Created branding and marketing packages for small businesses. Clients include social networks, magazines, hair salons, retail shops, medical/ dental practices, conventions, hospitality, stocks and futures educators, educational institutions, authors, engineering firms, consultants, and non-profit clients.Designed logos, websites, brochures, business cards, marketing materials, marketing campaigns, social media campaigns, blog content planning and print ads.Designed and implemented eCommerce set up, shopping carts, and payment gateways for subscription based products, download products, online meeting registration, health & beauty and small retail business’.Created and launched design concepts for health and beauty product lines including logo and packaging.Researched and implemented online booking system for hair salon client resulting in 55% increase in appointment conversion. and 75% increase in booking efficiency.Created and implemented all aspects of: social media marketing campaigns, print marketing campaigns, blog post planning, affiliate marketing campaigns, local “best of” category campaigns.Created and maintained web sites with interactive social media integration.Consulted clients on how to develop internet marketing, e-mail newsletter campaigns, and sales lead management systems to increase client usage of product.Developed internal administration systems and assisted in the development of marketing database of clients and prospects.Designed and sent client e-newsletters to database of clients and prospects. Designed websites specific to clients needs and kept them updated, functional, and integrated with social media.Created e-commerce modules on websites that would allow for retail purchases, class registrations, and donations to non-profit institutions.Photographed locations, staff, feature products and events to be included in clients website when needed and when the service was purchased.

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Skill Highlights:HR RecruitmentEmployee Benefit Planning and AdminstrationCompensation Planning and AnalysisPolicy and Handbook ImplementationPerformance ManagementHR Legal ComplianceCorporate Event and Activity PlanningExecutive AdministrationExpertise in Start Up Business AdministrationCore Accomplishments:Master Certificate in Human Resource Management - eCornellLaunched Human Resource Information System enabling employees to view their employment data, request changes or manage their enrolled benefits, view costs, manage PTO, view daily announcements, view employee directory, and view or create reports all of which created an improved environment / community, efficiency, accountability, applicant tracking, on-boarding and off-boarding process and much more.

Oversaw and handled customer service issues for over 1800 clients.Managed and directed a department of 18 full-time customer-care and technical consultants.Assisted in development of a sales order system and phone order system.Assisted in the hiring and development of the inside sales team.Consulted marketing department on how to develop internet marketing, e-mail newsletter campaigns, and sales lead management systems to increase client usage of product. Developed manual for in-house employee training and provided ongoing education on the integration of company products into the practice.Interviewed, hired, trained and reviewed all customer care associates.Developed internal administration systems and assisted in the development of the company database; provided the IT Department with system re-design specifications for ongoing database and logistic improvement.Lead training sessions with sales team, customer care, and outside lead sales staff.Reviewed the daily sales records, paperwork submission, and call records of the customer care and inside sales associates.Implemented new call center including choosing device, system features, staff training, reporting, and call center daily management.

Managed and arranged speaking engagements at trade conventions and symposiums.Editor-In-Chief of the International Medical Spa Association newsletter for 3 quarters.Interviewed and published as a source on Marketing the Medical Spa for Physicians Magazine.Ghost wrote and co-wrote editorial content for over 12 journals and publications as well as content for marketing "advertorials" in product guides and local publications.Assisted in the development and execution of corporate sponsorship agreements of the American Academy of Cosmetic Dentistry, American Society of Aesthetic Plastic Surgeons, and the International Medical Spa Association.Created press portfolio for all press and advertising published from 1999 to 2005 and archived all print ads, editorial features, product releases and features from 1999 to 2005Directed all areas of public relations campaigns for a full-service web development and marketing firm.Developed relationships with industry trade journals and publications in various areas of the medical and spa profession.Submitted product releases and gave interviews for on company services and new product features. Directed corporate designers in advertising layouts and material deadlines.Consulted on redesign of corporate website content, brochures, support literature, and marketing tools.Met with organization leaders to obtain speaking engagements for CEO and National Sales Director at conventions and forums.Updated press kits; distributed at conventions and meetings as well as requesting investors and corporations.Managed and assisted in the organization of special events and parties.

Oversaw and handled customer service issues for over 1500 clients.Managed and directed a department of 11 full-time customer-care consultants.Assisted in development of electronic marketing software and secure communication network, development of a sales order system and the workflow of sales accounting.Consulted key accounts, national clients, and corporate clients on how to develop Internet marketing, e-mail newsletter campaigns, and practice management systems to increase patient referrals and conversion. Developed programs for client in-house employee training and provided ongoing education on the integration of company services into the practice/firm.Interviewed, hired, trained and reviewed all administrative assistants and consultants.Developed internal administration systems and assisted in the development of the company database; provided the IT Department with system re-design specifications for ongoing database improvement.Lead training sessions with sales team and lead sales administration.Reviewed the daily sales records, paperwork submission, and call records of the Sales Team.

Consistently exceeded monthly optical sales quota of $20,000.Created and maintained the database of retail clients and optometric patients.Represented store in selecting and providing eyewear for local fashion events and news features.Consulted retail clients as well as patients in frame and lens selection.Assembled and dispensed eyewear, priced and managed frames and accessories inventory, performed daily accounting and closing duties, and created store window and feature product case displays.

Received the Nordstrom Customer Service All-Star Award as determined by customer response and peer votes.Orchestrated promotional activities, including customer giveaways, sales incentive contests, and vendor product demonstrations/shows.Produced and hosted fashion show for Accessory Division.Planned and implemented department merchandising and floor plan seasonally and for special events.Managed staff, maintained customer relations and sold merchandise in the fashion accessory, jewelry and hosiery departments in the San Diego County and the Pacific Northwest stores.Calculated sales projections to determine staffing requirements and scheduling needs; interviewed, hired, trained and reviewed all department sales associates. Maintained department inventory and submitted reorder requests to department buyers.Planned and implemented the department merchandising and created promotional merchandise displays.Conducted accessory consultation seminars for small businesses, corporations, and not-for-profit organizations.