Responsible for conceptualizing, developing, and implementing all aspects of a marketing strategy in the education and consumer market spaces, driving adoption of an adaptive, multisensory, personalized PreK-1 literacy program perfect for home and school.

Led transformation of marketing function to support demand generation and corporate brand, while continuing to launch new products and support field sales.- Evangelized new business strategy to build awareness with both administrators and teachers, leveraging B2B and B2C marketing strategies resulting in +28% YOY growth in School Sales.- Oversaw new product launches, ensuring sales team was trained and supported while driving awareness and excitement in the market.- Drove +46% increase in teacher awareness through social & influencer strategy; doubled social mediafollowing to 55,000 in one year.- Worked with outside design agencies to develop new hand2mind brand strategy and rebrand look and feel- Built relationships with educator influencers, supporting partnerships for product development, socialmarketing, and events.- Recruited, developed, and directed in-house marketing team, including product, customer, communications, and digital marketing.

Transitioned hand2mind.com from a sales support website to an eCommerce website through merchandising and product marketing.- Grew ecommerce website sales 70% in four years (during and after this role) through paid and organic strategies.- Managed all technical aspects of ecommerce site, from back-end roadmaps and development through front end design, usability, and navigation.- Transitioned email systems to be able to deliver both B2B lead generation and B2C ecommerce functionality.

Managed Simple Truths imprint and marketing team to promote backlist sales, while working closely with editorial team to launch books direct to the consumer market each month.- Overhauled online marketing platforms within 6 months, including new website design, back-end shopping cart, and email marketing system resulting in 65% increase in organic traffic and 6% increase in reactivatedsubscribers.- Directed overall promotional strategy while managing daily consumer promotional calendar for on-site and email marketing promotions. Reported KPI and all business performance metrics on a weekly and monthly basis.- Created initial CRM capabilities for the Sourcebooks business utilizing Windsor Circle and Silverpop Engage to classify, segment, and automate campaigns targeting best, lapsed, and new customer segments.- Managed overstock inventory and developed clearance methodology to right-size inventory.

Led talented marketing team responsible for overall customer communications at ETA hand2mind, including online marketing, creative services, and database management team members. - Managed site mapping and content development plan for new website built from the ground up, including back-end, CMS, and integration of product information system. - Created campaigns to drive awareness and generate new business opportunities through online channels. Created lead scoring methodology and worked with consultant to leverage integration of marketing automation technology with Salesforce.com interface. - Worked cross-functionally to launch new Fractions product line to the market.- Developed in-house video production and editing capabilities for on-demand video production.

Served as a change agent during transition from traditional publishing & cataloging company to a hands-on learning solution provider, integrating inbound and digital marketing into customer communications.- Led corporate social media strategy including building editorial calendar, managing online community, monitoring new trends, and speaking at industry events to drive double-digit increases in followers.- Overhauled branding and user experience of 12-year-old eCommerce website with limited budget/timeline.- Managed a consumer-focused online marketing editorial calendar that integrated eCommerce offers, social media activity, giveaways, product promotions, etc.

Worked closely with the sales and product management teams to define the product marketing strategy, including product launches and lead generation/awareness building programs.- Created and maintained the product marketing and operational plans for the Destiny Library Manager, Enriched Content Subscriptions, and Hardware product lines.- Supported new product enhancements, launches and other product activities with customer communications. - Reported to executive management team on a quarterly basis and managed product line marketing budgets.- Developed customer relationships online and at events for use as potential advocates, testimonials and bloggers.

Drove the online strategy for Follett Software, including website, social media, and email initiatives. Held responsibility for online project management and served as the subject matter expert for all online marketing queries.- Developed targeted email campaigns and lead nurturing tracks for prospecting. Coordinated implementation of new email and lead management system, analyzing all metrics and increasing email deliverability by 27% over 15 months.- Launched redesigned website to incorporate new corporate branding and position the company as a leader in the education technology industry. Managed project from inception to completion: strategic site planning, template and design coordination, search engine optimization, and content input.- Managed the Hardware and eCommerce product lines, leading marketing strategy by working closely with Product Management to develop and continually refine product marketing plans and initiatives to meet revenue goals.- Developed social media messaging in support of all marketing communications and campaigns, as well as national tradeshows. - Provided ongoing support, enhancements and updates of social media sites and corporate website, including launching of blogs and microsites in support of overall online web strategy.

Coordinated general Marketing Communications departmental projects, product marketing campaigns, and provided general support of email and online activities. - Produced and supported product marketing initiatives, including Webinars, postal and email lead generation activities, customer support and sales initiatives.- Launched Follett’s social media presence, including Facebook, Twitter, and YouTube.- Built strong relationships with the public relations and creative design agencies, sales and the web development team through successful coordination and implementation of projects.