Brandi Johnson Email & Phone Number

Fort Collins, Co, Us

Providing strategic marketing leadership to transform the software implementation service marketplace through education, empowerment, and connection. We're on a mission to help 100,000 businesses experience the benefits of properly selected and implemented software.

Fort Collins, Colorado Area

Does talking about content and content marketing make your head spin?Is "blogging" just another checkmark on your to-do list? I founded New Leaf Marketing Solutions to help startups and SMBs move beyond content for the sake of content to build marketing strategies that accelerate growth. We create the content your customers need to make key decisions, position your business as an industry leader, and make sure it gets seen.

I work with businesses to develop a content strategy that aligns with their business goals. My content strategy process includes: ☆ Industry research☆ Customer analysis☆ Search engine ranking and optimization review☆ Brand voice and tone ☆ Content calendar development☆ Syncing content creation programs with other marketing activities, including social media and email marketingContent marketing strategy ensures that you're creating content for every stage of your sales cycle and addressing your clients' needs. We develop content plans designed to drive engagement and establish you as a thought-leader in your industry. Every piece of content fits together to assemble a complete content marketing strategy, not just creating for the sake of earning another checkmark.

As a content creator, I provide professionally researched, written, and edited content to fill content calendars. ☆ Web articles and blog posts☆ Whitepapers☆ Case studies☆ eBooks☆ Email marketing content

I help business owners clarify and achieve their goals leveraging the Minimum Viable Marketing framework. ☆ Create and implement strategic marketing plans☆ Build consistency in implementation☆ Design cross-sell and upsell-programs to build customer lifetime value☆ Plan product launches☆ Overcome challenges created by fixed mindset, imposter syndrome and more

Responsible for company marketing technology implementation and maintenance. Provide strategic direction for content marketing strategies, social media, events, and marketing automation.

Longmont, Co

**Promoted from Director of eCommerce, October 2013**- Management of the growing eCommerce department to provide profitable growth in direct channels, including business-to-business and direct-to-consumer sales- P&L responsibility for direct websites channel- Create and implement strategic direct marketing campaigns, including print advertising, tradeshow presence, email marketing, PPC advertising, display advertising, affiliate marketing, and inbound content marketing. - Support channel marketing and sales efforts through product positioning and marketing collateral development. - Identify new business opportunities and develop business plans to support the launch of new channels.

Longmont, Colorado

- Lead the development and optimization of eCommerce websites, including website information architecture, user interface, and site functionality. - Collaborate with internal sales, marketing, customer service and IT teams to identify and implement website enhancements including content, functionality, and tools to enhance the end-user experience. - Develop and manage e-commerce budget and support negotiations for online content and tool licensing fees. - Create and manage processes and timelines as they relate to eCommerce and website development. - Establish, monitor and analyze key performance indicators including conversion rates, average order value, frequency. Develop strategies to improve metrics including increasing site conversion and contribute to a culture of continuous improvement.

Oversee direct to consumer and trade marketing for multiple enthusiast communities, using B2B and B2C strategies. • Manage team of marketing managers, coordinators and designers to meet marketing objectives. • Create and execute marketing plans to broaden direct-to-consumer sales and increase revenue. • Direct usage of social media, search engine marketing and other technologies to widen community reach. • Development of tactical dashboards to ensure implementation and measure effectiveness of marketing efforts.

Responsible for the web and email marketing of products within the book division to drive sales through ecommerce transactions and paid online services. Responsible for the oversight and management of all book division online marketing initiatives and campaigns to ensure direct to consumer sales are utiliziing all available resources and achieving budgeted revenue goals.

- Online marketing expert for Electronic Design Group, creating feasible, profitable online products to serve audiences and advertisers- Work with publishers, editors and sales to assess business opportunities in the industry and build business plans for those initiatives- Build or modify advertising or direct response creative- Define short term & long term business objectives and the functional and design requirements that support them.- Analyze website analytics to find opportunities and obstacles, and develop a plan for addressing them; develop metrics to track project success- Analyze sales data to identify opportunities for growth- Closely monitor industry competitors online to ensure our offerings are superior- Work with developers and designers to to ensure products build on existing technology and are scalable and appropriately designed- Ensure timely and smooth execution of final product with strong project management and excellent communications

Lead and execute full project lifecycle: scope, requirements, development, testing, launch, post-launch analysis · Help identify, analyze and prioritize project requirements with input from internal groups and clients · Track and coordinate workflow, deliverables, and deadlines · Liaise between publishers, traffic, sales, business operations, production and technology teams · Help develop project briefs, plans, agendas and status reports · Maintain high-level of knowledge regarding eMedia resources and capabilities · Manage day-to-day project activity and ensure intermediate deadlines are set and met

Campaign and program management for industry-leading lead generation and eMedia marketing campaigns. Includes leading program for contextual based resource links from traditional asset-type links. Also tracks and analyzes web marketing metrics including traffic, open rates, conversion rates and CTR.

Project coordination and budget management for advertising and circulation marketing departments. • Coordinated, maintained and executed strategic marketing plans including promotions, research and events.• Developed marketshare tracking programs to increase overall company marketshare and yield.

Work to educate the municipal community of approximately 75k residents of waste management and recycling services. Included web site development. event coordination, elementary education presentations, press releases, and marketing material development.

Strategize, create, and execute full-life cycle marketing programs, including graphic design for on-campus student iniatives. Marketing campaigns included the creation of a student safe-ride program (RamRide). Also oversaw production, ad sales, content development and graphic design of the Student Handbook, distributed to over 23,000 students and faculty for the 2004-2005 academic year.

Bachelors, Marketing, Technical Communication, Journalism

Education record

Master Of Business Administration (M.B.A.), Entrepreneurship & Marketing