Bettina Brandhöfer Email & Phone Number

Düsseldorf, Nordrhein-Westfalen, Deutschland

Skilled in fostering strategic relationships with channel partners across EMEA to enhance sales performance and drive collaborative efforts.🔹 Collaborated closely with the sales team to develop, implement, and support the EMEA Channel, driving growth and maximizing opportunities.🔹 Oversaw budgets for channel management, public relations, special projects, and testimonials, ensuring efficient allocation of resources.🔹 Led and supported dealer events, exhibitions, and conferences, effectively boosting brand visibility and interaction.🔹 Managed and organized customer video testimonials with an agency, overseeing production and editing processes to ensure high-quality content.🔹 Coordinated public relations (PR) activities, including liaising with journalists through agencies, to enhance brand reputation and visibility.🔹 Managed special projects in collaboration with D-House (Milan) to elevate Kornit's visibility in the home decor and fashion sectors, driving market expansion.🔹 Created regular newsletters and marketing materials for the channel, engaging customers and driving brand awareness.

Krefeld, Nordrhein-Westfalen

Proven track record in fostering collaboration with competitors to seize optimal business opportunities amidst the pandemic crisis.🔹 Encouraged collaboration among competing traders to capitalize on the most advantageous business opportunities during the pandemic, driving collective success and resilience.🔹 Developed and implemented marketing strategies and programs tailored to navigate the challenges posed by the pandemic, ensuring continued brand visibility and customer engagement.🔹 Executed web and social media design and content initiatives to adapt to evolving market dynamics and effectively reach target audiences online.🔹 Successfully managed a diverse range of marketing activities, including strategy development, content creation, and campaign execution, in response to the unique demands of the pandemic era.🔹 Led a team of one employee, providing guidance, support, and mentorship to drive individual and team performance amidst uncertain times.

Ratingen

Developed and executed OEM and channel strategies in coordination with the global marketing team, resulting in increased market penetration and revenue growth.🔹 Successfully executed EMEA sales incentives and promotions in collaboration with the European Sales team, driving sales performance and exceeding targets.🔹 Defined KPIs, ensured international approval processes, and generated new business opportunities, contributing to overall business success.🔹 Spearheaded the development and implementation of a Channel "Platinum Partner Program" for dealers, fostering strong relationships and enhancing partner engagement.🔹 Established and nurtured relationships with key OEMs and Channel partners across EMEA, leveraging partnerships to drive sales and teamwork.🔹 Led the development of the EMEA Sales Portal in collaboration with the US team, creating and implementing tailored content for OEMs and Channel partners.🔹 Proficient in managing CRM data in Salesforce, creating email templates for sales communication, and generating reports to track performance and identify areas for improvement.🔹 Supported and organized trade fairs and dealer events, maximizing brand visibility and engagement opportunities.🔹 Developed and implemented email campaigns in 13 languages, effectively reaching and engaging diverse audiences across the EMEA region.

Neuss

Specializing in OEM and channel strategies, with a proven track record of driving revenue growth and exceeding targets.🔹 Developed and implemented OEM and channel strategies in collaboration with the worldwide marketing team, resulting in increased market share and brand visibility.🔹 Successfully managed the sales and support of high-end production color printers, delivering exceptional customer service and support.🔹 Led the development of Xerox sales capabilities through technical, color, and sales trainings, empowering teams to drive sales performance.🔹 Consulted, sold, and presented at trade fairs, Xerox dealers, and customer events, maximizing turnover and fostering strong customer relationships.🔹 Consistently outperformed revenue targets and generated detailed periodic reports to track performance and identify opportunities for improvement.🔹 Developed and implemented marketing and strategic sales activities to drive brand awareness and sales growth.🔹 Organized and executed workshops and roadshows to engage customers and showcase product offerings.🔹 Identified and collaborated with third-party partners to expand coverage and reach new markets.

London, Großbritannien

Engaged in the arts, creating vibrant acrylic paintings and sharing my passion through art workshops for children.🔹 Created and sold acrylic paintings, showcasing my creativity and artistic talents.🔹 Developed and facilitated art workshops for children at The Studio Montessori, Kew Gardens, fostering creativity and artistic expression.Skills: Creative Problem Solving · Intercultural Communication

Specializing in selling "Print Output Management Solutions" and "Document Outsourcing Projects" to enterprise customers in commercial environments.🔹 Consistently achieved revenue goals through effective pipeline management and sales activities.🔹 Presented innovative solutions to senior executives at board level, demonstrating strong communication and presentation skills.🔹 Proven track record of creating and expanding business relationships and networks, driving growth and fostering long-term partnerships.🔹 Expert in negotiating pricing and managing project implementations with cross-functional teams, ensuring successful delivery and customer satisfaction.🔹 Skilled at identifying and collaborating with third-party partners to expand coverage and reach new markets.

Proficient in managing sales, marketing, and support for High-End Color Server through the Xerox channel, including technical, color, and sales trainings.🔹 Successfully sold, consulted, and presented at trade fairs, Xerox dealers, and end customers, driving maximum revenue and fostering strong customer relationships.🔹 Consistently exceeded revenue goals and generated regular reports to track performance and identify areas for improvement.🔹 Directly developed and built the competencies of Xerox concessionaires, empowering teams for success in the channel.🔹 Organized and implemented workshops and road shows to engage customers and showcase product offerings.

Germany / Belgium

Trainer in the digital colour printing industrycom.plet Peter Weyden, Dortmund• Trained the High-End digital press workflow at the Agfa Academy in Cologne.• Developed database projects at the Academy of Multimedia in Dortmund.• Worked with end customers to maximize digital printing investments.• Trained and supported different graphic applications for end user.Sales development & Marketing ManagerPrintit! Digitaldruck GmbH, Essen (today IT´S Medien Service GmbH)• Co-developed the start-up company for digital colour printing (Indigo and large format).• Organised and managed the digital print production with the responsibility of 4 staff members.• Setted up pricing structures, programms and billing workflows.• Conducted sales negotiations with clients and carried out marketing activities.Sales & MarketingMIT Intergrafia GmbH, Essen• Conducted marketing and sales activities of electronic products in the graphic arts industry.• Sold and presented one of the first high end digital press (Xeikon) inter alia at exhibitions, road shows or to end customer at the head office in Belgium.• Organised and implementated workshops and road shows.Project Manager, GermanyUlm Marken Promotion GmbH, Lüdenscheid• Planned, reported and analysed sales promotions and exhibitions.• Recruited, organised and controlled staff.• Coordinated sales representations to customers.

Internship, Graphic And Design

Apprenticeship (1), Graphic Arts & Pre Print Processes