As the Sr Director of Integrated Marketing functions at Marqeta, I lead a team of talented creative marketers who craft engaging experiences and drive revenue growth through integrated campaigns. I have over 22 years of experience in the finance and technology industry, with a passion for innovation and collaboration.My mission is to challenge the status quo and solve problems with creative solutions that resonate with B2B audiences across media and ABM channels. I leverage my expertise in FinTech, banking, payments, SaaS, digital transformation, and advertising to create compelling messages and strategies that position Marqeta as a leader in the modern card issuing space. I also enjoy writing, speaking, and sharing my insights as a thought leader in the industry.I am an inventive, award-winning marketing and content strategist, I possess a proven track record of crafting and executing marketing strategies that boost lead generation and enhance brand visibility. Renowned for identifying optimal approaches and assembling top talent to maximize content initiatives, I actively engage in the creation, promotion, and distribution processes. My approach is characterized by a seamless fusion of strategic foresight with diligent, hands-on execution to deliver measurable results.If you would like to contact me, please do so via brandijomeredith@gmail.com. SKILLSMarketing Strategy | Brand Storytelling | Social Media Management | Editorial Strategy | Website OptimizationPerformance Analysis & Optimization | Multi-Channel Content Creation | Customer Relationship ManagementGlobal Marketing | Creative Services | Team Leadership & Management | Product Development | Lead Generation