Brandie Yates Email & Phone Number

Lansing, Mi, Us

Lansing, Michigan, United States

-Create engaging and informative blog posts, microblogs, and video content for a locally-focused parenting resource.-Develop Instagram stories and other digital content that resonates with the local mom and family community.-Write articles and content on parenting, local events, and community resources, ensuring consistency in tone and quality across platforms.-Collaborate with the editorial team to shape content strategy and contribute to the ongoing mission of providing valuable resources for Lansing-area families.-Leverage storytelling and digital marketing skills to increase engagement and interaction within the community.

-Lead the development, implementation and management of internal and external marketing projects and campaigns.-Support media relations efforts and the dissemination of public information.-Collaborate with the Director of Marketing & Customer Experience to manage department projects and activities, ensuring timely and effective execution.-Manage departmental staff and interns on the digital team.-Assists with brand management by maintaining brand integrity, consistency and compliance for all CATA marketing materials, communications and products.-Serve as CATA's webmaster; coordinating the design and content of the website with website vendor, overseeing the daily maintenance, content creation, ADA compliance, functionality and administrative management of the website. -Assist in planning, coordination and execution of employee and community events, including public outreach initiatives.-Write and proofread general marketing content, including social media posts, newsletters, creative briefs and educational materials.-Manage print and digital content related to general marketing assignments, including CATA’s annual publications, website, social media and general campaigns.-Serve as Deputy Public Information Officer, handling public communications and media inquiries as needed.-Assist with the management of sponsorship and donation requests.-Provide production timelines for marketing assignments and ensure alignment with department goals and standards.-Contribute to the development and management of the marketing department's annual budget.

Lansing, Michigan, United States

-Wrote blog posts and microblogs covering parenting topics, local events and community-focused content.-Contributed to the development of digital content for the Lansing Mom website and social media platforms.-Worked with the editorial team to produce consistent, high-quality content that supported the needs and interests of local moms and families.-Provided valuable insights and feedback to improve the overall content strategy.

-Oversaw the production and delivery of high quality content for Township communications across multiple platforms.-Developed and implemented effective communication strategies, including special projects. Created annual marketing plans which includes multimedia marketing campaigns, materials and results. Finalized all communications materials, both print and digital, and worked on key publications and graphic design elements on an ongoing basis.-Served as the Township’s Brand Manager by maintaining brand integrity, consistency and compliance for all Township marketing materials, communications and products.-Served as Meridian Township’s webmaster; coordinated the design and content of the website, oversaw the daily maintenance, content creation, ADA compliance, functionality and administrative management of the Township website. Provided training to Township departmental staff on their tasks and functions relating to the Township website.-Served as the liaison for Emergency and Crisis Communications as directed by the Township Manager. Implemented emergency/crisis communications protocol and procedures during an emergency/crisis in the Township. Served as a liaison to inform the public and media about the emergency/crisis across all multimedia platforms.-Managed the daily operations of multimedia content production. Responsible for the administration of HOMTV government access station including operating policies, managing the daily operations and serves as Executive Producer of all cable programming. Oversaw, directed, managed and coordinated the HOMTV Internship Program.-Analyzed data; assisted in developing annual budget and preparing comprehensive accurate reports.-Supervised the Communications Department staff.

-Directed and oversaw the operations of HOMTV, Meridian Township’s nationally award-winning Government Access Channel. Responsible for administration, programming and public relations.-Served as Executive Producer of all programming and responsible for reviewing, evaluating and modifying programs to improve quality. -Oversaw, directed, managed and coordinated the HOMTV Internship Program. -Oversaw departmental personnel and interns on all aspects of cable programming including pre-production planning, producing, set-up, graphic elements, scriptwriting and post-production. -Assisted the Communications Director with Township communications including emergency/crisis communications, branding, website design/creation, marketing and public relations.

-Developed branding strategy and campaigns, wrote press releases and articles for print publications, created and managed content on multiple websites and social media platforms. -Directed, developed and administered the HOMTV Internship Program including recruiting, hiring, training, mentoring and conducting performance evaluations. -Assignment editor, producer, post-producer, host, anchor of a wide range of hyper local stories and programs including HOMTV’s award-winning election coverage.

-Created press releases, website and social media content and managed multimedia platforms as the community involvement and public relations point-person for departments within Meridian Township.-Assignment editor for intern reporters and producers from HOMTV, Meridian Township's Government Access Channel.-Lead anchor and producer of HOMTV’s award-winning newscast “Meridian Magazine”.-Produced new programs, promos and special features for HOMTV which included researching, scheduling, scriptwriting, shooting, editing and social media promotion.

-Created press releases, website and social media content and managed multimedia platforms as the community involvement and public relations point-person for departments within Meridian Township. -Assignment editor for intern reporters and producers from HOMTV, Meridian Township's Government Access Channel. -Lead anchor and producer of HOMTV’s award-winning newscast “Meridian Magazine”. -Produced new programs, promos and special features for HOMTV which included researching, scheduling, scriptwriting, shooting, editing and social media promotion.

-Produced weekly enterprising news packages including shooting, editing and writing. -Conducted live reports and live interviews with elected officials and community members. -Anchored newscasts and hosted various talk show programs. -Hosted, produced and post-produced HOMTV’s nationally recognized monthly “Senior Living” program.

-Outbound cold calls to Michigan State University alumni requesting donations for the university.

-Interviewed community members, assisted design layouts and wrote informative articles. -Communication liaison for the City of Ithaca: 150th Anniversary Book.

Bachelor Of Art'S, Broadcast Journalism

Activities and Societies: Focal Point (student-produced newscast at MSU), Orchesis (student organization working closely with the dance.

Diploma, All