Development of Digital Product Management Practice for Alex Lee Retail.

May 2018 - December 2018: eCommerce Price & Promotions: • Created the strategy and vision for a new eCommerce product focus area• Established the Epic and Feature backlog, taking into consideration both business and technology needs and identifying high-level dependencies • Quickly established myself and the product team as subject matter experts in online promotion execution; diving deep to understand business and systematic issues that could negatively impact our customers' experience • Worked with cross-functional teams, identifying solutions to support major enterprise promotional events, including MyLowe's Customer Appreciation Days, Thanksgiving Day Online Only offerings, and special Military Employee events• Partnered with Merchandising, Promotions, and Credit teams to understand the promotional calendar and key events• Educated cross-functional partners and leadership teams on what promotional offerings we could support on our digital properties to help influence planning and financial projections• Focused on pricing enhancements to improve the customer shopping experience and simplify internal processes December 2018 - August 2019: Merchandising Operations - Core Merchandising Applications, Store Reset Planning & Execution

Built and led a digital execution & delivery team, who partner with business and IT Development teams across the Lowe's Enterprise to help deliver capabilities that align to our overall strategy and drive benefit to our customers (DIY, B2B, Associates) across a suite of digital applications (desktop, mobile web, native consumer mobility, native associate mobility, BOT platforms).I managed a tiered team of Product Owners who collaborate with IT Development teams to deliver new features and functionality, a team of Traffic Managers and User Acceptance Testers who organize, manage and validate business-controlled, production-ready site updates, as well as a Producer who schedules and manages resource allocation for the Digital User Experience and Design team.On a daily basis, I helped manage the overarching Digital Portfolio of active, in-flight, and targeted efforts - navigating various requests, prioritizing and sequencing work at a high-level so the execution & delivery teams can make quick decisions on incoming work. I worked with various partners, including Business and IT Directors and VPs, Enterprise Program Delivery, and my peers to ensure alignment on targeted scope and commitments. I am also a process SME - driving numerous process enhancements in an effort to iterate against our SDLC, improve operational efficiency, and create better lines of communication. In collaboration with Business and IT Development teams, have implemented intake and alignment processes, supported project or domain-based delivery teams in an Agile environment, and helped orchestrate our roadmap efforts year-over-year.

Worked hand-in-hand with a cross-functional team to build out an endless aisle concept, leveraging an expanded product assortment from an acquired Lowe's Company. As Online Expansion Integration Manager, I was responsible for the overall project management of how to integrate these new products onto Lowes.com, which included managing various tracks of work across numerous teams. • Initiated, drove and enabled the cross functional partnership between 50+ people and 8+ departments across Lowe’s to determine the recommendations and approach to meeting the product expansion SKU loading goal of 500K items by fiscal year end 2012• Drove the IT infrastructure conversations with cross functional teams, strategic direction and partnership to ensure all systems and technology were prepared and ready for product expansion efforts to meet the 2012 goal• Served as the lead project manager for Lowe’s recently purchased allied business unit (ATGstores.com) and was accountable for daily communication and alignment of priorities • Product Expansion team point of contact for Lowe’s and ATGstores.com Customer Care teams; addressing customer/issue escalation, selling opportunities and process simplification across the enterprise• Business lead and voice of the Lowe’s business, as it relates to item infrastructure upgrades and dependencies, for Item Integrations Tower under the Item Program• Identified opportunities to improve Lowe’s SOS integration including customer communications, returns, store engagement, order tracking and lowes.com capabilities• Implemented short term solutions to meet the above needs, until longer term solutions could be road-mapped and executed• Drove non-stocked product return policy updates to ensure ease of use for the customer and associates• Led product expansion team and product information on process flows, project plans and deliverables• Communicated project status to various teams - both internal and external senior level leaders

• Managed and maintained intake and backlog for Lowes.com retail shopping experience – focusing on product shopping and selection, pricing, inventory and availability• Through site enhancements, defect resolution and code clean up, increased 2011 lowes.com throughput by 11% and conversion by 29% versus Q1 (based on product detail page performance)• Selected to be initial product owner in the change from waterfall to agile methodology; led the overall lowes.com team with the implementation of a single-view project/team tracking tool• Responsible for prioritizing new features and capabilities while understanding factors such as ROI, customer satisfaction, operational efficiency, compliance, and strategic importance • Worked closely with stakeholders to understand requests and business needs, product features, details, and acceptance criteria• Communicated priorities, business goals and objectives, and timelines to lowes.com cross-functional team for effective sprint planning and release management forecasting• Collaborated with various Lowe’s teams to deliver projects, remove roadblocks, and assist with finding creative solutions to meet business and technology needs

● Served as day-to-day manager for EMBARQ Business-to-Business and Extended Stay Hotels Accounts; kept active status on projects, scheduled meetings, and ensured projects were delivered on time and to brand standards across all advertising mediums● Assisted New Business Team and Executive Leaders on internal initiatives to generate new business● Managed up to nine Coordinators/Managers in day-to-day Project Management functions and their Account needs● Revised Agency Process Training Document and trained employees from all departments and levels on process2007 Mullen Impact Player Award Recipient

● Created traffic process for Direct and Digital Projects for the Mullen Winston-Salem office● Served as a liaison between Creative, Account, and Production Teams on Direct Mail and Interactive Projects● Assisted off-site Production Manager with direct mail proofs, audits, and communication with vendors and account staff● Managed two Traffic Coordinators in day-to-day functions on EMBARQ B2B & B2C, La Quinta, and Extended Stay Hotels accounts● Assisted Vice President, Traffic in the implementation of transforming Traffic to Project Management based on the direct and digital process

● Managed projects and coordinated Agency’s largest national account● Wrote work requests and job supplements, communicated with vendors for pricing, communicated agency work with art directors, served as liaison between agency and clients● Completed estimates and tracked actual costs for all projects