As a skilled digital strategist with over 13 years of experience in digital marketing and project management, I bring a diverse background in digital engagement, content marketing, and social media strategy. My career has been marked by successful campaigns and impactful initiatives across high-profile platforms, including political campaigns, nonprofits, and educational institutions.Currently, I am the Social Media Manager at the Kelley School of Business at Indiana University, where I have driven the school’s social media strategy for nearly eight years. My role involves crafting and maintaining a compelling, brand-aligned social-first storytelling approach. I leverage social media analytics to establish and manage a performance-driven social media plan, ensuring content strategy effectiveness and demonstrating business value. My understanding of our target audience’s preferences allows me to guide objectives that serve both organizational goals and audience expectations.My expertise extends beyond social media. As a Scrum Master at Kelley, I collaborated closely with the marketing team to ensure consistent progress on creative projects. I supported the team by removing obstacles that hindered progress and safeguarded productivity and efficiency.Previously, I was a Digital Strategy and Email Fundraising Consultant, developing effective email content strategies for clients like It's On Us and the Indianapolis Congregation Action Network. My leadership and strategy acumen have driven meaningful change through digital campaigns addressing critical issues such as transportation access and combating campus sexual assault.My roles include Digital Communications Manager at PAWS Chicago and Digital Media Strategist at ReThink Media. I also held significant roles in political campaigns, such as Obama for America, involving digital training, content creation, and social media strategy across key states.Throughout my career, I have seen the digital landscape evolve and have continually adapted to new trends and technologies. I am passionate about leveraging digital media to engage and motivate audiences and dedicated to building effective online strategies that drive engagement and impact. My goal is to continue using my expertise to foster connections and drive organizational success through innovative digital strategies.