concepts, text, and overall creative direction for various clients as Creative Director ( 1995 - 1996). • Led account management and campaign development, ensuring client satisfaction and campaign success as Account Executive specialized in advertising and direct marketing campaign development (1994-1995), and Account Executive Assistant (1993-1994).• Developed direct marketing campaigns and comprehensive advertising strategies.• Although without formal function, served as a copywriter, marketing and media researcher, and PR project manager, delivering high-impact campaigns.